Get new patients with proven dental marketing strategies

Table of Contents

A phone book ad no longer brings new patients to your dental practice like it used to. The marketing game needs to be stepped up by dentists. What is the best way to accomplish this? Any dentist can implement these dentist marketing tips from an expert now.

Professionals like dentists, orthodontists, periodontists, and oral surgeons need a steady stream of clients. As a result, you need ways to make sure your business is known. You can easily fill your appointment spots with dental marketing and boost your client base.

What is Dental Marketing ?

All types of dental offices can benefit from dental marketing strategies. It won’t matter whether you specialize in orthodontics or general dentistry, dental practice marketing will help you keep clients and gain new ones. By using marketing for dentists, you can market your dental practice.

Dental practice marketing ensures the return of current patients and attracts new local patients to your practice. A dental marketing strategy can range from Google My Business strategies to appointment reminders to assist in attracting new dental patients. Dental marketing consultant techniques including digital and social media marketing can be used.

Best Dental marketing companies are great because you can use different dental marketing techniques to grow your practice. The more you market your dental practice, the more likely it is that you will get a good number of patients.  

These dental offices’ marketing tips will benefit you and increase appointments. 

Here are top strategies you need to consider in order to increase your clients:

1. Geotargeted Facebook Ads

Facebook is used by so many people these days. In some cases, social media is used to connect with people personally, whereas in others, it is used to locate service providers. 

Using Facebook advertisements that target your geographic area via local SEO tactics is a great way to use social media for social media marketing. Your business page will appear to individuals in your geographical area through these local SEO ads. A good online presence is provided by it.

2. Reminders for appointments

Using appointment reminders as part of your marketing ideas for dentists is an excellent way to target existing patients. You can ensure they return to your dental office by scheduling a future visit or sending out appointment reminders. 

Marketing Dental practice can send these reminders out easily and keep your practice’s name fresh in the minds of current patients.

3. CTA Ads

People often search for new dentists on the internet using search engines such as Google and Facebook. A click-to-call ad will surely appear in their search. 

Dental practice providers advertise their dental marketing practices online with click-to-call ads. Click-to-call advertisements allow potential patients to contact dentists immediately for more information and to make an appointment by clicking on the advertisement.  

You can reach dentists easily by clicking on click-to-call ads without visiting other websites or links. The advertisement allows them to contact the dentist directly. When people click on click-to-call ads, they are more likely to convert than if they had to go to another website or pick up the phone to call. 

It is also possible that new patients may visit your website, but forget how to contact you if just a basic website design is used to attract them to your website.

4. Ads to raise local awareness on Facebook

Facebook Local Awareness ads allow you to target a specific group with your dental services. In addition to marketing your dental practice on social media, these Local Awareness ads help you reach a local audience.

Dentists’ local addresses, business hours, a link to get directions, and even a phone number can be displayed in the Local Awareness Facebook ads.

Through Local Awareness Facebook ads, you can reach the right target audience for your local SEO dentistry marketing. Dental patient Marketing of your dentist services on social media won’t be a waste of time if social media users aren’t interested in becoming new patients. By using local SEO, Facebook ads for local awareness get your practice’s information to social media users. 

5. Make sure your content is keyword-specific

Your website should greet users with an attractive web design when they type keywords into search engines. Your SEO content is therefore a marketing tactic that can help you bring them to your site. 

By using these digital marketing techniques, you can drive traffic directly to your website from search engines. This type of content marketing can entice website visitors by offering a full list of services and ensuring excellent customer service.

Dental practices should consider using keyword-specific content.

6. Blog about dentistry and promote it

Your website should also include a dental blog for marketing purposes and to increase your online presence in keeping with the dental marketing ideas above. Using SEO blog posts, your website will deliver interesting, factual information to potential patients about your brand. 

It is important to include dentistry practice keywords in your SEO site content for your blog posts in order to attract Internet users to your blog on your website.

7. Content Marketing

Your practice identity needs to be spread out through a variety of marketing strategies, including your blog, as well as other SEO techniques in order to attract new clients through search engines. This can be accomplished through content marketing.

You can market your business through content marketing by publishing SEO-friendly content online. A marketing company or yourself can handle this marketing.

8. Bonuses for referrals

The power of word of mouth, if it’s in the form of good comments, is always beneficial for marketing a business. By offering referral bonuses, you can encourage patients to spread the word about your dental practice to their friends and acquaintances. 

Health care professionals are highly successful at marketing their services using referral bonuses. The referral bonuses not only help them to get new clients, but they also keep their existing patients satisfied. 

Referral bonus ideas can be used in many different ways. Depending on your business model, you can reward your patients for referring their friends. Providing a bonus treatment or offering a discount on your next dental service are examples of how to do this. Your patient will be happy and you’ll have a new one to treat, no matter which idea you choose.

9. Engaging Social Media Posts Increase Your Following

The social media plugin Shared Counts is one of the best on the market. The software allows you to easily integrate social media sharing options to your blog posts. Your article can also be displayed with the total number of shares as well as the insights of shares for each platform.

Many social media plugins  slow down your websites, whereas Shared Counts is built to be as fast as possible. You can choose from multiple options for the design of the social media buttons. 

10. Invest in email marketin

Nowadays, email marketing is a good option to consider since emails are frequently used for communication. Patients can make appointments more easily with the help of email marketing. 

The purpose of your dentist practice’s email marketing is not just to attract new patients. Email marketing techniques should also be tailored to current patients. 

11. Google Adwords Geotargeting

Getting patients to your door is easy with geotargeted Google Ads. You can determine where your target audience sees your Google Ad by geotargeting it. There is no reason not to take advantage of this pay-per-click best online marketing for dentists plan.

12. Maps ads on Google

Individuals can travel from point A to point B with the help of Google Maps. Additionally, they provide information about nearby dentists. Your marketing dental offices will have solid results when you use Google Maps to attract new clients.  

Your business will appear on the Google map when the term “dentists” is entered into the Google search bar. Listed along with directions and a call-to-action will be your dental practice’s listing in the search result list. 

You can use Google Maps on your phone or on your computer really easily. Additionally, it is frequently used by individuals to locate dentists. A search on the Internet that is this important is not something they want to be doing aimlessly. Your dental office marketing strategy can be found quickly on Google Maps, which makes this a foolproof marketing strategy. 

13. Google My Business

Local SEO marketing strategies such as Google My Business help businesses attract local customers. A local service provider’s customer base is built by targeting local customers, so this practice is especially crucial. 

Patients across the country aren’t welcome at local offices. Local residents are the target audience for their ads.

You can get ahead of the competition by using Google My Business for digital marketing. Ensure that all business details, including business category, phone number, business description, hours of operation, and physical address, are accurate and complete.

14. Use a Variety of Dental Marketing Strategies

Your dental practice can benefit from marketing now. For your dental advertising strategy, don’t rely on just one or two ideas. Marketing your dental office in various ways is the key to attracting new patients. You don’t want to restrict yourself to just one dental advertisement strategy to reach prospective patients since they don’t just use one method to find you.

Use multiple marketing techniques to keep prior patients coming back in the future as well. It is important that you do not lose your current dental patients to other dental offices. Make it a point of your online dental marketing strategy to remind them that you’re here for them. 

Your dental marketing solutions can enable you to grow your practice by keeping your name fresh in your patients’ minds and ensuring that they continue to make appointments with you.

15. Get Patient Reviews

The key to gaining more clients, generating revenue, and gaining credibility as a business is to have a business that is gleaming with positive reviews as well as providing great customer service. When it comes to finding a new doctor, 72% of patients use online reviews as a source of information. As a matter of fact, it’s one of the first things they do when they arrive!

But what should you do to get more dental reviews? You can get reviews from Google and Yelp but how to get them directly from patients? Here are a few ways:

  • If they wish, they can record a quick video testimonial.
  • It would be great if they would leave a review on your website or on social media
  • Send them an email if you would like to know more

Final Thoughts:

It’s important to understand that even though all of these ideas seem great for attracting potential clients and producing revenue, I cannot emphasize enough the importance of actually putting these ideas into action in order to make a lasting impact as well as attract the right type of clients.

It is important for you to hire a professional like us if you do not have the time to devote to marketing your dental practice. We will take all the pressure off you and improve your dentist marketing strategy, so that you can spend more time with your family and reinvest in your business, leading you to financial freedom.

Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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