What Are The Different Types Of PPC Ads?

Pay-per-click advertising is an often-quoted, but still often-misunderstood marketing strategy. Because the format is a little confusing, it is difficult for many people to understand what it is, and how it works. 

Website visitors typically have a huge impact on the success of you or your company’s marketing efforts. With the power of the internet at their fingertips, it is easy to advertise and market your brand to customers on a global scale. This can be a blessing and a curse all at the same time. All it takes is one person scouring a website for a product or service, and that can lead to massive success for your company. But with so much power at their fingertips, does this mean people are restless? It is important for marketers to know what each type of ad does so that they can optimize the experiences for their customers in the most effective manner. 

PPC stands for pay per click, meaning that you pay the company when someone clicks on your advertisement. There are multiple types of PPC ads such as display ads, videos, and text ads. 

Pay per click advertisements are one of the most effective methods of advertising on the internet. But what types of pay per click advertisements are there? It is hard to know the full range without having an understanding of the different formats for pay per clicks. This blog will answer all your questions like which type of ad appears on a web page, what is the full form of ppc, what two types of remarketing on google display ads, which campaign type would an advertiser use to target users searching on google.com?, what are the types of paid ads?, what are the different types of google ads?, what types of google ad campaign work well?, what are the types of campaigns in digital marketing?, what are the ppc features, what are the types of search ads, what are the two types of targeting that can be done with ppc advertising?, which ppc platforms are the best?, what are the best ppc ads examples for today?, what are the types of ad campaigns? etc.

Table of Contents

This blog provides an overview of 8 common types of pay per click advertisements and their features:

1. Display Ads

Through banners or other advertising formats containing text, images, video, and audio, digital display advertising is available on websites, apps, or social media platforms. Website visitors are primarily exposed to advertisements and brand messages via display advertising.

The PPC full form is pay per click which is a similar method to CPC. Cost per click (CPC) is the most common advertising method used in display and online advertising campaigns. The user will be charged an amount based on your overall bidding strategy whenever he or she clicks on your ad on a search engine. There are many types of display ads on various platforms, on google banner ads are used while on youtube video ads are done.

2. Search ads

There are multiple google ad campaign types. A search ad or paid advertisement is a popular advertising technique. These ads are a great way to reach people searching for your products or services online. You can also reach potential customers on your own who are looking for products or services.

In addition to being able to be placed on web pages with other content, search ads are typically most effective when they are placed on pages with relevant content. To make sure that people are taken directly to your website when they click through to your search ad, we recommend creating a dedicated landing page for your ad.

Search ads are also called paid search advertising, Google advertising, and search engine marketing. A form of PPC advertising, paid search advertising involves brands paying search engines to show their ads above and below organic results when users search certain keywords. They use Google SERPs to produce organic results.

3. Remarketing Ads

A remarketing campaign is also called a retargeting campaign which is a common example of PPC. Essentially, it is a digital marketing technique that allows brands to display advertising to users who have previously visited their websiteson a ppc platform. Remarketing ads helps in increasing total website conversions by targeting relevant previous users.

It is estimated that 98% of visitors to your website will not buy anything on your site. Utilizing custom display ads on the web and social media, remarketing preserves your chances of converting those people into customers. As a result, they can be shown products that are likely to be of interest to them, increasing the likelihood of sales. Research shows that remarketing ads have significantly higher conversion rates than other advertising methods.

There are two types of remarketing – standard remarketing and dynamic remarketing.

The display of generic ads is done with the help of remarketing lists. For instance, you could run ads to remind users who have been on your website but left and tell them about your brand. There is a greater level of nuance to dynamic remarketing. Your website can display the products or services users viewed during previous visits. Targeted messages are more effective because they are tailored to one particular audience. A dynamic ad can also be optimized for bids in real time, saving you money by calculating the best bid for each impression.

4. Video Ads

A video advertisement refers to online display advertisements in which advertisement is done through the video medium. The videos contain the content of the brand, its products and servies. They are similar to the ads that appear on the television.

A video advertisement is an advertisement that appears before, during, or after a video stream, usually in the form of a pre-roll, mid-roll, or post-roll, or as a standalone advertisement. In most video ads, targeting methods are used to buy, sell, and display videos. Targeting methods and interactive elements are also be included. In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Youtube has different types opf ads :

  • Instream Ads.
  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • Bumper ads.
  • Outstream ads.
  • Masthead ads.

5. Google Shopping Ads

One type of search ads are Google Shooping Ads that Google Ads provide. This type of ad gives detailed information about specific products that you sell.

Google Merchant Center and Google Ads are used to create Shopping campaigns and set up product information.

Shopping campaigns can improve traffic to your website or local store for retailers, and they can be used to promote online and local inventory. The first step is to send your product data with Merchant Center and create a Google Ads campaign. Your campaign is then used by Google to show ads on Google and around the web that show potential customers what you’re selling. Shopping ads differ from other types of ads because they display in a more visual format. A Shopping ad includes a photo of your product, the title, price, retailer name, and more than a text ad. More qualified leads are generated from these ads because they give users a better idea of what you want to sell before clicking.

6. Social Media Ads

PPC (Pay Per Click) on social media platforms is a form of paid digital advertising. Pay per click images are advertised through visual content. Depending on the platform’s data, these ads can be targeted to groups of users based on demographics, interests, or other factors. CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) are two bid strategies that advertisers can use to pay for these ads.

A successful campaign is typically measured by the engagement of users, conversion rates, and impressions.

In addition to Google Adwords, there are now many online advertising options to choose from, including Facebook’s ever-expanding advertising options, Twitter’s promoted tweets, LinkedIn’s advertising and marketing solution, and, of course, Instagram. Several other apps have also begun enabling businesses to advertise on their platforms, including Snapchat, Facebook Messenger, and WhatsApp.

7. Email Ads

One of the most traditional ppc examples and ad campaign types is Email Ads. Incorporating PPC and email marketing can increase your email list. One of the biggest benefits of integrating PPC and email marketing is that it helps to create a consistent cross-channel marketing strategy across all channels. When PPC advertising is coupled with email campaigns, customers can expect a seamless buying journey.

Email marketing can be greatly enhanced by driving email signups through PPC advertising. 

Visitors who have been drawn to your site by relevant searches are more likely to sign up for your email list. Thus, emails are opened more often, resulting in higher conversion rates. 

Google Ads,, for example, has immense value, but a good PPC strategy also has its own benefits.

8. Location Google Ads

 Location information is distributed across several channels. A Performance Max Automation upgrade will be applied automatically to local campaigns. You can increase inventory and reach new customers by upgrading local campaigns with one-click tools. People are more likely to visit your physical stores and venues when you run local campaigns. YouTube, Google Maps, and Search will automatically display your ads across those platforms.

The benefits of local campaigns

  • Promoting your inventory online and bringing shoppers to your physical stores are two things you can do to increase in-person sales.
  • Advertising in-store events and local promotions is a great way to promote offers and events.
  • Detailed location info helps people locate your business address and operating hours.
  • A single campaign can feature your ads on Search, Display, Maps, and YouTube.

The Takeaway

Take your PPC advertising to the next level today by creating different types of ads. There are a number of formats available for paid advertising on many different platforms that can help you reach your target audience. In order to get better results, you need to take advantage of the different types of PPC ads are available.

We hope you enjoyed our blog about how to create different types of PPC ads. PPC advertising can be a great way to get a lot of traffic to your website, which is why it is important to do your research and find out which type of PPC ad is best for your business. We have provided a list of the 8 different types of PPC ads along with some key differences and a few examples to help you make the right choice. Let us know if there is anything else you would like to know by visiting fractiondigital.in

Khushi Kochar

Khushi Kochar

Khushi Kochar is a writer, graphic designer, and social media manager. She is an author and free verse poet at Fraction Digital, a digital marketing agency. She is traveling through the wind and stopping each day to write about her adventures. You can find her on Instagram @khushikocharr

Leave a comment

Your email address will not be published. Required fields are marked *

Related Post