Local SEO Keyword Research (Step-by-Step Guide)

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It sounds so daunting to conduct local seo keyword research. Researching local seo keywords is pointless anyway, right? Don’t you think it’s natural for you to know which keywords are most suitable for your business based on your natural marketing instincts?

The answer is no. As you read through this easy guide to keyword research, we will walk you through everything you need to know in order to identify the most effective keywords for your business, including the following:

  • The importance of keyword research.
  • Keyword research is made easy and effective using these steps and tools.
  • What keywords you should be looking for, how to find them, and what to do with them?

Become visible where your potential clients are looking by using these recommendations and tips!

Keyword research: what is it?

It involves finding the search terms people use in search engines like Google and Bing to find information on a topic. The best way to grow your paid search and organic search marketing campaigns is by conducting keyword research.

You can conduct keyword research through a variety of tools, which we’ll discuss in more detail below. Finding keywords with good search volume and intent aligned with your content and offerings is the main objective.

While conducting keyword research and prioritizing which keywords to target, it may also be helpful to consider other keyword metrics, such as

  • Cost-per-click (CPC)
  • The difficulty of ranking for a particular keyword (competition)
  • Owning the authority of your website.

Why is keyword research important?

Not only are keywords essential to your online presence, but are also essential to the growth of your business as well. The success of businesses will be determined by their ability to be found online! There are over 5.5 billion searches performed every day by Google. I can’t believe how many keywords there are! Keywords can’t just be targeted at random. Find the ones that are most beneficial for your business by doing enough research.

Your content is essentially useless if it doesn’t target the terms and topics your audience is interested in. But there’s an art to it as well as a science.

A low keyword search volume will prevent leads from discovering your ads and organic listings, visiting your website, and becoming paying customers.  A keyword that’s too popular might end up missing the SERP or resulting in a huge overpayment for an ad click if you’re trying to rank for or bid on it.

It is impossible to run successful search marketing campaigns (paid and organic) unless you have the right balance of quality keywords.

Why Is Local SEO Important?

The importance of local SEO lies in the fact that it helps small companies reach customers who are looking for their products and services nearby.

You might want to target people in your local area who may need your services if you own a home repair business. Keyword research in local areas targets customers who are already interested.

When done correctly, local keyword research:

  • Increases sales and leads.
  • Boosts your website’s ranking in local search results.
  • Locates you on mobile when searchers are looking for local businesses.
  • Through reviews, potential customers can develop trust and credibility.

Local SEO also has been shown to be important by research. It is estimated that 35 percent of consumers search for local businesses online more than once a week, according to Statista.

Not only that, but there’s more. Research shows that 21 percent of consumers search for local businesses on the internet every day.

In addition to these stats, perhaps you need some more proof that local businesses need to be visible online. Let’s get started.

Several case studies demonstrate the value of local keyword research and SEO optimization for small businesses. You can find more examples of local SEO by searching for ‘local SEO case studies’ online.

Local Keyword Research: What Makes It Unique

Local SEO is primarily focused on attracting more leads and customers, as I’ve already mentioned.

Local SEO is unique for many reasons, especially because it targets a specific geographic area.

Google’s ranking factors are the most obvious. A number of factors are taken into account by the search engine giant when it comes to local searches, such as:

  • Place where the searcher is located
  • Online reviews and sentiment
  • Quotations of names, addresses, and phone numbers
  • Search engine optimization and a Google My Business profile
  • Star rating on Google Maps
  • Interactions on social media

Google offers these tips for improving your local SEO:

  • Improve your local search volume in visibility by verifying your location.
  • Make sure the hours of your business are up-to-date, especially during holidays. In this way, consumers can avoid wasting their time by knowing you’re open.
  • Show your appreciation for reviews by managing or responding to them. In addition to being important to review management, positive reviews can also influence consumer confidence and increase business visibility.
  • In-store listings and photos should be added. Customers can gain a deeper understanding of your store and products through images, giving them a better sense of who you are as a business and whether the products are right for them or not.

As part of its algorithm, Google also takes relevance, distance, and prominence into account (your overall web presence), including backlinks, content, and directory listings.

It is also important to note that the emphasis on modifiers makes local keyword research unique. It is essential that you integrate local keyword search volume in terms relevant to your location into your writing. Using another word for high profile  such as ‘Austin restaurants’ rather than ‘restaurants’ would be best for a business in Austin, Texas.

The importance of voice search for local SEO cannot be overstated. Most voice search users use their smart speakers on a daily basis, with 74 percent using them at least weekly to find local businesses on their smartphones.

Why is keyword research important?

You need more than just high-volume search terms to find high-quality search results. To ensure your content matches the words that your customers use, you ought to use SEO keywords that match your brand, product, or service. Keyword research takes place here.

You can only craft a viable SEO strategy after conducting adequate and thorough research. Your goal can be achieved with a detailed action plan based on a good strategy.

The keyword “vacation home” might be the focus keyword in your content if you rent out vacations. But if the keyword research is not done properly, it could be “vacation house.

In spite of the fact that it’s still a technically correct term, it may mismatch what your potential customers search for on Google.

It is important that you choose keywords that are relevant to your target audience. Optimising your page will only be worthwhile if you achieve this.

Furthermore, search volumes, trends, and competition levels can be quite different for two similar keywords. In comparison with its other semantic or related keywords, a keyword that is more relevant and higher in volume may give you better results.

How to do local keyword research

Keyword research of local seo can be done by using local keyword research tools like Keyword Tool or manually is one way to do it. There are several steps you need to take regardless of which way you choose.

The following step-by-step guide will help you conduct a proper and thorough keyword research, from defining your goals to executing your keyword plan:

Significance of local Web optimization: 

At the point when you’re at home and search for an expression like “specialist” on Google, you’ll get a rundown of neighboring auto shops. Be that as it may, suppose you’re voyaging and get a punctured tire. On the off chance that you search precisely the same expression 100 miles from home, you’ll get a completely unique rundown in view of your area. That is a local SEO agency at work.

At the point when you enhance your site for nearby Website optimization, you’re streamlining for a specific region. Local seo tips are very useful. A decent local Website optimization procedure helps you target individuals around your particular interest group instead of individuals all over the nation or the world. Furthermore, having a local SEO specialist implies that more qualified clients will find your site and make a transaction.

You can search and take advantage of affordable local SEO services near me to upgrade your site for local e-commerce platforms, along with supporting advancements off-website. Begin with Search engine optimization fundamentals

Local seo for small businesses can make the site more visible to potential customers. At the point when somebody looks for something on the web, Google will likely give them the most potential precise outcomes and the best insight. So to rank well, you really want to demonstrate two things to web indexes:

Your site has significant, important substance around specific themes or catchphrases.

Your site gives a good user experience to its guests.

There are various essential techniques for website design enhancement that assist you with doing this, including:

Reliable, well-written information like blog entries.

A responsive web composition that permits perusers to get to your substance across cell phones.

A simple to-explore store.

A site that gathers traffic rapidly

Top-notch connections to your store from confided-in sources.

A solid site that likewise has a certificate of encryption.

Ensure you have these taken care of prior to zeroing in on local Web optimization. 

Upgrade for your area

When you have the essentials set up, now is the ideal time to move forward with local SEO companies. There are various tactics you can take to zero in your region, however here you’ll discover probably the best-known and most successful aspects.

Step 1: Research your niche

It’s best to learn more about your topic or niche before deciding what are the best keywords to use on your page. This can help you come up with out-of-the-box ideas and uncover angles to your marketing and SEO strategy you never considered.

You can study your niche in a few ways:

  • Discover how you can better serve your existing customers. Find out what terms they use to describe your brand, company, or product.
  • Think about your potential customers from their perspective. From your potential customer’s perspective, think about what they want. How would you describe the brand’s offering to a friend if you were to share it with them?
  • Consider joining forums or social media networks for the topic or niche you are interested in. You can find out about your niche’s pain points by reading the discussions.

Step 2: Define your goals

It is always important to define the end goal before developing a plan. Introspection is vital before you make any decisions, so ask yourself these questions:

  • Can you tell me who you are?
  • Who are you and what do you stand for?
  • How do you distinguish yourself from others?
  • How would you describe your website?
  • How does your website promise to deliver on its promises?

The next step is to specify what your brand’s mission is once you’ve answered these questions effectively. Do you want to increase your subscriber base? Is there a date by which you need to reach your sales goal?

In order to develop a successful SEO strategy and plan, it’s important to define your goals. It is best to segment your content marketing funnels based on the search terms that you will eventually use. It is also important to determine what your goals are when it comes to SEO copywriting and content.

Goals should be written down. Charts should be drawn. Make sure they are documented. Content and online marketing strategies should be guided by these frameworks.

Step 3: Identify relevant topics

Consider breaking your brand’s main category down into smaller topic buckets based on your goals. Identify all the products and services your brand offers and write down search terms related to those products and services.

In the case of an FMCG brand focusing on men’s personal care products, some topics that are relevant to your brand would be:

  • Face wash for men
  • Antiperspirants and deodorants
  • Hair loss in men

Ensure that they relate to your buyer personas and are relevant to your business. If your target audience searches for topics on Google, what topics will they find? Afterward, these topics can be broken down into keywords.

Step 4: Create a list of seed keywords

Following your breakdown of the main category into subtopics, you can begin creating seed keywords. Your keywords should relate to your various topics, and they should also be terms that your target audience might search for on Google.

Your keyword research will be built on seed keywords, or focus keywords. You can identify your competitors and define your niche with their help.

Finding the seed or focus keywords of your product or brand is actually much easier than you might imagine. It’s as simple as describing your offering and brainstorming ways people might search for it online

Step 5: Research keywords effectively

You may be asking yourself, “shouldn’t keyword research begin with the use of a keyword tool?” Truthfully, both are acceptable. First and foremost, researching search terms from your brand’s or business’s perspective has an obvious advantage.

Having a broader perspective for your content and SEO strategy helps you avoid getting bogged down in keywords.

In order to further refine your search terms, you should use keyword research tools after identifying your goals, topics, and seed keywords.

Google Keyword Planner is one option. The search volumes provided by Google are only approximate. An alternative is to use a tool like Keyword Tool. Getting more details on your search terms will help you narrow them down. Additionally, it can provide related keyword suggestions.

Step 6: Research search intent

A page’s ranking would increase when it had high-volume keywords. Compared to the past, today’s world is complex. In order to figure out what the users are searching for, Google uses its machine learning algorithms to analyze search terms alongside user queries.

Essentially, search intent is the reason people are searching for a particular term. Individuals’ search habits are driven by a number of factors, including:

  • What is the purpose of their search?
  • Have they a question and are they looking for an answer?
  • Is a specific website on their search list?
  • In order to buy something, do they search?

Putting yourself in the target audience’s shoes can help you better understand them. What is the reason they would search for your topic? The terms will be keyed in what way? Is it a purchase they are looking for? Is there a specific problem they need to be solved?

If you can figure out what your potential customers and readers are searching for, you can refine your keyword research. Finding high-volume keywords related to your topic or brand is great. However, it is even more important to find keywords that match the search intent of your target audience.

Step 7: Identify keywords with long tails

The seeds of your brand’s keywords are usually short, closely related terms. On the other hand, long tail keywords are more descriptive and often associated with smaller subtopics within your brand. Compared to seed keywords, long tail keywords are much easier to match to your target audience’s search intent.

You might use long tail keywords like “what is the best 9 iron golf club” if your website published content about golf equipment reviews, rather than the seed keyword “golf club.”

Although long tail keywords tend to get fewer clicks, their conversion rates are often higher because they focus on a specific topic or product.

Step 8: Conduct a competitor analysis

Google keyword research alone is not enough to determine your brand’s keyword. Your competitors should also be kept in mind. You will be able to optimize your SEO strategy more effectively if you understand the content landscape of your industry.

It is also helpful to identify search terms that might be too difficult to rank by researching the competitiveness of different keywords. The most important aspect is that you will be able to identify keyword opportunity gaps. You can find these opportunities when you locate related keywords that are low to medium in competition and are related to your brand or industry.

A keyword search of your competitors can help you find these keyword opportunities. Keyword Tool Pro’s paid version has a competitor analysis feature that does exactly that. If you enter the URL of your competitor into the search box, the results will show all the keywords that rank for that page.


You should have enough insights after going through these steps to craft a good content and SEO strategy. Moreover, you would have received adequate data for copywriting SEO-friendly content for your website.

Your content and marketing activities will fail if you don’t conduct keyword research, whether you are a blogger, a small business, or a brand marketer.

It can be a tedious and time-consuming process to conduct keyword research. The long-term benefits often outweigh the short-term costs.


Any small business marketing plan should include local keyword research.

By understanding the keywords people in your area are searching for, you can create content and advertising that speaks directly to them, and with the right tools like Ubersuggest, you can find what those keywords are.

When it comes to online visibility, search intent is also an important factor, so you shouldn’t overlook it.

Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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