31 Impressive Content Marketing Examples You Can Use Today

Table of Contents

It is content that attracts, retains, and converts visitors into customers in a content marketing strategy. Its effectiveness is known to the majority of its users.

It can be challenging to do content marketing.

If you run content marketing campaigns every day, it can be difficult to keep momentum and come up with new ideas.

Content marketing examples for B2C and B2B can be found in a variety of forms, including blogging, social media, video, and visuals.

Here are some inspiring marketing examples from businesses that can inspire you to generate leads and sales.

Let’s start by talking about what is content marketing is before we get into our list of 31 content marketing examples.

The Content Marketing Process: What Is It?

It is important to create and curate content to attract and nurture new prospects as part of a successful content marketing strategy.

It is all the messages you craft that have the purpose of attracting, educating, informing, persuading, and inspiring your prospects on their journey toward becoming customers.

While content marketing does not generate immediate sales, it aims to gain brand recognition as well as generate leads.

In It is not uncommon for companies to launch webinars (more and more businesses are starting webinars) and social media channels in addition to blogs, newsletters, e-books, forums/discussion boards, videos, and more.

You can spread the word about your product or service through content marketing by creating high-quality materials, attracting prospects, and turning them into engaged followers.

Marketing your business with content is referred to as content marketing. A lot goes into it, even though it seems simple.

The content comes first. The content in this category includes blog posts, articles, podcasts, and videos. Writing, speaking, or visual representations are all examples of information.

In other words, how does marketing work? Markets have always followed the same fundamentals since they emerged. Telling your target audience about your products and services will help your business become successful. Creating content is part of content marketing.

The world has changed since then in one way. It’s different from other types of marketing and sales in that content marketing draws people to you. Content marketing is part of inbound marketing because it attracts customers.

Marketing content involves creating, curating, sharing, and distributing quality material. This article will explain why quality content should be relevant, accurate, search engine optimized, and meet the audience’s needs.

This content helps marketers:

The following are additional benefits of content marketing:

  •  In addition to taking advantage of search engines, social media, emails, and article-                sharing sites, you can engage and educate visitors about your business by making use          of search engines, social media, emails, and article-sharing sites.
  • Content marketing is not just about driving traffic, but attracting the right traffic, and            attracting qualified prospects (customers who are more likely to become customers).
  • You can convert those readers into customers, fans, or advocates by driving them to               your opt-in page (don’t ask them to do it anywhere else) by writing articles that drive             traffic to your opt-in page.

Content marketing, like any other kind of online marketing, begins with understanding your audience. Knowing who you’re trying to reach makes it easier to decide what kind of content you’ll create, what publishing platform you’ll use, and how you’ll measure your content marketing ROI. This guide’s earlier part covers these topics in more detail. Creating and sharing content is the first step after knowing your audience. Creating a blog is often a good place to start with content marketing.

Generally, consumers research their purchases on their own these days. You can reach your target audience by using content marketing. Lead generation and sales are driven by content that reaches your audience, educates them, and develops your business.

It is impossible to predict what will happen in content marketing. Creating interactive content, such as polls and quizzes, is one of the latest trends in content production.

As a form of inbound marketing, content marketing can be viewed as a type of content marketing. Content marketing is a form of inbound marketing and a type of content marketing. Rather than converting customers or subscribers into subscribers or buyers, it uses content to engage them. By doing so, you can begin building a relationship with them and, in the long run, grow your business by turning them into advocates and fans.

Through simple steps, examples, and examples, this guide explains how to create and execute a content marketing plan that helps your business grow and succeed.

Here are the steps for easy reference:

Plan your goals and your mission

A content marketing mission statement is a good place to begin your content strategy plan. To keep your content marketing strategy on track, use this statement to focus on the important aspects of creating your content.

Content marketing mission statements include the following points:

  • The audiences you are targeting
  • Reaching them with content
  • Benefits they will receive

Goals typically include:

  • Content marketing strategies that increase revenue
  • You will be able to meet your revenue goals by getting more sales and higher-quality            leads.
  • Your other goals will be easier to achieve if you can increase your site traffic.
  • Making your business perceived as a thought leader, gaining influence and authority.
  • Traffic increases as a result of SEO success.
  • Increasing the effectiveness of your content will reduce your marketing costs.
  • Traffic and authority can both be increased through social media engagement.

It’s time to move forward once you’ve identified your goals.

Establish Your KPIs

Goals should be specific and measurable if you want to achieve them. To measure what is content writing examples, and content writing samples you need to establish key performance indicators (KPIs).

You can check off milestones as you achieve your KPIs to know when you have achieved your goals. In addition to measuring revenue, sales, traffic, SEO, traffic, digital marketing examples, advertising campaign example, marketing and sales example , marketing strategy example, social media campaigns example, written campaign examples and social media metrics, they’ll also address how you plan to achieve those goals.

There are typically specific numbers associated with these. Consider, for instance, the following:

  • Meet a monthly, quarterly, or annual revenue target.
  • Make sure you are getting more high-quality leads by increasing signups for your lead         magnet
  • Increase the number of new subscribers to your email list
  • Engage your visitors with your onsite content and see your site traffic increase
  • Your key pages should be ranked higher in search results to help boost traffic
  • Get your pillar content mentioned, shared, and commented on
  • Attend key events in the industry as an invited participant

The cost of acquiring leads and making sales should also be kept in mind as you track your marketing post strategy examples expenditures.

In our guide to content marketing ROI, you can learn more about KPIs for your content marketing strategy.

Know Your Audience

It is essential to know your audience so you can create the right content for them if you want to create a successful content marketing strategy. You need to take three actions.

Collect Demographic Data

Gathering demographic information about your visitors, subscribers, and followers is the first step.

Analytics on your audience’s web traffic, social media activity, and email subscribers will provide you with the following data:

  • Age
  • Gender
  • Education
  • Income

The key interests of each person will also be revealed to you. Click Audience » Interests » Overview to find this information in Google Analytics. Your web visitors will be grouped into market segments.

Social media sites also provide similar data. It’s possible to research your fans’ demographics through Facebook Page Insights, for instance.

The demographics of your followers can also be determined using Twitter analytics.

Find out what customers think

Improve your understanding of your target audience by getting feedback from your existing customers. The following will become clearer to you as a result:

  • Is the content you are currently producing meeting their expectations?
  • Their most urgent needs
  • Addressing their concerns through content

The following are some ways in which customer feedback can benefit you:

  • Provide readers or subscribers with what they need
  • Identify the most likely locations of your customers
  • Let’s talk about buyer personas next

Identify the situation you are in now

Businesses already have access to a great deal of content. You should include everything, including your blog, podcasts, videos, and social media.

You must determine if the content assists you in reaching your goals.

Performing a content audit is the key to achieving this. In other words:

  • The content log should include all blog posts, guest posts, etc.
  • Analyzing their effectiveness or usefulness
  • Gap identification

In addition to comparing your content with that of your competitors, you should also consider how any new content will fit into the market.

This can work well for your content marketing meaning only if you look at one example.

How to Log Your Content

If The Screaming Frog is an excellent start for logging all your blog or site content. It crawls URLs and does the following:

  • URLs are listed below
  • Descriptions and titles of web pages should be analyzed
  • Duplicate page detection
  • Sitemaps should be created.

There is a limit of 500 URLs crawled by the free version. A comprehensive guide to Screaming Frog is available at SEER Interactive. It also allows you to analyze your competitors’ content as a bonus.

See How Your Content is Working

Now it’s time to determine whether the content is useful. Metrics such as these will be important to you:

  • How many inbound links there are to the content
  • The rank of keywords associated with that content in search engines
  • A large number of people share the content

Other SEMRush tools, like the site audit and position tracking tools, can also help you gather some of this information.

Here’s what you’ll learn:

  • You don’t need to change these pieces of content because they are so effective
  • To achieve your goals, which ones need to be improved or updated
  • Replacement or removal of which ones is necessary

Gaps in content identification

Last but not least, identify areas where you can exploit gaps. The following are possible examples:

  • Your content does not target specific keywords related to your niche
  • Your target audience has questions you aren’t answering
  • There is some content that is ranking well, but could use some improvement, such as            targeting Google’s answer boxes. An answer to a particular question appears above                search results in these boxes.

Decide which content channels to use

After you work your way through this process, you’ll gain a better understanding of where your audience hangs out online, and where you already have a successful online presence. Do not try to do everything at once, but concentrate on what’s working and expand from there.

However, you’ll need to review your web analytics again to be sure. You can see the main social networks where your content is shared in Google Analytics by going to Acquisition » Social » Overview. We see that YouTube is the site where most of the social activity takes place in our screenshot.

Content Types to Consider

In the next step, you’ll need to create a variety of content types. Some types of content marketing are included in every content marketing strategy.

In order to begin a successful content marketing ad campaign example, it is important to create a core of content on your own site (home base) that is then shared on other sites (outposts).

In content marketing content should be complete with blog posts, and still deliver strong results. It is ideal to include a variety of article types in your blog posts, and they should be actionable, valuable, and shareable.

You shouldn’t just analyze your own website statistics to create a successful content marketing strategy. For inspiration, you can also review other successful content out there. This data also includes information on the most popular domains and top pieces of content related to this topic.

Other Content Types

Could you please tell me what other content you should include in your content strategy plan? Using video as a marketing tool should be an integral part of any campaign because it engages visitors, improves lead generation, and reduces bounce rates.

The more visual content you include, the more engaged your audience will be.

For social sharing, consider using tools like Piktochart and Canva to create infographics, as Grammarly does.

In addition to webinars, ebooks, checklists, and worksheets, there are other types of content that can be used to improve lead generation.

Considering that more than 40% of Americans now listen to podcasts, podcasting is also a viable content delivery method. The following podcasts will inspire you with marketing ideas.

In order to create that content, you need to determine what you need.

Resources should be identified and allocated

After you’ve decided what kind of content you’re planning for, who it’s for, and where it’s being shared, you’ll need to make sure you have everything you need to execute your content marketing strategy. In order to do that, you must answer questions such as:

  • Content production and maintenance are the responsibility of who?
  • In order to create the content, what tools, physical resources, or digital resources do you need?
  • Do you plan to schedule content as part of your publishing workflow?

You’ll have to decide whether to produce content in-house or farm it out, based on your company’s size and content team.

As an example, consider the following:

  • Content and content strategy are approved by the CEO or chief marketing officer.
  • As part of the content team, your content marketing manager is responsible for executing your content marketing strategy.
  • Depending on their expertise, individuals will create content.

Are you in need of any tools or resources?

Choosing how to create content is the first step. The next step is deciding how to execute the plan. It is possible to choose from a variety of content producers:

  • Create content in-house
  • Graphic designers, podcasters, or video creators
  • The freelancing community

Podcasting equipment and video creation software, as well as hosting on services such as YouTube, Vimeo, Spreaker, and Blubrry, will also be necessary.

Process for creating content

The next step is to determine how you will produce your content. For example, you might need to include these items in a blog post:

  • Get approval on your outline
  • Post your article
  • Images should be created to accompany the text
  • Editors should review the post
  • Change anything you want
  • The uploading process
  • Make it public

Before starting to research and create content, you have one more step to take: create your content calendar, so you know when and what to publish. In the next step, we’ll take a closer look at it.

A content calendar should be created

As The publishing schedule for each platform you selected should be included in your content strategy.

Content marketing mistakes are often the result of poor planning, so a content calendar is key. This can be accomplished in several ways.

The due dates of each piece of content can be added to Google Calendar, for example. Especially if you don’t publish very much content, that works well.

While that’s certainly the simplest option, if you’re publishing a lot of content, or managing a content team and an established workflow, you’ll likely need some additional features.

Identifying the topics your audience will respond to is one way to determine what content to include in the calendar.

Get Answers to Your Customers’ Questions

Content should be tailored to your audience’s interests. Answer the Public allows you to look up questions that people have actually searched for on Google by typing a topic into the search box.

Add a title to your calendar, decide on the type of content you want to produce, such as a blog post, and pick a question that seems relevant to your audience. Follow the same procedure until you have planned out all the content that will appear over the next few months.

Create Content

Before you create a piece of content, there is a lot of preparation in your content marketing strategy. The time has come to do just that. Now is the time to take action. Here’s an example of how to write a blog post, but these tips can be applied to almost any type of content.

After conducting the research, you will have a good idea of what type of blog post to write. The readership of our site enjoys list posts and how-tos, for instance.

You can now begin working on your content calendar title.

Research Your Content

Getting started with your writing requires finding out:

  • Existing solutions
  • Adding value to your audience with new content

Try doing a Google search on your topic, looking at top articles, and seeing how you can improve them. The skyscraper technique is what you’re talking about here.

It is also possible to conduct original research, so consider this option if you collect the right information.

Improve your search engine optimization by identifying the key terms to use. In our keyword research 101 guides, we explain this process in detail.

Create the Content

Create your content and start writing. You will now need to consider how you can write content that reflects your brand’s personality.

It’s up to you whether you want to be super-professional, very casual, or somewhere in the middle. As you show your expertise, you’ll be careful not to patronize your audience. Keep SEO ranking factors in mind when optimizing your content with Sprout Social’s advice. If you need inspiration for content marketing, check out these examples.

Distribute and Market

In addition to content creation, distribution and marketing are key components of your content strategy. This is because unless these items are dealt with correctly, you will not get the results you want. You may experience the following, for example:

  • Using a tool like Missinglettr, create a drip campaign for sharing your content directly to        social media.
  • Subscribers can be reached through email marketing.
  • Your content should be shared with any influencers mentioned in it.

Measure Results

In the end, your content marketing strategy must be assessed for its effectiveness. This can be done by going back to your original KPIs, and seeing how they have changed or if you are hitting them or not.

If you want to know how well your content is performing, check your Google Analytics account as described above.

In addition to Google Alerts and Mention, you can use them to track the success of your content marketing efforts. Your awareness and engagement KPIs can be met by both of these, helping you measure how often your content is mentioned and shared.

The search rank of your content can be assessed using tools like SEMRush. The analytics in your email marketing software will enable you to track email signups.

By You’ll be able to tweak your content marketing strategy regularly by monitoring its progress.

It’s that simple! Your content marketing strategy has now been created from scratch.

31 Content Marketing Examples

Find the content marketing examples you are most interested in by using the following table of contents.

  • An example of a blog
  • Taking advantage of social media in marketing
  • Examples of proven content marketing
  • Here are some examples of visual content marketing
  • The best examples of video marketing
  • An example of an ebook or resource
  • Various examples of content marketing

Blogging Examples

Blogging is the most common type of content marketing, according to most people.

You can also use blogging to enhance your social media presence and fuel your search engine optimization efforts by providing visitors with helpful information

By providing advice and reliable information that consumers can use, blogs help build loyalty and trust by establishing authority on the topics you discuss.

In terms of your industry and products, blogs can slowly nurture your audience and demonstrate your expertise.

Expertise, authoritativeness, and trustworthiness are integral parts of improving content.

In spite of the fact that E-A-T isn’t a ranking factor, Google shares that it is integral to how the company analyzes the content and recognizes it.

It is essential that your content and website content examples contain accurate, informative, and helpful information.

Search engine optimization is the next step in creating great content. For SEO, you should write blogs that respond to consumer questions in your industry.

The addition of keywords throughout your well-researched unique content and captivating headings and subheadings can also help to increase the visibility of your site.

In addition, ensure you meet the length requirements to rank on search engine results pages (SERPs) by looking at blogs that are comparable to the topic you’re discussing.


In addition to content, images can also greatly improve your visibility, and we’ll discuss them in more detail later. Let’s talk about brand awareness now.

Since the beginning of blogging, the strategies for optimizing it and best practices for engaging readers have undergone quite a transformation.

Despite the fact that the focus has shifted to content as a whole, Google Trends shows that content marketing and blogging merge at some point.

A simple keyword search doesn’t suffice.

Quality should take precedence over quantity when it comes to blogs. Your brand’s visibility won’t be improved by producing blogs just for the sake of producing them.

Search engines continue to improve their ability to evaluate content, just as blogs have. Moreover, no one has time to read long, never-ending content, where it’s difficult to identify key points.

Some companies get it right in these examples.

  1. Guides and tutorials

There is perhaps no easier way to create blog posts than to create tutorials and How-to guides. Because you know what you’re selling, answering these questions is easy.

You must simplify the steps as much as possible when creating a how-to guide. Keep in mind that this is a tutorial; do not assume your readers are familiar with the topic.

Think about what tutorials you might be able to create based on your recent work.

Industry news updates

Like you, I follow a daily routine. Online news can provide you with the latest trends in your industry. Considering your morning routine, you may be able to write about it.

Make your blog a place to talk about recent events in your field. In case you believe they are relevant, you may include links to news articles.

In addition to your thoughts, criticisms, etc., you should add your “flavor”. Creating a blog post will take only a few minutes! 

  1. Current Events

I would like to add that this is even more generic than the previous point. What are some of your favorite books? Can you think of anything that stands out to you? When you talk with friends, what do you plan to discuss? Your writing should describe THAT!

It seems there is always something going on in the world of news, from the latest Marvel movie to the latest Russian machinations.Writing about current events is brilliant because people are already interested in finding out more about these topics. It’s possible for you to become the next viral sensation with your opinion post about current events!

Your product or service would be even more effective if it was tied to current events.

  1. Controversial Subjects

If you write this kind of post, you’ll have a lot of fun, but you should be wise when you do so. There is always some controversy in the news – just look at the local news, they are always reporting on something!

Your goal should be to identify the controversy that interests you and to figure out how to contribute to the discussion. Ensure that the keywords around the controversy are used as well. We’ll take a look at some basic concepts such as Macs versus PCs, MailChimp versus AWebers, and Gun Control, to name a few.

It’s important to choose your words carefully when it comes to controversies since they are highly emotional

Social Media Product Marketing Examples

As According to our guide to social media and SEO, social shares can influence search rankings, thereby helping lead generation.


So Social media content has become an important part of many companies’ strategies to wow their audiences.

The visibility of content can be improved through social networks, as we mentioned earlier. The reason for this is that it is an essential element of content marketing. Social media is one of the ranking factors for Bing, so if you happen to be targeting searches from Bing, you should be aware of that.

Sharing is also easier when you use some of the techniques you use when creating great content. The headline and images you use on social media are just as important as those on your blog, for example.

You remember the keywords we discussed earlier, right? On social networks, you can selectively use them as hashtags. The more people know about your content, the easier it will be to find it.

  1. Zoom – Virtual Background Competition

They did a good job of promoting their product via a competition.

A Zoom meeting or conference call can be held from anywhere in the world. Numerous companies already used it for business calls, but the use of home-based work increased as the Coronavirus epidemic spread.

This was their goal at this point, to promote the brand advertising using different brand advertising examples and encourage as many people as possible to take advantage of the free trial. The Virtual Background competition achieves both of these goals.

The Zoom virtual background feature allows users to share pictures and videos. Several branded items will be awarded as prizes every month as part of this recurring competition.

With no fee to participate, it’s a great way of attracting new users to their platform. In order to enter the competition, people should simply register for a free trial.

Run a competition or giveaway that encourages free trials to pursue a similar strategy


By creating a solution that helps people and at the same time wins them new customers, they turned a bad situation around.

Since the start of the year, there have been a lot of social media marketing online business examples regarding the Coronavirus crisis.

As yet another example of how companies are utilizing social media marketing tactics to deal with the crisis, this is yet another example.

A popular show was used by HBO in this example to get people to sign up for a free trial. To prevent the spread of the virus, people stay indoors, which gives them more time for binge-watching

As people have the time and desire to try new streaming services, the timing of this promotion is perfect. This is one lucrative offer, especially when you get to see an entertaining, star-studded show as well.

People get accustomed to using a particular service after completing free trials, which often leads to conversions.

 Allow your social media followers to try your product or service for free if you have something you can offer them. Using paid promotions and hashtags to encourage free trials will help you reach people beyond your followers

  1. Dove #ShowUs Campaign

Focusing on a cause that resonated with their audience was what they did right

Through their social media campaign examples, Dove has consistently promoted social causes.

 It focuses on empowering women, including people of color, celebrating diversity, and breaking down beauty stereotypes. Dove’s marketing campaigns are primarily targeted at women since they are their main target market.

During their latest campaign, Dove displayed photos of women representing a variety of age groups and backgrounds and highlighted their unique qualities. No matter their differences or who they are, we should accept and love everyone.

When people see people who are different from them, this campaign aims to promote more acceptance of diversity and more inclusiveness.

Women from around the world shared pictures of how they are different in this campaign, sparking a conversation. There are over 5,000 pictures in the brand’s library, and the number is growing.

Additionally, user-generated sample content for the brand was also a big part of the campaign.

  1. Daniel Wellington #WheresWellington Campaign

Gamification Drives Engagement – What They Did Right

A brand like Daniel Wellington has mastered the art of leveraging user-generated content for social media. Daniel Wellington often reposts pictures of its customers wearing its watches and encourages them to post more.

In recent weeks, they encouraged people to guess where beautiful photos were taken by posting pictures taken at beautiful locations.

Their efforts are still focused on reposting pictures taken by customers, as they did before. The game is made into a fun guessing game, adding an element of gamification.

People commented on these pictures with their answers, making their posts more engaging than they normally were.

Here are a few examples of content marketing that has worked

Our next example is a non-social media content marketing strategy.

9) Apple’s Shot on an iPhone 


Using Apple’s macro feature, users are encouraged to share their very best shots with the Shot on an iPhone campaign.

Photographers used their iPhones to capture ordinary objects in extraordinary ways. Instagram users were encouraged to use the hashtags #shotonaniPhone and #iPhonemacrochallenge to post their iPhone photography to the company’s social media channels. 

The online submissions were judged by ten professional photographers and Apple employees.

Simple yet powerful, the campaign managed to capture the attention of the public. More than 60,000 posts on Instagram alone were generated as a result of users experimenting with their new iPhones.

You can engage your customers through UGC campaigns when you have a new sample advertisement of a  product release by encouraging them to share their experiences.


Providing your audience with the content they want is another important aspect of content marketing.

There is nothing mysterious about the success of AARP Magazine, despite its awards for design, photography, and content.

Using their readers’ email, letters, and social media communication, they decide what topics will resonate with them.

There are 22 million households that receive this magazine, which is America’s largest consumer magazine. A full half of the magazine’s 37 million readers read at least three issues in the past four months.

Visual Content Marketing Examples

A social media platform is nothing without images. A social media platform gives you easy access to your audience and offers an engaging way for potential leads to get in touch with you.

Now let’s look at some visual content marketing strategies that have been shown to work.

11) Zomato

Mobile apps for finding restaurants are available in 24 countries through Zomato.

A humor-based marketing strategy is used by the company. This recent example of spoofing an Oscar-nominated film illustrates how it creates and shares images that reference popular culture.


Their simplicity, creativity, and entertainment prove that minimalism can work.

The app has been downloaded hundreds of thousands of times, and the company has 1.4 million followers on Twitter and 1.9 million on Facebook.

  1. Shutterstock

Image-maker Shutterstock has developed a creative trends report that anyone can access: it’s in the business of images.

Providing reliable data becomes a widely shared resource when people love it and want to use it.

Among the best Content Marketing Institute’s findings, the infographic attracted over 6 billion site visits last year, and thousands of social shares.

As well as images, Shutterstock offers video and music, allowing users to interact with the resource. More than 10,000 people have shared it so far.


You can totally rock content examples in marketing even if you’re an iconic brand.

Through excellent photography which conveys the quality and timelessness of its brand, Rolex proves its quality and timelessness.

Fans of Rolex love it: there are over 7 million Instagram followers and around 6.6 million Facebook fans.

Video Marketing Examples

There’s no surprise that videos are included in so many of our content marketing examples as they drive brand awareness, lead generation, and sales.

  1. Blendtec

In Blendtec’s viral videos, it’s clear that if you know what resonates with your audience, there’s no such thing as a boring industry.

The most interesting part about blenders is what you can do with them when you put weird things in them.

In three years, the company’s sales increased 700% thanks to the Will It Blend video series.

It’s still going strong, with Blendtec’s YouTube channel attracting hundreds of thousands of views each week, and Blendtec’s campaign has over 800,000 subscribers.

Over 1 million people have watched this video, making it the brand’s most successful piece of content.


This a cool, business-oriented example of content marketing.

Taking action on something that could have been against them and showing their brand values and personality is an example of the brand’s brand values and personality.

There is always someone looking for an alternative to your product or service. Zendesk began optimizing a mini-site and video around the search term Zendesk alternatives when they realized people were searching for Zendesk alternatives.

17) Old Spice

The Old Spice brand has done a great job keeping up with its market despite being around since 1937.

The situation didn’t always exist like this.

One day, some clever person came up with a cool idea to turn the brand into something young and cool instead of its old-world image.

It was successful. Old Spice changed its image to become relevant for a new generation with videos and ads delivering humor and rarely mentioning the brand.

With a new series of promotions, Old Spice continues to use the original ad, which has accumulated more than 59 million views.

18) JetBlue

A world-class airline, JetBlue has never been afraid to get creative with its content marketing campaigns. Using video to inspire and showcase its brand values and personality is one way it inspires its audience.

There are several types of campaigns, such as Reach Across the Aisle, which invites people to discover what unites them, and the quirky video series Flight Etiquette where people share their experiences with flying with infants.


There are tens of thousands to millions of views on YouTube for the brand, and the perception of the brand is overwhelmingly positive.

19) WPBeginner

Using video content marketing is WPBeginner’s number one strategy for educating the audience. As a complement to their blog, they should provide comprehensive tutorial guides.

As Therefore, users can get help fixing their WordPress problems by watching WPBeginner’s YouTube channel:


In so doing, WPBeginner has gained authority in the WordPress space, helped countless WordPress customers, and accumulated over 248k subscribers.

Apple Watch Help Stories

The Series 7 smartwatch is the focus of Apple’s latest campaign, which emphasizes how it can potentially save lives. Over a series of videos, Apple presents real-life scenarios that illustrate people suffering from sea sickness, car accidents, and other difficulties. Those in danger can also receive emergency assistance using the Apple Watch Series 7.

Using events we hope to never experience, Apple plays on customers’ fears. Additionally, they offer a solution to the problem. Customers’ minds are put at ease when they believe they can get help with a small device when they need it.

In order to build a strong content marketing strategy, you need to calm real, normal fears that we all experience. Nevertheless, it also tugs on our heartstrings by adding that human element. 

21) LinkedIn

Nobody knows LinkedIn better than LinkedIn itself if you want to know how to use it effectively. Because of this, the ebook the company created on its own approach to LinkedIn marketing has been so successful.

There are tips and stats on the landing page that whet customers’ appetites, and most LinkedIn users will be compelled to opt in after reading them.

It’s a sure bet that LinkedIn has successfully implemented this strategy by producing more marketing guides.

Have you considered LinkedIn for your business but aren’t sure if it is right for you? Get started with your LinkedIn business page by reading this guide.


22) Drift’s ebook on personalized marketing

It explores the importance of businesses creating more personalized content for customers in the State of Personalization Ebook by Drift.

Business owners are able to learn how to make scalable online experiences for customers by following this guide which is backed by statistics and reasoning. This approach encourages businesses to reduce their use of templated content marketing tactics in favor of high-quality, individually tailored content.

The purpose of this guide is to provide practical advice and insight on how to customize content for users in an era where personalized content is desired more than ever. It’s also easy to read and educational thanks to how Drift arranges the ebook.

Give your customers or business partners a unique way to discover your content. For more personalized solutions, it is helpful to understand your customers’ needs and pain points. It is also very persuasive to have credible sources to support your content.

23) Simply Business

In addition to producing a series of useful tips and guides, Simply Business offers a good example of B2B content marketing.


Another example of so-called “boring industries” surprising their audience. Thousands of links have been shared and their profile has been raised as a result of their customer education guides.

Alternatively, click here to learn about 5 B2B email best practices you should use or here to read about more B2B lead generation strategies.

Here are some other examples of content marketing

I will conclude by sharing a few examples of content marketing in the business world that are a little different.

24) Coca-Cola

Brand awareness was boosted by Coke’s use of personalization.

In Australia, the 150 most common names were printed on bottles for the Share a Coke campaign. A Coke was offered to anyone with those names who wanted to share it.

Throughout the summer, that campaign went viral, resulting in 250 million bottles and cans sold, or the equivalent of over ten cans for every Australian.

Inevitably, other locations soon joined the campaign. The bottle you see here can now be customized.

Google Web Stories

A new feature called Google Web Stories helps creators reach a broad audience by showcasing their videos.

YouTube videos can be easily added to websites through Google Web Stories. Videos can be created using animations, text, color, embeds, and captions similar to TikTok, Instagram, or design platforms like Canva.

The use of video in Google Web Stories positions creators as experts, which drives visitors to their sites. Content with a video generates 83% more traffic than articles without one. Video content is a thriving form of content. A content creator can take advantage of Google’s free web stories when he or she has the time to create them. A content creator can take advantage of If he or she has time, or can create free web stories on Google.

Providing more video to search engine users is a new feature that Google is enhancing, and content creators can utilize this new feature to provide users with more video. Unlike other video creation platforms like TikTok, Snapchat, or Instagram reels, Google Web Stories can be accessed based on users’ search intent. 

26) Charmin

It is perfect for Charmin’s customers to use this content marketing example. In its TV ads, the band has always been witty, and the Sit or Squat app carries on the same tradition.


As well as being pretty practical, this app helps people locate clean bathrooms when they’re in need of them. More than 100,000 people have downloaded the app, and nobody will forget it.

27) Burberry

Burberry Kisses blended mobile technology with the desire to connect with others to create the most outstanding content marketing campaign of all time.


Through an app, users could send a digital kiss to anyone by pressing their lips to the screen. As part of the campaign, people were able to see the journey that those digital kisses took using Google Street View and Google Maps.

28) Buzzstream

The Buzzstream team aimed to establish itself as an industry thought leader through a combination of research-based guest content, evergreen blog content, and gated content.


A record-breaking number of new subscribers was attracted during the nine-month content campaign.

29) Lush

It’s hard to categorize Lush as a single example of content marketing because it uses multiple content marketing techniques to reach its audience.

The brand already resonates with its core audience thanks to its quirky product names and ethical values.

There’s more to it than that. In its videos, Lush gives viewers a behind-the-scenes look at how its products are made, while on social media, the brand encourages users to share photos of the products being used. The main Lush account attracts 4 million followers on Instagram, which is another key platform for the brand.

The Joe Rogan Experience

Over 8 million subscribers have listened to the Joe Rogan Experience podcast.

He has a team of content marketing geniuses, no matter what you think of him.

Streaming each podcast recording is something Joe Rogan does more than audibly.


By promoting two pieces of content with a single post, he can reach a lot of people. He also uploads videos to YouTube for every podcast he produces.

He has 10+ million subscribers on his YouTube channel, which is more than he has on his podcast.

It allows him to promote upcoming comedy shows, new guest appearances, affiliate products, and other things.It allows him to promote upcoming comedy shows, new guest appearances, affiliate products, and other things.

31) Copyhackers

If When it comes to content marketing, Joanna Weibe of Copyhackers can offer some helpful advice. Additionally, there is another really cool aspect of the website in addition to her content marketing examples:

She created a video slide-in that directs visitors, depending on their status, to the right section of the website:


In order to deliver the right content to the right audience, Copyhackers need to personalize the user experience (UX).

As a result, their website can generate more sales and higher conversions.

Here are some examples of content marketing that will wow your visitors. Then, see how to increase the ROI of your content marketing with these copywriting templates.

I would like to remind you of one final thing. Building an audience without converting them is pointless.

Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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