What Are The Best Content Marketing Tools And Plugins For WordPress?

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To generate leads and increase conversions, content marketers need expert content marketing tools and apps. In order to meet specific marketing objectives, producing and distributing quality content that is relevant and consistent is one of the most effective methods for attracting, procuring, and engaging prospects. The benefits of content marketing include increased traffic to a website, brand awareness, market share, leads, customer loyalty, customer lifetime value, and sales. Here are a few good content tools and plugins for content marketing that you can use.

The content marketing strategy aims to attract, acquire, and engage customers through the creation and distribution of marketing content. An analysis of a case can be composed in many different formats, by using various content strategy tools such as a blog post, publication, video, or ebook. Creating valuable and engaging content and sharing it with customers is the key to achieving all your content marketing goals.

Through content marketing research tools, you can create and distribute valuable content that attracts and retains specific target audiences. To increase brand visibility, companies, organizations, or individuals can use effective website content marketing strategies. Businesses, products, and services do not need to use traditional marketing methods to advertise anymore. A variety of marketing techniques are used today by marketing professionals to promote brands. Recent years have seen content marketing suite become one of the most powerful promotional methods.. A variety of businesses use this marketing technique to promote their products and services.

Creating engaging, informative, and relevant content for target audiences is the goal of content marketing as a strategic marketing technique. It will be easier for the website to become more successful if quality leads are generated through content. Nevertheless, when it comes to your content marketing strategy, you should create quality content. In light of the fact that WordPress is used by many websites, it becomes quite challenging to create an image that stands out from the rest. Using WordPress, you’ll be able to develop engaging content through various content marketing tools that are SEO-friendly.

You need access to top content marketing tools for best content marketing websites that can help you promote your content easily across various web platforms. In this blog you can find content marketing apps, tools for content marketing , best content marketing software, content marketing website, wordpress marketing tools and wordpress content plugin.
Here is a list of best marketing plugins for wordpress, and content marketing software :


Among the best Google Analytics plugins for WordPress, MonsterInsights stands out. Within the WordPress dashboard, you can easily install Google Analytics and track the traffic to your website. More than 3 million website owners use MonsterInsights to track how their websites are found and used. A number of information is available, such as the highest-ranking content, referral sources, profitable pages, affiliate links, and audience demographics.

The MonsterInsights platform keeps track of traffic, user engagement, and other metrics to help you plan your content strategy. If you’re just a startup, MonsterInsights offers a free version that has lots of useful features. This tool allows you to make data-driven decisions that help your business grow.

Many small businesses and well-known companies like Microsoft, FedEx, Bloomberg, Subway, Yelp, and many more organizations use MonsterInsights for integrating Google Analytics on their WordPress sites. With MonsterInsights Pro, you get everything you need to track your site, such as posts tracking, ecommerce tracking, custom dimensions tracking, page speed reports, affiliate link tracking, video tracking, and so on. It is so popular because it avoids the hassle of having to install Google Analytics in WordPress, which makes it super easy to use. 


AIOSEO’s full form is All in One SEO. It is the best WordPress SEO plugin. It has over  3 million websites including WPBeginner.  AIOSEO is used to improve search engine rankings.

This plugin’s full power is often overlooked by people. In addition to adding meta tags, it also focuses on keywords. With tons of features, it is a comprehensive content optimization suite for your website. Some of these powerful features include TruSEO on-page analysis, local SEO, smart xml sitemaps, rich snippets schema, video SEO sitemaps,  social media integration, link assistant, SEO audit checklist, robots.txt editor, google news sitemaps, etc.

There are three pricing packages provided by AIOSEO :

  • The basic package is for 49.60 dollars which has access to 1 site and provides you with all essential tools to improve your SEO rankings.
  • The Pro plan is  for 199.60 dollars which has access to 10 sites and all the features you need to do SEO the “right” way.
  • The Elite plan is for 299.60 dollars which has access to up to 100 sites and premier solutions for business owners  agencies.


PublishPress is one of the best content plugins. Content creation is easier when you have a proper editorial workflow. PublishPress can schedule and manage WordPress revisions as well as customize permissions for editors and contributors. All these tools can come inhandy if you are managing a multi-author WordPress blog. PublishPress is often used by companies, non-profit organizations, newspapers, universities,  schools, magazines, and blogs.

The features in PublishPress include editorial calendar, content notifications, custom statues, editorial comments, editorial metadata, slack notifications, reminder notifications, and many more.

PublishPress is used by a wide range of brands, such as Disney, Uber, GoDaddy, Intuit, WPEngine, Salesforce, PayPal, Trip Advisor, Orange, IBM, Thomson Reuters, Indeed.com, etc.

There are 3 pricing plans provided by PublishPress :

  • The basic Business plan costs $129 per year and can be used on one site by one team member with many other basic features you need to get started immediately.
  • The Agency plan costs $249 per year and can be used on five sites by three team members with essential content features. 
  • The Unlimited plan costs $399 per year and can be used by unlimited sites by up to ten team members with a great number of exceptional features for an one stop solution.


SEMRUSH is a content marketing tool that is supported by SEO and trusted by thousands of SEO professionals. The SEMRush SEO tool is one of the best available on the market. Using this tool, you can easily collect analytics and competitive insights to improve your own search engine optimization. You can use all key channels with just one platform. There are over 55+ tools for SEO, content marketing,  PPC, competitor research, and social media marketing.

By analyzing your competitor’s organic keywords, you can also see how they are getting backlinks, and what advertising strategies they are using. Aside from monitoring your own keywords and backlinks, you can also find out keywords that you can easily rank for and use a lot of other useful data to improve your content strategy. Furthermore, it seamlessly integrates with AIOSEO, so you can discover even more related keywords from the dashboard of your WordPress site.

SEMRUSH has over 10 million marketing professionals, 21 international awards and is used by over 30% of Fortune 500 companies.


Ahrefs is a tool you can use to see what your competitors are doing right and what you can do to outrank them in search engines. It comes with keyword explorer and content research tools, which help you find out what kind of content is ranking for those keywords and for what reasons. Ahrefs SEO plugin automates content audits and grows organic traffic to WordPress websites.

Based on Ahrefs, GA and GSC data, the Ahrefs WP plugin shows how each article on your blog is performing for a chosen keyword. In response, it suggests ways to improve their performance. The site uses a powerful crawler to monitor the web. 

.There are multiple SEO plugins in the market but Ahrefs differentiation is that it focuses on content audits that complements with other SEO plugins rather than replacing them. Its features include content audit, performance score, GA and GSC integration and SEO plugin integrations. It has a lightning fast server and is easy to setup and configure.


Blog posts require attractive images, which not everyone is capable of creating. Canva comes in handy in this situation. By using Canva, you can create eye-catching images for your blog posts without worrying about the copyright. 

Using your browser, you have access to a powerful but extremely simple tool for editing images. There are several templates, graphics, icons, elements, fonts, vectors, banners, and infographics are available for you to choose from. The image can then be exported, used in your articles, and used after editing.


Grammarly is one of the best tools for checking the grammar of WordPress posts. Including your WordPress post editor, it works in any workspace. Microsoft Edge and Google Chrome users can install it as a browser extension.

As soon as it’s installed, an indicator will appear at the bottom right corner of the writing area. When you click on the indicator, the number of errors will be displayed. An underline will appear when you make a spelling, contextual, or grammar mistake.


The load time of large images can severely affect the speed and performance of your WordPress website. Before uploading your images to WordPress, you should optimize them for the web.

One of the best WordPress image compression plugin is reSmush.it. This plugin reduces the size of image files without affecting their quality. Additionally, you can optimize older images on your website efficiently by using its bulk optimization feature. This saves the time of re uploading the image and makes the website very user friendly.


IFTTT is a widely used web tool that helps you automate your social media accounts. With IFTTT you can connect with numerous services, which includes WordPress and all prominent social media websites.

Once that is done, you can create recipes or applets for any of these services. With this plugin, you can automatically post WordPress posts on social media, generate tweets, and share photos.

Shared Counts

The social media plugin Shared Counts is one of the best on the market. The software allows you to easily integrate social media sharing options to your blog posts. Your article can also be displayed with the total number of shares as well as the insights of shares for each platform.

Many social media plugins  slow down your websites, whereas Shared Counts is built to be as fast as possible. You can choose from multiple options for the design of the social media buttons. 


By using push notifications, you can increase the number of visitors returning to your blog. Among the top five sources of traffic on WPBeginner, push notifications are consistently the most popular. However, most sites don’t take advantage of this powerful tool. Your site can easily receive push notifications with PushEngage.

 There are 4 pricing options provided by PushEngage :

  • The free plan has all essential tools needed. Up to 2,500 subscribers are included in each campaign, and up to 120 notifications can be sent every month.
  • The Business planstarts at 9$ a month. It is ideal for growing businesses looking to increase traffic and sales. It has up to 100k subscribers included.
  • The Premium plan starts from 29$ a month. It has all the tools you need for a powerful result. It has access to up to 500k subscribers.
  • The enterprise plan provides you with premier solutions that are customized as per your needs. It has unlimited access to majority features.

Revive Old Posts

Revive Old Posts is a remarketing content plugin. When you lack the time and resources to maintain your old blogs, Revive Old Posts can help you overcome this challenge by sharing your old posts automatically on your social media profiles. With this tool, you can actively generate traffic to your old blogs while promoting them automatically. Also, it is a great way to introduce your new social media followers to content that they might not have discovered previously.

In the process of developing new content marketing campaigns, it is easy to neglect your old posts. The old posts you create can sometimes create great engagement among users, but only if they are reshared. During the sharing process, it automatically posts your old posts on your social media accounts, keeping your audience engaged. Regular social media posting keeps your community up-to-date and keeps your blog alive.


Approximately 75% of your website visitors leave and are unlikely to return. The solution to this problem is OptinMonster. It is the most effective lead generation software. This tool allows you to convert abandoned website visitors into subscribers, followers, and, customers.

This application has multiple optin options with varying styles that can be integrated with your CRM system or email marketing service. In addition to reducing bounce rates, increasing engagement, and boosting email subscriptions, you can use it to improve your website’s performance.

Edit Flow

Edit Flow is a free WordPress plugin that helps many content marketers create and publish content on a regular basis. By setting a consistent publishing schedule, you’ll be able to keep yourself on track. A few uses of the plugin include adding an editorial calendar, providing feedback for the editorial team, enabling notifications, etc.

The greatest advantage is the ability to add custom statuses for your blog posts, such as drafts,and pending reviews, so that they are ready to publish. There are only two default statuses available in WordPress’ post editor: draft and published. A plugin like Edit Flow is especially useful if you have multiple authors on your blog.


A popular software tool for content marketers is Asana, a project and team management program. With Asana you can manage your team’s tasks and keep your own projects organized with it, no matter how large or small it is.

You will no longer have to read long email threads between your teammates. Asana gives you the ability to create multiple projects, assign tasks to your teammates, and track everything directly from their website. With its intuitive interface, you can keep your entire team’s tasks organized, so you can focus on what you do best: work.

Title and Nofollow for Links

You can provide your website’s visitors with detailed information on any topic by including links in blog articles. Links are also useful for SEO, as they provide a direct connection between two pages.

WordPress does not have a no follow tag by default, which is normally recommended for external links by SEO experts. By adding a title and no follow options to the insert link popup in WordPress, the Title and Nofollow for Links plugin solves the problem. Your content creation and promotion job will be more efficient with this plugin, since you don’t have to manually add the nofollow tag everywhere.

Inline Related Posts

Your website’s user engagement can be dramatically improved with Inline Related Posts. Related posts can be displayed inside your articles, and users who lose interest in one can be directed to another article with the plugin.

You can lower your bounce rate by keeping users interested in your other content, which will encourage them to keep browsing. This is superior to the traditional method of showing similar posts in the footer along with other widgets. Several popular blogs use this technique, including BBC, Entrepreneur, and the Financial Times.


BuzzSumo is a keyword WordPress plugin that allows you to enter a keyword and find out what type of content performs best for that keyword. You can also use this tool to discover key influencers in your niche, and figure out how to reach them, pitch them, as well as get them to promote your content.

BuzzSumo helps you create an eye-catching, and well-performing headline. This tool will analyze your topic choice, and provide you with the most popular headlines based on social share rankings. It is even possible to set up alerts for your favorite keywords so that you can stay up-to-date on new trends.

The Takeaway

A company’s brand, products, services, and ideas are promoted through content marketing, which involves creating, distributing, and researching valuable content. The importance of content marketing for your business cannot be overstated. It is important to keep your customers coming back to your website since there is a lot of competition out there. 

We hope you enjoyed our article on what are the best content marketing tools and plugins for WordPress! The ability to master content marketing is crucial to success in today’s modern market. By using the tools and plugins suggested in our blog post, you can write engaging content to boost your company’s presence and attract new customers.

This article provides you with the best tools, software, and tips on how to be successful. If you have any questions or concerns, please don’t hesitate to contact us by simply visiting fractiondigital.in Thank you for reading, we would love to hear from you!

Khushi Kochar

Khushi Kochar

Khushi Kochar is a writer, graphic designer, and social media manager. She is an author and free verse poet at Fraction Digital, a digital marketing agency. She is traveling through the wind and stopping each day to write about her adventures. You can find her on Instagram @khushikocharr

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