White Label PPC: The Ultimate Guide to Outsourcing PPC

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It can be extremely stressful to grow a digital marketing agency.

There’s something thrilling about it for a moment…

Your company gets more clients, hires more staff, and revenue is flowing.

In the event that your once full book of happy clients doesn’t seem to be so full anymore, and you still have to pay full-time staff, what should you do?

There are too many scenarios such as this, and it can be financially and emotionally draining for a business.

The most common approach most agencies take to avoid such a scenario is to overwork their staff. The company hires fewer people and overloads them with more clients than they can deliver meaningful value to. Essentially, your employees become resentful of you and your business when they are overworked and forced to work long hours. There is a rapidly declining culture of overworked staff desperate to find greener pastures due to resentment (a whopping 30% turnover in the US).

The business model is to blame, not you. On the surface, the agency model seems like a logical approach to business, but these challenges have never been anticipated. Increase your client base and hire more employees.

Is there anything you can do to prevent this trend from continuing? You want to grow your agency while reducing your emotional and financial stress, providing the best service to your clients, retaining a happy working atmosphere, and keeping your working culture fun.

PPC (pay-per-click) services with white labels are the answer.

What is White Label PPC?

White labels PPC providers outsource the management of their client’s PPC campaigns to agencies as a type of PPC management. Providers manage campaigns on behalf of agencies using their own tools and processes. It is also possible for the Provider to create custom reports and white label seo dashboards which are branded with the logo and contact information of the Agency that is presented to the clients. A white label campaign means that the agency is not disclosed to its clients or prospects its involvement in the campaign. As a result, both parties might benefit from a professional PPC management service: the client can concentrate on their core business, and the agency can expand its client base without spending a lot on high-cost employees. Check out our white labeling articles to find out more about it, as well as how white labeling differs from private labeling.

Using white label dashboard, a company uses another company’s brand to provide PPC services under the agency’s name. You may have to meet with and talk to the clients directly if you choose a White Label SEM provider. If they do provide full service (like That! Company) then you can scale easily.

As the name suggests, white label PPC involves companies placing their ads on another company’s platform or website. The pay-per-click marketing model involves a company paying to appear on the search engine results page. “White label companies” are companies that provide services and platforms for third parties to use.

A PPC ad is usually paid for by a company that is trying to gain visibility and traffic. There may also be a specific landing page they want to direct traffic too. When expanding their reach and gaining new customers, but not wanting to dedicate the necessary time and resources to creating their own PPC department, white label PPC is an excellent solution.

In order to expand their reach and reach new customers, white label PPC can be an effective tool for companies, but they must do their research before choosing this service. White label PPC providers need to be carefully selected to meet the needs of companies.

Google Ads: How Do They Work?

Ads on Google and its partner sites are displayed by Google Ads, a pay-per-click advertising program. This form of advertising was introduced in 2000 and quickly became the predominant form. Google is used by 90% of all internet users every day, with 40% using it as their primary search engine. If someone clicks on an advertisement displayed on Google, Yahoo, or Bing, the advertiser pays.

You should verify that your white label PPC management company only uses certified professionals when selecting one. Taking training and education seriously is part of our responsibilities as a Google Premier PPC Agency. In Google Ads PPC, bidding on positions and picking words are no longer the only things needed. There has been a significant increase in complexity. Analyzing all advertising data requires skilled knowledge of the subject. We have a continuous commitment to ongoing training and testing so that our employees are able to get and maintain their certifications.

What Are the Advantages of White Label PPC Outsourcing?

The following are a few notable PPC benefits of outsourcing PPC campaigns to white label agencies:

  • Branding: Today’s marketplace is all about brand value. There is always a need for big brands to achieve faster results while ensuring the integrity of their branding. Authentic branding is provided by white label PPC services.
  • Cost savings: By outsourcing the management of your PPC campaign to another organization, you can save money on your advertising costs. Funding other important projects can be achieved by saving on recruitment costs. Implementing white label adwords management  PPC services enables businesses that lack the resources to handle diverse types of tasks to complete many complex tasks without difficulty.
  • Exceptional results: White-label PPC companies provide high-quality solutions that achieve excellent results and enable them to achieve success. They are well versed in PPC management due to their knowledge and experience in the field.
  • Stress relief: A company’s internal PPC team might find managing PPC stressful at times. Outsourcing your client’s campaigns to an agency allows you to focus on what you do best.
  • Retention of clients: As soon as possible or within the time frame specified by the client, work should be completed. You can retain a long-term relationship with your clients if you use white label service providers to provide time-sensitive results immediately.

White Label PPC Outsourcing Agencies: How Do They Work?

It is a certain work pattern that has always been adhered to by the advertising agency that provides white label PPC services. The flow of services exchange between the white label agency, your PCP company, and your client is as follows:

Step 1: Company A represents the agency service provider and resells it to Company B.

Step 2: Commercials are rebranded using Company B’s logo and sold to Company C.

Step 3: Company A provides Company C with digital marketing services under Company B’s brand.

Hiring a contractor vs. white labeling

A white label provider can handle your PPC management in one of two ways:

Where should I go for white label advertising platform services? Should I work with a contractor or freelancer?

There are a lot of gray areas in this question. Although both options are applicable for your business in different situations, they will deliver different outcomes.

The important thing is to make the right decision based on your unique circumstances. The key differences between these two approaches can be seen in the following table.


Typically, contractors and freelancers are independent contractors or individuals. Because of this, you are unable to reach them when they are busy. Their capacity may run out, and they may work with multiple partners, so you may not be able to add clients to them.

Furthermore, contractors are usually expected to serve their customers as well, so they have a lot on their plate. There is a bit of a push and pull tension between the work you need to scale and the work they need to pay the bills and maintain their level of activity.

Unlike white label agencies, white label agencies are designed to scale.

There is a high likelihood that you will not face the same challenge in the future. You can take on additional clients as your workload expands by hiring a white label PPC for agencies.


It’s not necessarily a reflection of a contractor’s personality that they are inconsistently reliable. The internet connection might go down, or an individual might be out sick, or have a family emergency to deal with. It is important to note that white label PPC can only be done via a single point of failure, which is the person you are working with.

There will be resilience built into the operations of an adept white label agency. In addition to holiday cover, they will also have sickness coverage under the plan. As a result, your business won’t be dependent on just one person or one piece of technology in order to operate effectively. The truth is that you won’t be able to tell the difference in service level between a white label agency and a white label company from the point of view of reliability, even if some people are on holiday or away from work for some time.


Because contractors are limited in what they can handle, they typically deal with a small number of clients. It’s not that big compared to a white label PPC agency, even if they have 20, 50, or even 70 clients. It is common for a contractor in any given industry to have only a handful of clients within that industry. Consequently, the expertise and knowledge that they possess in that market are limited as a result.

White label agencies, on the other hand, may serve hundreds of clients in the same industry. Consequently, they can start closer to success than contractors and know how to get excellent results for clients.

 An Insightful Perspective

A pay-per-click campaign’s success is largely determined by how it is built and managed. Your clients and you will benefit greatly from these processes because they will help them see results much quicker.

An exceptional campaign is usually seen by a contractor from only one perspective. Smart contractors will network, of course.

Networking is a must for smart contractors. As they trade stories and improve their processes, they will be in touch with others in the digital space. However, there are still some limitations.

You have exhausted all of your normal tricks and tactics, so it is really tough if you’re one person. It is nearly impossible to come up with a new approach to something without input from outside sources.

Having a white label agency in place means higher quality control standards and additional eyes to provide insight and perspective on your campaign. Then, if there is a hitch, two, three, or four more people can look at the campaign to get it back on track if there are more people in the organization bound by the same contract as the organization.

In light of the fact that we are white label agencies ourselves, the discussion might sound a little one-sided at this point.


Compared to white label agencies, a contractor is almost certainly going to be a cheaper resource if cost is critical. You can hire Google Ads outsourcing contractors very inexpensively in certain parts of the world.

This approach to outsourcing, however attractive, comes with some challenges as well. Language barriers and time zone complications are likely to be your biggest challenges. Moreover, by hiring a lone contractor with a fairly low hourly rate, you will likely end up spending less on top-of-the-line tools and reporting technologies that are important to providing your clients with the services they need. If you opt not to offer a PPC management service at all, you will be burdened to pay this additional cost yourself.

The infrastructure of a white label agency differs from that of a black label agency. In contrast, an individual contractor will not have staff costs or overhead expenses. Therefore, if cost is the most important factor to you, you may be able to save by hiring a contractor. Keep in mind that lower costs are only useful if you can also keep your clients in the long run. Saving money won’t help if you lose your client as a result.

 Service Levels

There are some pretty well defined service levels that white label agencies have to meet in order to keep the client satisfied.

Due to the fact that they have a lot more clients than your typical contractor, they need to be able to plan and prioritize their resources. If you send them an email, you may only hear back from them on the next day – depending on the agreement.

When it comes to service, a contractor won’t typically face these limitations. The response time is pretty fast when they are not busy. If they are busy, you might not be able to speak with them. Choosing a white label option should be based on service when making the decision.

PPC white label vs. internal management

By hiring a permanent employee as opposed to outsourcing your PPC management, you may be able to control it in-house. Choosing between a contractor and a white-label agency involves several considerations similar to those you would face when choosing between contractors and white-label agencies.

As before, there is no clear right answer or wrong answer to this question. The decision will depend on your business model, your management style, your growth projections, and your aspirations. However, let’s examine some of their key differences.

 In-House PPC Management

The following considerations must be made if you decide to in-house these services:

 Training and recruitment

An internal team member who wants to become a PPC manager will need to undergo training. An organization is estimated to spend $1,252 on employee training according to the Association for Talent Development.

To be confident that they can deliver this service at a standard you’re happy to let the clients see, you also need time to pass before you’re confident that they’re ready. Perhaps it will happen immediately, or perhaps it will take a while. When considering ramping up your PPC service with a white label partner, consider that timeline and the opportunity cost.

As well as recruitment costs, there will be other costs involved. It is likely that this will affect the bottom line, in terms of recruitment ads or staffing agencies, and also in terms of lost time in interviewing, hiring, and onboarding new employees.

In recruiting, it’s sometimes challenging to identify who is the right fit for the role if you’re not familiar with PPC. Without understanding your responses, you won’t be able to make informed decisions. External third parties may be needed to vet candidates and analyze their responses in this situation.

 Untapped Capacity

One thing you might want to keep in mind when you take on the task of hiring employees in-house is that there may not be enough work for someone to stay busy on a full-time basis, particularly on day one. It’s hard to justify paying a full-time wage to someone who does multiple roles within the company. With generalists, you may have difficulty scaling as your client base grows. This is particularly the case when there are competing priorities that can strain your client’s resources in multiple directions, negatively impacting the performance of their marketing campaigns.


In addition to paying for tools such as call tracking software, PPC management tools, and pre-sales and onboarding tools, keeping your PPC management in-house means you’ll need to buy a set of tools as well. You may want to evaluate a few of those, since they all come with a cost. The costs of hiring are internalized by hiring.

How do you know which tools to choose if you are not an expert in PPC and do not have much experience managing campaigns? All of them will be trialed and tested by you?

The state of the digital marketing software market makes that an enormous undertaking. There are a number of tools below that can be useful to your clients and serve multiple purposes:

Perspectives limited

If you hire internally, at least initially, you get only one viewpoint. Only a small number of people will be able to provide input about how campaigns should be built and run, as well as where improvements can be made. A person with limited PPC experience won’t have the same level of expertise as an agency. Especially if a campaign isn’t performing well, this reduces the possibility of creative insights.

Managers or business owners have a hard time knowing whether a perspective they have is competent if they have only one mindset and limited experience.

 Leaves of absence and holidays

In the event that one of your team members is out sick, or on vacation, what do you do? There may be a family emergency or just a lack of energy one day that causes them not to want to come into work. Is there a way you can keep your clients satisfied and cover their workload?

 Hiring in-house has its advantages

Your PPC management is totally under your control when you do it in-house. You are in control of that person’s daily priorities while they sit at their desk, possibly in an office. Their work fits into your larger business vision, and you get to tell them what they work on.

PPC Management Services White Label: 8 Reasons Companies Use Them

 A company that specializes in a core set of services becomes a master at what they do.

You want to be the go-to for all things ecommerce if you build ecommerce websites for a living. While you could offer SEO or PPC, these aren’t your strongest skills. 

Your client deserves the best-in-class service you are providing by partnering with a company that has expertise in SEO or PPC.

It’s hard to satisfy everyone with a company that tries to be everything to everyone. I don’t think it works. A person becomes mediocre in everything when they stray from their core competencies.

The best way for white label companies to succeed is through collaboration and teamwork.

Brain Trust is Massive

Keeping your head in a sandbox restricts your access to other professionals’ perspectives and experiences.

It is impossible to know everything. It is at least possible for us to agree. Do you agree?

You learn new things almost every time you work with specialists in other areas of digital.

It never ceases to amaze me how much insight and idea our white label partners bring to the table. My friends, it’s quite straightforward. 

Combining the right skills with the right people is crucial. Incorporate ideas and insights into a brain trust.

Like Mindedness

The fact that Fullmoon Digital offers white label digital marketing services is one of the reasons for its popularity.

Whether it’s about running a business, decision making, or client management – when minds align, it’s magical. I’m convinced 90% of the time, companies white label our services as a result of our alignment of mindsets.

It was two guys working for a web development company I had a discussion with recently. As part of our conversation, we discussed our approaches to being more human with our clients as well as our capabilities, pricing, and other operational topics. Magical moments like that happen once in a lifetime.

If your core values aren’t aligned, there’s no point in partnering. Money is the only thing you can agree on, so it is a recipe for disaster. My word is your bond. As much as I love to drive revenue – when characters are at odds, it does no good for anyone. 

Rapid ramp-up

Our white label partner onboards new clients within five days after transitioning, restructuring, and starting work on their accounts.

Clients place a lot of importance on speed to market. It’s the same for us! What’s the reason? The digital marketing industry is moving very quickly if you haven’t noticed. Agility wins for teams.

PPC is a complex field, and merely understanding how it works isn’t enough to make it a ninja. Your clients’ PPC campaigns can be launched quickly and start driving sales online with a white label PPC management partner like Fullmoon Digital.

White-label PPC management is a logical choice for clients looking for speed and precision.

A lack of experience in-house

Let’s be honest. It is highly likely that if you run a web development business, you don’t have a team of professionals who specialize in PPC management. 

In a similar way, we do not claim to be experts in e-commerce website development, even though we are capable of doing so.

It is extremely important for your firm’s success that you understand where you can focus your expertise. Trying to please everyone won’t work. Keep your limitations in mind when taking on projects – don’t try to take on everything.

Your in-house team will benefit from white labelling. Common sense! Keeping the smooth sailing of your clients’ eCommerce websites will allow you to manage PPC campaigns for them.

Every team has a function. Every person is part of the crew. And together, we set sail to the promised land, something like that.

Organizations that sell

If you do not have a team of marketers who are capable of executing, you are not a true digital agency. In spite of this, your sales team is top-notch. Don’t you agree?! 

There are a large number of companies that are sales organizations that utilise white label PPC management partners to complete their tasks.

In my meetings with at least four companies marketing themselves as digital agencies, I discovered they were actually sales organizations that whitelabelled work to actual SEO and PPC agencies.

Continue to sell. It is possible to grow your organization endlessly when you partner with a great white label PPC partner.

An approach to scaling without adding resources

Your ability to keep on hiring and training new PPC marketers may be unrealistic, even if you already have your own in-house marketers. In addition, hiring someone with PPC experience isn’t inexpensive.

The benefits of a white label service include not having to spend weeks interviewing applicants, training new hires, and then hoping for the best.

It is easy to scale your business with a white label partner according to your needs at any time. Our clients are happy because we allow them to add resources dynamically. This can save them a lot of money, increase their bottom line, and help them increase customer satisfaction.

How do you handle a failed hire? What happens next? In the process, you have just wasted a great deal of time and money. There is a higher probability of this happening than you might think. The stories of wrong hires have been told to all of us, right?

You are only as good as your network

To conclude, I would like to mention. White label contracts are won by knowing the right people. The work is also self-evident. Deals can be made or broken based on who you know.

The likelihood of getting a white labelling contract depends largely on who you know.

At the 11th hour of negotiations, a “friend” was hired by the person in charge, and I lost a couple of deals as a result. There was an agreement to work with us with the client (including a member of the board). As fate would have it, my contact called me within a day to inform me that the decision maker switched to someone else at the last minute! Coincidences don’t exist.

Changing old school tactics won’t work – it’s ridiculous. It is possible to make a difference with your connections decades ago, as well as today and the future.

What’s in Scope and What’s out of Scope?

I place a lot of importance on expectations. It is more likely that you will have better outcomes in your business relationships when you have clear expectations, and both parties will be less likely to be disappointed. PPC white label services are no different.

You should understand from day one how you expect a white label provider to manage your PPC campaigns.

 Do you have any specific expectations for them? Are there any assumptions you shouldn’t make? How do you balance your responsibilities against theirs in this relationship?

It is much easier to manage the relationship if everyone understands their responsibilities from the beginning. It is easier for your white label operator to deliver the results you require when he or she knows exactly what they are responsible for. As a result, brilliant outcomes will be produced for clients.

Defining the scope of a white label agreement can be tricky since neither party wants to make assumptions. In the long run, assumptions lead to grey areas, which lead to tensions. All of these valuable relationships are adversely affected by tension or resentment, both of which reduce your clients’ outcomes.

A white label PPC relationship typically includes many items that are in and out of scope. In general, you can expect these rules to be followed by every agency, but they will vary a little bit.

 Out of Scope

  • Marketing Strategy. 

Unlike your client’s own marketing department, your white label partner does not take care of coming up with the offers that your client is introducing to the market, or ensuring that a precise follow-up procedure is in place after the client’s offers are exposed. It is your or your client’s responsibility to take care of these items, depending on your relationship.

  • The Sale. 

You should always bear in mind that the agency you are working with is in charge of lead generation along with qualified traffic, but they are not responsible for the sale itself. In order to make the sale, you need to take into account the quality of the deal your client has, the follow-up processes, the sales processes, and everything that goes on in between the moment that traffic hits the website and the moment that they become a customer.

  • Business Development.

 In addition, they are not your sales representative. In the end, it is your responsibility to close the sale, even if your white label agency helps with pre-sale support material, case studies, and results.

  • Manage and retain clients.

The agency owner or account manager is also responsible for onboarding the client and keeping them satisfied after the sale has been made. A critical aspect of client retention is removing any doubt about the decision your customers are about to make during onboarding. Your white label partner should not handle this for you.

  • Website Changes.

 A white label PPC service usually does not include website design or improvement. A white label provider is a third party, so tinkering with a client’s website comes with too much risk. The client’s website will not be directly altered as a result of the PPC campaigns, which will typically be running through standalone landing pages.

 In Scope

Here are a few highlights of the main areas of a white label PPC agreement:

  • Initial campaign creation – adding keywords, setting up ads, bidding, etc.
  • Campaign management and optimization of variable components.
  • Analyzing campaign results and providing white label reports.
  • A campaign, offer, website, or landing page that could be improved for better conversions or advice and feedback.
  • In order to brief the client about the campaign, he or she will speak directly with you as the agency owner.

What are White Label Costs and Margins?

Making money is obviously essential to the success of your agency. Is that correct?

A common question we are asked is, “Can I make money using a white label service provider? ”

You need to ask yourself this question because if you don’t get it right, what’s the point of everything else? As a business owner, you’re ultimately in it to make some money and to provide your family with a satisfying lifestyle.

Here’s how it works. The first thing you need to do is set realistic prices for your clients. Your client and yourself will both be harmed if you heavily discount your services. In the absence of sufficient charges for the results you deliver, you will only be able to underserve your clients. We are providing a poor man’s version of the service they expect.

Therefore, you need to charge your clients the right price for white label services in order to be profitable. It would be good if you were able to charge a fair price to your clients, yet still deliver a high-quality service. It is always a good idea to make sure that you charge a reasonable amount for the services that you offer to your clients. This will allow you to maintain a 50% or even higher margin on the services you provide to your clients in the long run. It is possible, for instance, to charge and your white label partner $500 or less per month if you charge $1000 per month for PPC management.

It is important to note that every white label agency approaches pricing differently. The agency should be able to make good money if the pricing is reasonable. Our prices have been field tested time and time again, and we know that we leave a margin that allows them to make a good profit.

The agency we partner with makes an 80% margin on their work. That’s a huge profit! Unless you package and position yourself correctly, it is the exception.

 White labelling can be profitable

Having enough margin is crucial for profitability with white label services.

When you are dealing with small clients with tiny budgets, for instance, it can be difficult. We find them hard as a white label service, and the agency often finds them hard as well. Regardless of whether you charge $500, $5,000 or $50,000, you have to invest in tools, processes, and communication. Costs remain at a base level.

It’s when you get down to clients that spend less than $1,000 per month on ad campaigns and charge you less than $500 per month in fees that margins get squeezed. White label providers and agencies will both experience margin and profitability issues at this point.

Small businesses with limited budgets tend to terminate their advertising contracts more frequently, as they either go out of business or cannot afford the ads any longer. In this case, the risks are much higher.

Before sending quotes to prospective clients, find a white label agency that can provide you with that margin and understand their pricing model.

If you compare white label PPC services to the headaches and training costs of hiring and training in-house, you should be able to get a good return on investment.

White Label PPC Pricing Models

The following section of the article will discuss a few of the basic methods by which white label PPC management services can be priced. Although it won’t be a complete overview since there are dozens of ways to approach it, it will give you a good idea of what to expect. It is important to remember that the price you pay your white label agency will directly affect the price you pay your company.

 Fixed Fee

A fixed fee may be charged by white label agencies. If you spend up to $5,000 a month on advertising, you would be charged $1,000 a month.

It’s simple, easy to understand for the client, and the agency and client don’t have any conflict of interest when it comes to white label PPC pricing.

 Spending on advertising as a percentage

You will be charged based on how much you spend on advertising. White label agencies usually charge 20% of the client’s advertising spend.

You earn more when the client spends more, because this approach scales with the client and grows with the spend. It aligns quite nicely with an outcome-based relationship since clients will only increase ad spend if you’ve helped them succeed. Fixed fees also require renegotiated fees, which you avoid with a flexible fee.

As this pricing model allows you to bill your clients in advance and collect their payments in advance, we recommend going with budgeted ad spend and not actual ad spend. 

Rather than being held to a specific number, PPC managers can optimize campaigns based on the metrics they are presented with in advance. In the event that the opportunity arises, it may even save the client money on advertising.

 Hybrid Pricing Models

It is not uncommon for agencies to use a hybrid pricing model, which combines both a fixed fee and a percentage of expenditures for advertising. Fixed fees grow along with ad percentages.

Providing pay-per-click management along with other services is another version of a hybrid model. An SEO package worth $1,000 a month might be bundled with PPC offerings worth $1,500 a month, for a bundle deal worth $2,000 for both. Clients may perceive this as a great deal of value.

The perfect pricing model does not exist. What is right for you depends on what you are comfortable with and what your business model is. Sell something you are comfortable selling, and what your clients need.

 The Pricing Model to Avoid

In addition to the pay-per-lead model, I didn’t go over the cost-per-lead model. It brings conflict to the pricing process every time I use this approach. You might be arguing with the client over whether your promise was kept when you send 50 leads in a month, but none of those lead convert. A confrontational relationship is bound to result in mistrust, distrust, and inevitably challenges.

Google Ads (Formerly Google AdWords)

In fact, we are the most popular white label Google Ads management service in the industry for a good reason. The most popular advertising network in the world today is without a doubt Google Ads. Market leader Google had an 85.55 percent share of the global search market as of December 2021, while Bing had over 7 percent. The market share of Yahoo was 2.85 percent. It is imperative that PPC advertisers consider Google since it controls such a large percentage of the market.

Advertising (Formerly Microsoft Bing Ads) along with MSN, Yahoo, and AOL

In addition to Google campaigns, we offer white label Bing Ads programs. It should not be underestimated how beneficial Microsoft Advertising (formerly Bing Ads) can be for your clients, as it provides them with access to the following:

  • Solid ROI and lower CPCs
  • Google may not find a higher-value audience
  • Search engines powered by Bing such as Bing, MSN, Yahoo, AOL, and others

Google Business Profile (GBP) Formerly Google My Business (GMB) Advertising (Formerly Google Places)

We offer White Label PPC services for local businesses and they are probably our second most popular program. Nowadays, agencies have access to a staggering number of local clients. Campaigns like these are used exclusively to bring in local customers to local businesses. When we manage your client’s local PPC campaigns, we offer them the following benefits:

  • It’s easy and quick to create online ads with us.
  • Only when someone clicks on their ad does the client pay. (PPC)
  • Improve the Google Maps listing or website of your client in order to attract more customers.
  • Ensure that your customers can reach you through desktop computers and mobile devices (such as smartphones and tablets

Facebook Ads

We offer a variety of white label Facebook ad programs in the social media category, which are the most popular. Search advertising differs significantly from Facebook social media advertising. Google Adwords and Facebook Ads differ greatly in terms of search intent. A searcher on Google, Bing, or Yahoo is looking for something specific, whereas a Facebook user is shown advertisements based on her interests. A pull marketing strategy is employed by search engines, while a push marketing strategy is employed by Facebook.

In spite of the complexity of targeting, the Facebook platform can deliver results that are unmatched by search engines. As a result of this complexity, all our white label Facebook ads management is done by highly trained staff members. The majority of search marketing campaigns should also be paired with Facebook remarketing campaigns, regardless of the situation.

Facebook offers several types of ads:

  • Image Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Canvas Ads
  • Lead Generation Ads
  • Offer Ads
  • Event Response Ads

You should advise your clients to include graphic and video ad creatives in their PPC budgets as an additional cost in Social Media campaigns.

 YouTube Ads

Our white label YouTube advertising programs are second only to Facebook in terms of popularity for video marketing. You can decide who sees your client’s video ads by promoting their businesses on YouTube. Smaller advertisers can also use YouTube because there are no budget minimums. Your clients benefit from our white label PPC management of YouTube campaigns in the following ways:Your clients benefit from our white label PPC management of YouTube campaigns in the following ways:

  • Identify the right customers and reach them.
  • Increase customer acquisition.

Again, there are a variety of ad types:

  • The TrueView Ads program. Video ads on YouTube are known as TrueView ads.
  • The preroll ad. Advertisements that play in-stream before, mid-roll, or after the video are non-skippable.


 Instagram Advertising

Facebook advertisers can benefit from our white label Instagram advertising management service. The Instagram advertising platform allows you to promote sponsored content on the platform by paying (PPC) for it. In addition to generating new leads, Instagram advertising can also be utilized to move existing leads down the MQL funnel (with the goal of converting them). In this situation, Instagram is usually used as a secondary campaign rather than one that is primarily utilized.

Text ads are not appropriate for Instagram, since it is a visual platform. In order to reach your client’s audience with Instagram ads, you will need an image, a set of images, or a video (which can include text). It is again imperative that your client establish a budget for graphic and video advertising on Instagram.

Using Instagram as a marketing tool is effective! The third-placed social media platform for marketing is Instagram, behind only Facebook, according to Social Media Examiner. 85% of Instagrammers say that a post inspires them to take action, and 60% discover new products on the platform.

Instagram offers several types of ads, just like Facebook:

  • Ads with photos. As Instagram is primarily a photo-sharing platform, these ads are by far the most common.
  • Sponsored Ads.
  • Mapped – Guided ads.
  • Story ads.
  • Video Ads.
  • IGTV ads.
  • Carousel ads.

LinkedIn Ads

Especially for Account-Based Marketing campaigns, our white label PPC campaigns for LinkedIn are highly effective. PPC Advertising on this platform is powerful. This is a fantastic way to reach highly targeted B2B audiences with your client’s message. Advertise on LinkedIn’s most prominent pages and offer your clients the chance to reach millions of users.

Specifically, we offer white label LinkedIn management that offers the following benefits:

  • An enormous audience is at your disposal.
  • Make sure you target the right audience.
  • Directly communicate with the target audience of your client.Directly communicate with the target audience of your client.
  • You can use ABM to support your campaigns.

On LinkedIn, there are a variety of ad types to choose from.

  • Content sponsored by LinkedIn. The LinkedIn platform feels and looks native when it comes to sponsored content ads.
  • Text ads.
  • LinkedIn Sponsored InMail.
  • Programmatic display ads.
  • LinkedIn dynamic ads.

Twitter Ads

In addition to being extremely popular, our white label Twitter ad management services are also extremely effective!  Whether you are a small business or a large corporation, this is a fantastic network for you. Promoted tweets give your clients the opportunity to reach millions of customers. This PPC network is ideal for clients who want to build a community of high-value followers. Besides offering your clients a variety of targeting options, Twitter also provides real-time monitoring of ads. It is nearly impossible to block out tweets with ad blockers, just like with Facebook. For Twitter campaigns, we offer white label PPC services with the following benefits:

  • Pay-per-click (PPC) is the method in which clients pay for performance
  • Facebook does not support keyword targeting
  • Targeting your tweets to engagers
  • Tailored Audiences
  • Social media with the lowest CPC

How to Build Trust With a New PPC Client

Onboarding should be conducted with confidence, authority, and clarity.

Your client should know what is coming next by setting expectations at all times. Keeping your expectations realistic and honest is important. When setting them up and onboarding them, tell them it will take them 10 days. Don’t overpromise and under deliver.

The onboarding period is a time during which your client will be waiting for something, so be sure to communicate effectively. When can they see something after they’ve handed over their money to you? A quick response will be appreciated.

During the onboarding process, don’t go into radio silence. Despite the fact that everything may be going well for you, your client may not know about it. The internal processes you use need to be explained to them.

Likewise, you will have to go through an onboarding process with your white label PPC partner. You can build a buffer into your client’s timeline if you understand the process in detail.

How to Choose a White Label Partner

The following are the most important factors to consider when choosing a white label PPC partner:

  1. Your clients’ industry is one in which they have experience getting results. For example, if they have experience with clients primarily selling e-commerce with $50,000 monthly budgets and your client sells coaching services with a $2,000 monthly budget, they aren’t a good match. You should find a white label service provider who has experience serving clients with your type of business and size.
  2. Make sure they have a good reputation. Partner badges are available from Google in two forms. Google Partner badges have a blue band on the left-hand side, and they represent regular lower-level partners:

A red stripe on a Google Premier Partner badge indicates a level of expertise that Google considers higher:

It’s usually best to find an agency with the Premier Google badge if you’re looking for an agency to run your client’s PPC campaigns. Then rule them out if they do not have either.

  1. Communication is important. Do you expect that your white label provider will be able to meet your client’s expectations in terms of communication style? Ensure your white label team has access to you daily, for example, if you communicate with your client daily.
  2. Make sure responsiveness criteria are set. Various factors should be considered, such as how long it takes to send an email, the time it takes to implement a campaign change request or the time it takes to update a budget. You will inevitably set expectations and targets with the client – but make sure those targets are realistic and that your partner can meet them. It’s an outsourced partnership, not a full-time staffing arrangement, so nobody can be on call 24 hours a day.
  3. It is important to consider working hours and location when choosing a job. It makes sense to have a white label business that has similar office hours and works in the same time zone as your agency. Getting things wrong in translation can also be avoided by working with a provider who speaks your language.
  4. It is important to understand their pricing model. Does their billing cycle and pricing model match yours? Does their set up fit seamlessly into yours? In addition to being profitable, will you be able to provide the level of service your clients deserve?
  5. Determine what tools you need from them. Depending on the white label solution, you may be able to provide all the tools you need to deliver outcomes to your clients. PPC management software, call tracking software, and reporting platforms are examples of important tools. Would these tools be in place already? Would they be capable of delivering on the outcomes you have agreed upon if they didn’t?
  6. Make sure your culture fits. Is the white label agency’s staff pleasant to talk to? Does it seem like they care about you? Is there a sense of responsiveness? Take a moment to imagine what it will be like to work with this outsourced provider over time. What will they value six, twelve, or 18 months from now if they don’t value your relationship now?
Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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