It is a certain work pattern that has always been adhered to by the advertising agency that provides white label PPC services. The flow of services exchange between the white label agency, your PCP company, and your client is as follows:

Step 1: Company A represents the agency service provider and resells it to Company B.

Step 2: Commercials are rebranded using Company B’s logo and sold to Company C.

Step 3: Company A provides Company C with digital marketing services under Company B’s brand.

Hiring a contractor vs. white labeling

A white label provider can handle your PPC management in one of two ways:

Where should I go for white label advertising platform services? Should I work with a contractor or freelancer?

There are a lot of gray areas in this question. Although both options are applicable for your business in different situations, they will deliver different outcomes.

The important thing is to make the right decision based on your unique circumstances. The key differences between these two approaches can be seen in the following table.

 Accessible

Typically, contractors and freelancers are independent contractors or individuals. Because of this, you are unable to reach them when they are busy. Their capacity may run out, and they may work with multiple partners, so you may not be able to add clients to them.

Furthermore, contractors are usually expected to serve their customers as well, so they have a lot on their plate. There is a bit of a push and pull tension between the work you need to scale and the work they need to pay the bills and maintain their level of activity.

Unlike white label agencies, white label agencies are designed to scale.

There is a high likelihood that you will not face the same challenge in the future. You can take on additional clients as your workload expands by hiring a white label PPC for agencies.

 Reliability

It’s not necessarily a reflection of a contractor’s personality that they are inconsistently reliable. The internet connection might go down, or an individual might be out sick, or have a family emergency to deal with. It is important to note that white label PPC can only be done via a single point of failure, which is the person you are working with.

There will be resilience built into the operations of an adept white label agency. In addition to holiday cover, they will also have sickness coverage under the plan. As a result, your business won’t be dependent on just one person or one piece of technology in order to operate effectively. The truth is that you won’t be able to tell the difference in service level between a white label agency and a white label company from the point of view of reliability, even if some people are on holiday or away from work for some time.

 Context

Because contractors are limited in what they can handle, they typically deal with a small number of clients. It’s not that big compared to a white label PPC agency, even if they have 20, 50, or even 70 clients. It is common for a contractor in any given industry to have only a handful of clients within that industry. Consequently, the expertise and knowledge that they possess in that market are limited as a result.

White label agencies, on the other hand, may serve hundreds of clients in the same industry. Consequently, they can start closer to success than contractors and know how to get excellent results for clients.

 An Insightful Perspective

A pay-per-click campaign’s success is largely determined by how it is built and managed. Your clients and you will benefit greatly from these processes because they will help them see results much quicker.

An exceptional campaign is usually seen by a contractor from only one perspective. Smart contractors will network, of course.

Networking is a must for smart contractors. As they trade stories and improve their processes, they will be in touch with others in the digital space. However, there are still some limitations.

You have exhausted all of your normal tricks and tactics, so it is really tough if you’re one person. It is nearly impossible to come up with a new approach to something without input from outside sources.

Having a white label agency in place means higher quality control standards and additional eyes to provide insight and perspective on your campaign. Then, if there is a hitch, two, three, or four more people can look at the campaign to get it back on track if there are more people in the organization bound by the same contract as the organization.

In light of the fact that we are white label agencies ourselves, the discussion might sound a little one-sided at this point.

 Price

Compared to white label agencies, a contractor is almost certainly going to be a cheaper resource if cost is critical. You can hire Google Ads outsourcing contractors very inexpensively in certain parts of the world.

This approach to outsourcing, however attractive, comes with some challenges as well. Language barriers and time zone complications are likely to be your biggest challenges. Moreover, by hiring a lone contractor with a fairly low hourly rate, you will likely end up spending less on top-of-the-line tools and reporting technologies that are important to providing your clients with the services they need. If you opt not to offer a PPC management service at all, you will be burdened to pay this additional cost yourself.

The infrastructure of a white label agency differs from that of a black label agency. In contrast, an individual contractor will not have staff costs or overhead expenses. Therefore, if cost is the most important factor to you, you may be able to save by hiring a contractor. Keep in mind that lower costs are only useful if you can also keep your clients in the long run. Saving money won’t help if you lose your client as a result.

 Service Levels

There are some pretty well defined service levels that white label agencies have to meet in order to keep the client satisfied.

Due to the fact that they have a lot more clients than your typical contractor, they need to be able to plan and prioritize their resources. If you send them an email, you may only hear back from them on the next day – depending on the agreement.

When it comes to service, a contractor won’t typically face these limitations. The response time is pretty fast when they are not busy. If they are busy, you might not be able to speak with them. Choosing a white label option should be based on service when making the decision.

PPC white label vs. internal management

By hiring a permanent employee as opposed to outsourcing your PPC management, you may be able to control it in-house. Choosing between a contractor and a white-label agency involves several considerations similar to those you would face when choosing between contractors and white-label agencies.

As before, there is no clear right answer or wrong answer to this question. The decision will depend on your business model, your management style, your growth projections, and your aspirations. However, let’s examine some of their key differences.

 In-House PPC Management

The following considerations must be made if you decide to in-house these services:

 Training and recruitment

An internal team member who wants to become a PPC manager will need to undergo training. An organization is estimated to spend $1,252 on employee training according to the Association for Talent Development.

To be confident that they can deliver this service at a standard you’re happy to let the clients see, you also need time to pass before you’re confident that they’re ready. Perhaps it will happen immediately, or perhaps it will take a while. When considering ramping up your PPC service with a white label partner, consider that timeline and the opportunity cost.

As well as recruitment costs, there will be other costs involved. It is likely that this will affect the bottom line, in terms of recruitment ads or staffing agencies, and also in terms of lost time in interviewing, hiring, and onboarding new employees.

In recruiting, it’s sometimes challenging to identify who is the right fit for the role if you’re not familiar with PPC. Without understanding your responses, you won’t be able to make informed decisions. External third parties may be needed to vet candidates and analyze their responses in this situation.

 Untapped Capacity

One thing you might want to keep in mind when you take on the task of hiring employees in-house is that there may not be enough work for someone to stay busy on a full-time basis, particularly on day one. It’s hard to justify paying a full-time wage to someone who does multiple roles within the company. With generalists, you may have difficulty scaling as your client base grows. This is particularly the case when there are competing priorities that can strain your client’s resources in multiple directions, negatively impacting the performance of their marketing campaigns.

 Tools

In addition to paying for tools such as call tracking software, PPC management tools, and pre-sales and onboarding tools, keeping your PPC management in-house means you’ll need to buy a set of tools as well. You may want to evaluate a few of those, since they all come with a cost. The costs of hiring are internalized by hiring.

How do you know which tools to choose if you are not an expert in PPC and do not have much experience managing campaigns? All of them will be trialed and tested by you?

The state of the digital marketing software market makes that an enormous undertaking. There are a number of tools below that can be useful to your clients and serve multiple purposes:

Perspectives limited

If you hire internally, at least initially, you get only one viewpoint. Only a small number of people will be able to provide input about how campaigns should be built and run, as well as where improvements can be made. A person with limited PPC experience won’t have the same level of expertise as an agency. Especially if a campaign isn’t performing well, this reduces the possibility of creative insights.

Managers or business owners have a hard time knowing whether a perspective they have is competent if they have only one mindset and limited experience.

 Leaves of absence and holidays

In the event that one of your team members is out sick, or on vacation, what do you do? There may be a family emergency or just a lack of energy one day that causes them not to want to come into work. Is there a way you can keep your clients satisfied and cover their workload?

 Hiring in-house has its advantages

Your PPC management is totally under your control when you do it in-house. You are in control of that person’s daily priorities while they sit at their desk, possibly in an office. Their work fits into your larger business vision, and you get to tell them what they work on.