What's Right For You: Local SEO Or International SEO

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Using an international SEO strategy to improve your company’s search engine ranking will allow search engines to determine the specific countries that your company is interested in targeting when you do international SEO keyword research. Your website’s language plays an important role in attracting visitors from different countries since a search engine can see which languages you use to attract visitors from various parts of the world.

An effective means of obtaining local search engine optimization (SEO) is through the design of a website to help businesses rank higher in local search results based on their website design which helps search engines understand the significance of locality. Businesses with physical locations or that serve a geographical area can benefit from local SEO.

What is Local SEO?

The purpose of local SEO is to help your business appear more prominently on Google’s local search results.

Local SEO can benefit any company that serves a geographic area or has a physical location.

 Whenever you use the search engine to find any relevant keywords related to your business, if a map with three listings appears underneath the map (also known as a map pack), local SEO can be useful for your business to succeed in the long run.

The first thing you need to understand about local SEO is how Google works.

The importance of local SEO

Local map pack results appear within Google’s organic search results, but different algorithms from local rankings power them. Local businesses can appear in organic search results and local map packs simultaneously.

To make your marketing efforts as effective as possible, you need to know what to focus on as a new online business owner.

Several top 35 to 40 local SEO experts worldwide participate in Moz’s annual Local Search Ranking Factors survey. As a result, we can identify factors contributing to local search visibility.

It’s important to create local landing pages for each location, as local content and local link popularity play a role in Google’s traditional search algorithm. It is especially important if you are a business with multiple locations; the information includes not only the name of the company but its address, phone number, title tags, meta descriptions, and SEO best practices. Content marketing and link-building strategies should also take this into account.

Location-based factors include:

  • A business listing in Google My Business.
  • Local citations from data aggregators.
  • Review signals.

They should be published by your local customers and are also considered in your local-oriented SEO rankings. Consequently, it would help if you considered them in your local SEO efforts.

Local SEO audits can also be developed using SEO tools focusing on local searches. Moreover, they help you define keywords relevant to your local audience, create citations, monitor your inclusion in local packs, manage your Google My Business listings, and manage your business profile.

How Does Local SEO Work?

There is only one mission that each search engine has: To provide the user with the most relevant results.

By crawling, indexing, ranking, and filtering all online content, search engines use artificial intelligence to accomplish this. The ranking of your website depends on whether it contains the necessary elements Google wants and does not contain penalizing components.

These platforms are targeted by local SEO to gain more preference. Your focus will be on standing out in your community instead of competing with major companies.

Local keywords and backlinks to local events pages will enhance your presence in the area. Searchers nearby can find your product or service more easily if you do this.

Benefits of Local SEO

When you concentrate your SEO efforts on local markets, you take your little fish status out of the big pond and place yourself in a more realistically sized pool. It is undeniable that small businesses rely heavily on their local consumers to grow, so this approach has plenty of benefits.

Now, if you are questioning yourself about “why should I start local SEO?” here are your reasons to start.

Make your website more visible online

67.6% of traffic ends up clicking the first five results. It does not consist of the paid ads at the top of the page.

You are likely unknown to audiences if you do not rank in those top five positions.

Getting in front of your customers is the key to success in your business. Your chances of being found will improve if you use Local SEO techniques.

Engage the community

Both businesses and consumers are becoming more aware of the importance of maintaining a local economy. As soon as you link up with local businesses, you’ll see online and offline results.

You can also establish supportive working relationships by getting more local backlinks. After you refer your customers to relevant services, they will be more inclined to use them themselves.

Referring clients to local businesses will earn you their trust, and it will be more convenient for them.

Relevant traffic

72% of local searches resulted in an in-person visit within 5 miles of the user.

By targeting local consumers, you encourage web visits from people who might come to your business.

Using a broad SEO strategy for local businesses can lead to many dead-end visits. Let’s say you’ve published a blog that provides useful tips and tricks for your product or service. The world will come after you if you neglect to use local targets.

Having such a broad reach feels great, but few overseas hits become paying customers.

Returning local customers

Supporting the local economy is becoming increasingly important to customers. The convenience of locally doing business is another advantage.

The two key touchpoints for local customers are local SEO and social media. They’ll first discover you, and they’ll stop by. As a result, you can win them over as a loyal customer or client. You will then appear at the top of their search when they require those services again.

Establish authority and trust 

Consumers assume that high-ranked companies are trustworthy since Google has vetted them.

Your audience will trust and respect your business if you can gain a prominent position on the results page. The fact that you hold such a high position also allows you to present yourself as an authority within your niche, raising your appeal level.

Cut your ad costs 

Business owners now value organic traffic more than any other type of traffic. Local SEO will reduce your need for ads, which may have been your only approach to high visibility before.

If you can build up your ranking, you can use Google as a free advertisement for your business and receive more valuable clicks than a paid advertisement.

Sales growth

Sales increase when relevant traffic increases—having local customers ready to buy increases your chances of being the landing spot. Show up as an authority in your local area.

Optimal availability and proximity will encourage local searchers to make a purchase. They can visit you as a local instead of searching for businesses located hours away or purchasing online blindly.

What is international SEO?

Search engines use international SEO to identify which countries you want to reach or which languages to use on your website or blog.

As the name implies, international SEO refers to geolocation SEO, in which you optimize your website to target different countries and languages instead of your local market.

International SEO is more familiar in practice than you might expect, despite the name suggesting something somewhat unknown.

International SEO vs local SEO

It is important to note that one of the biggest differences between local SEO and international SEO is scale. It is important to note that local SEO focuses on keywords and target audiences within a narrow geographical area. In contrast, international SEO focuses on audiences across various geographical regions.

How to Develop an International SEO Strategy

Identify the target audience and the location.

Decide who your target market is and what kind of audience you want to reach. The target market for your product might be India as a whole, then a subset of that market with the means to buy it. Your results will be better if you focus on “where” and “who.”.

Consider hiring an international SEO agency.

Outsource international SEO or perform the heavy lifting yourself? It’s possible to use both – as a brand owner, you know your brand better than anyone else, but an SEO expert can create a strategy specifically adapted for local tastes and customs.

Research keywords Internationally.

It is possible that keywords that work for you at home may not work abroad. Depending on how your target market refers to your business, it could simply be a matter of keyword volume. Legal firms looking to expand operations should pay attention to the difference between trial lawyers in the United States and barristers in the United Kingdom.

You should choose the domain structure carefully.

To help visitors and search engines find your content easily, your website’s domain structure (or lack thereof) affects how easy (or not) it is for them to find it.

Optional features include:


These two-letter domains are assigned to countries by their country code top-level domains (ccTLDs). A .us domain is for the United States, a .ca domain is for Canada, and a .uk domain is for the United Kingdom. Your products or services may be available in different ccTLDs in different countries to improve international SEO.

For example, mybusiness.ca and mybusiness.in


The Internet Assigned Numbers Authority (IANA) maintains generic Top-Level Domains (gTLDs) containing three or more characters. The most common domain names are .com, .gov, and .org.

When you select a generic TLD, search engines won’t restrict results depending on the user’s location, but it may result in less traffic since many users prefer websites with their country code TLD.

Mybusiness.com is an example.

Subdomains for ccTLDs or gTLDs

You can also combine your site’s ccTLD and gTLD aspects in subdomains.

A good example is in.mybusiness.com.

A country code and a generic top-level domain are combined here.

Subdirectories for ccTLDs or gTLDs

The country code is relocated in subdirectories:

Example: mybusiness.com/in/

Localized and language-optimized content

You should also ensure that all your content is translated into the local language of the target region. Ensure that all TLDs, translations, and content assets align with local expectations by double-checking them.

How does Google work?

The Search Engine returns a list of sites that match your search phrase based on a pattern of various website signals or ranking factors.

When someone types something into the search bar, Google does not search the entire internet live. A copy of all the websites that Google discovered is being searched. The Google Index is a copy of this.

As part of its indexing process, Google uses small programs called “spiders” to crawl the internet. In general, these spiders follow the linking structure of each page, looking at the content on the pages following that page, and so forth.

In Google’s servers, crawled web content is stored, and the index is created. A trillion pages are crawled every day by the spiders at an incredibly fast speed. By doing so, new sites and connections are discovered as quickly as possible, ensuring that the index is always up-to-date.

How Google ranks search results

Google uses many processes to rank hundreds of thousands of sites within seconds. Algorithms are used to accomplish these tasks. Whenever you search for something on Google, an algorithm checks the index and displays organic results matching your query. Inbound links determine the relevance, prominence, and popularity of results.

The algorithm determines which websites have something related to your search based on various on-site and off-site factors. Afterward, we rank the list based on the prominence of all relevant sites. In addition to the various on-site and off-site factors, the algorithm determines which sites are the most relevant in answering your search query.

Your website’s relevancy, prominence, and link popularity are influenced by SEO. It is possible to rank higher in search engine results if the right elements of your site’s digital footprint are optimized.


What’s the difference: Local Seo vs. International seo?

A local SEO strategy optimizes your website so that it reaches as many people as possible within a specific geographical area. The goal of national SEO is to reach a national or global audience.

Local Seo vs Global Search?

In narrow problems, local search is required for a global solution. For broad problems where global optima are unreachable, global search might be the solution.

What are benefits of International Seo?

Your company can easily target countries with international SEO. Additionally, it shows search engines which languages you use to attract customers from different countries.

Ranking on the first page is likely to be difficult—but not impossible. If ranking for this keyword is vital for your business, then you should still go after it. Just be aware that you probably won’t rank for it quickly, and that you may need to build lots more backlinks than the competition to rank.


Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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