The 6 best white label software and services for resellers

Your business needs to grow quickly. Read this article till the end.There are some ways in which white label SaaS software and white label marketing services can be used to penetrate new markets. It has been our pleasure to put together an overview of the best white-label opportunities that can be found in SaaS tools and services that can be rebranded and resold.  

Table of Contents

What is white label software and why is it useful?

A white label Saas solution will be branded by the company, repriced, and resold by the company as its own software solution. An agency or reseller resells unbranded software at a profit to their clients after the vendor sells it to them unbranded.

Saas software can be resold as your own by agencies. Consider it like leasing or licensing software. The concept of white labeling has become very popular in the marketing services industry as well as in SaaS products. You have the opportunity to scale your business by taking advantage of white-label business opportunities. There is little to no overhead to start selling digital products – you just need to start selling them and you will be able to make money.

What are white label marketing services?

Marketing services are subcontracted as white label marketing services. An agency, freelancer, or production company handles (part of) the work on behalf of another agency, freelancer, or production company. Nevertheless, you offer it as a service.

You might be a full-service digital marketing agency that provides a complete package, but you may want to hire a white-label agency to design and code your email campaigns, landing pages, website, etc. White-label business opportunities abound, so you should make the most of them!

What is White label software?

A white-label software product is a piece of software that is purchased from a company and is rebranded under the brand name of the company. There is a lot of white-label software created by software-as-a-service (SaaS) companies who lease out the right to the software and/or offer it to customers on a subscription basis.

Benefits of white label marketing software

It is advantageous to resell white label tools or offer white label services. There are 3 main benefits:

Reduce development costs:

There are a number of benefits associated with white label marketing, such as the fact that it saves time when it comes to product development. There is no need to reinvent the wheel every time we do something. By avoiding the development, hiring, training, etc. process, you are able to get your product to market quicker, making it cheaper to develop.

Business growth is key. 

You will be able to easily scale your business with a white-label SaaS platform. There is no need to invest a lot of money in order to add new services. By doing this, new revenue streams can be generated, and new customers can be attracted to the business.

Offer tailored solutions.

There is no one-size-fits-all when it comes to clients. It is for this reason that they have different needs and preferences as well. Through white labeling, you are able to offer solutions to each of your clients in a way you could not otherwise.

For your business to remain relevant, you will need to take into consideration white-label marketing as a strategy. This holds true, especially in today’s highly competitive business environment in which we live and work.

Which are the best business opportunities that can be added to your business as a result of white label marketing services? Check out these white label product they are one of the best white label examples.

Top 6 white label solutions: software and services for resellers:

With white label Marketing Automation, your clients can reach their target audience across multiple channels. There are a number of ways that you can include your brand into automated campaigns and email nurture sequences that are triggered.

In your role as a marketing automation reseller, you are able to track campaigns across multiple channels efficiently. White-label marketing automation tools are essential for your agency for exactly this reason.  Here are the top 6 to consider:

  1. ActiveCampaign:

When it comes to marketing automation, you don’t have to look any further than ActiveCampaign. Providing businesses with a comprehensive marketing automation and customer relationship management (CRM) solution. Getting their Enterprise plan is the prerequisite to becoming a white label reseller and participating in their white label reseller program. 

A wide range of ActiveCampaign resellers have their own brand and add extra services to make their offering more appealing to the customer. There are value-added resellers, otherwise known as VARs, who are able to offer their services. The fact that the campaign is powered by ActiveCampaign is not kept a secret by them. It’s just that they make it a better deal with added analytics, training, and service all bundled into one.

ActiveCampaign gives you the option to change the branding, pricing, and features of the platform, while still keeping its marketing automation capabilities and features intact. Provide your agency with its own CRM and automation tool by reselling the platform to your agency.

2. Seo Reseller

White labeling companies are increasingly looking at digital marketing agencies as their first step in the process of white labeling. Whenever the need for help arises, there are tons of options to help, but few of them are as systematic as SEO resellers.

SEO resellers offer marketing services like an eCommerce store, except they are resellers of SEO services. There are a lot of resources available in order to make the process as seamless as possible and everything has been well productized. By using their dashboard, you can actually activate any service you want for a client quickly and easily without needing to deal with account executives and support teams for white-label services in order to launch the service. You just choose the service and proceed to activate it from your dashboard.

they even offer sales, marketing, and training resources to help you sell more effectively. The only thing you need to worry about is how much margin you want to be making in the process.

Among the services they offer is a wide range of standard web design packages, paid advertisement, and of course, SEO (Search Engine Optimization, as the name implies as well).

3. 99-dollar social

Businesses often underutilize social media, which is an amazing channel. Many businesses in the gray area of the internet turn to buy to increase their reach as a way to increase reach the internet. Ultimately, the result is that they do not see the return on their investment and they are burned by the idea of using social media as a marketing tool.

I believe that social media offers one of the greatest opportunities for engagement and retention if used correctly, but at the end of the day, it’s just another platform. It is true that most businesses do not have the time to use it correctly unless they are larger businesses that can afford to hire someone to work for them.

99 Dollar Social is the company that bridges the middle ground between the two. The company specializes in providing very productized, low-cost white-label social media management services tailored to the needs of small businesses. It is very likely that they can assist you in managing almost every social channel you have ever thought of (Facebook, Twitter, Instagram, Linkedin, and more) to ensure that quality curated content is always being published.

Based on their name, the plans start at just $99/month and go up from there based on the number of channels that need to be managed. The company also offers a reseller program targeted at agencies, entrepreneurs, and those with a list of potential clients who would like to sell their products. In this day and age when Facebook has grown into one of the biggest advertising networks on the planet, more and more businesses are trying to keep up with their social image by curating them on a regular basis. Taking advantage of the benefits of social media at this time is a great move.

4. Funnel Profit:

It is our hope that the unique service offered by Funnel Profit will be appealing to anyone who is looking to sell relatively high-ticket services or products (+$5,000 value year one). Through this tool, you are able to leverage the power and the audience of Linkedin to schedule calls and appointments with your target market’s key decision-makers.

There is a lot of emphasis on IT service providers and consulting firms who need to book appointments to book deals in order to close them.

FunnelProfit’s Linkedin Lead Generation service is a great sell for white labelers that are looking for a high ROI service that provides the opportunity to break into larger companies with a service that can be priced in a way that is based on the ROI potential. As a result, you will be able to earn a great profit margin each month as a recurring revenue stream.

5. Mautic

When you shop around, you’re bound to hear about Mautic, a white-label SaaS. There are a number of open-source marketing automation platforms available today in the market. One of the greatest advantages of Mautic is that it can be installed on your own server and you are able to modify the code as you please. It would be possible for you to provide white label marketing automation under your own brand and at your own price. 

Uses of Mautic :

  • Develop and manage social media marketing campaigns for the company
  • Audience engagement should be monitored
  • Contacts can be stored and managed in a database
  • Emails should be sent
  • Make sure that your web forms are set up correctly
  • Reports can be created and run.

Using Mautic, you’ll be able to automate your marketing activities by using a white-label SaaS solution. There is no doubt that it is a good investment for the business owner – it offers a good markup with great profits – however, running your own server requires you to be technically savvy.

6. Convrrt

There has been an increase in popularity for Convrrt’s white-label landing page builder among SaaS providers over the past couple of years. It has become so popular that brands such as Keep, SharpSpring, SendinBlue, and a host of other service providers, use it. There are a number of reasons why this product has been a winner over the years, including:

  • A landing page builder is an easy-to-use tool that lets you drag and drop elements
  • With the landing page builder, you can easily drag and drop elements to create the landing page that you want to create
  • Page optimization for search engines
  • A built-in e-commerce solution (turn landing pages into checkout pages)
  • Loads in a flash

With Convrrt, you can easily build white-label landing pages for your SaaS software/offering that will integrate with the software/offering of your choice. With a platform like this, your SaaS will be able to include all of the tools you need to run your business smoothly.

Conclusion

Overall, there are a lot of white-label solutions available on the market that can be leveraged and can make a huge difference. The best way to determine if a service or software solution that you do not currently offer would be a good fit for your organization is to consider your business needs, your leads, and your customers. By leveraging a white labeling opportunity while also helping your customer solve a painful problem, you can create a new revenue stream and profit stream.

Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

Comments (4)

  • The Space Stylists

    Software products that are white-label are purchased from companies and rebranded. Software-as-a-service (SaaS) companies create white-label software and lease the right to it to customers or offer it as a subscription.

  • The Steel Exporter

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  • Corten Steel Tube

    You have shared a really nice and informative post. Thank you for sharing it with us.

  • Sa179 Tubes

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