An Seo Campaign Can Be Harmed By These 17 Black Hat Techniques

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Google penalizes heavily the use of seo black hat tactics, whether these practices are consciously carried out or not. Here you will find a list of 17 of them which can hurt your attempts to optimize your website.

It has become essential for Google to constantly update its algorithm to ensure that users continue to receive the most relevant results from its search engine so that it continues to remain the world’s most popular search engine.

It is for this reason that Google also provides Webmaster Guidelines to everyone from website designers to SEO specialists in order to make sure they are aware of the rules of the game.

The rules of the game are not followed by everyone, of course.

Those who fall into this category should consider black SEO.

Now how old is black hat seo? 

Old cowboy movies feature black hats worn by the bad guys, which gives it its name.

Search engine optimization practitioners who practice black hat techniques using black hat seo tutorial are familiar with search engine optimization rules, and they use that knowledge to take shortcuts that aren’t explicitly outlined in Google’s guidelines.

The white hat SEO practitioners on the other hand are using best practices to optimize their websites, follow Google’s Webmaster Guidelines, develop top-notch content, and do in-depth keyword research to take advantage of the search engine results pages.

Black hat SEO examples  are well identified and penalized by black hat Google, but people continue to use them.

It is important to avoid 17 black hat seo tactics in order to avoid being penalized either algorithmically or manually by search engines.

The majority of these tactics, sometimes referred to as blackhat SEO, can be done without the user realizing it, so getting familiar with them will make sure you stay out of trouble in the future.

What is black hat seo techniques?

black hat seo is any practice that that can be utilised by black hat seo software and can help you get more and fast results but unethically.

Now the question is: what technique is an example of black hat seo so here are best examples of black hat seo techniques.

Black Hat Techniques

Black-hat seo practices include the following except you have to decide how to use it without any harm:

Link buying

Getting a good, relevant link from a trustworthy source can become a resource for you to drive a lot of traffic to your site while also making Google’s algorithm recognize you as a reliable site but using bad black had blacklinks will get you in trouble.

There are a number of ways for black hat seo backlinks can facilitate Google mapping in a more accurate way so that both humans and robots can understand what you are about, thus simplifying the process for it to serve you on search engine results. Manual backlink techniques include the following except ways a backlink can ensure your website is mapped by Google ensure your website is mapped by Google in a more accurate way so that both humans and robots can understand what you are up to, allowing for it to serve you on search engine results.

Google, however, deems buying a link to be against its Webmaster Guidelines and says it does not work at all to increase rankings, so this is not recommended.

Your site can be penalized automatically and manually if you’re caught.

The search engine tracks both links that were likely to be bought by the website owner and links that were earned by the website owner.

It is also worth mentioning that links-selling websites are the type of website you wouldn’t want to purchase links from due to Google’s ability to recognize unnatural patterns – even when you look it up on their own domain.

Product giveaways for links

Google considers the exchange of free products (or discounts) for links to be a link scheme regardless of whether you are giving or taking.

Make sure that this link is a no-follow link, which is a link that has the rel=”no follow” attribute to ensure this does not qualify as a link scheme.

There are several types of no-follow links, all of which ensure that the link does not influence the ranking algorithm of the search engines.

Links at the bottom

Due to the fact that a website’s footer appears on each page, this is a prime location for a link to be placed.

It’s likely that Google will be able to identify and penalize you for using commercial anchor text in footer links at scale to influence results if you’ve been adding them at scale to manipulate results.

Embedded Links

If you try to game the system in such a way that you try to make a link appear in the exact same color as the background of your website, it will become apparent to Google that you are trying to cheat the system, and Google is going to penalize you for it.

You might also consider the possibility that if you include plenty of irrelevant links, that will make it harder for Google to direct visitors to your target audience because your relevance would be diluted.

Google’s guidelines prohibit hiding links in a deceptive way. In other words:

  • The text cannot be hidden behind an image in any way.
  • CSS cannot keep text off-screen.
  • Font sizes smaller than zero are not allowed.
  • There is no need to make one character a link, such as a period.

Spam comments

Website links may be able to be shared as comments, but make sure it is relevant to the website you are commenting on.

The use of comments to build links is not really effective at all, and as such, you risk being penalized for being a spammer.

Using too many anchors

You might think it makes sense to make sure that the title of each link you share from your page matches what the page is about, since that is how that page works, and being consistent might suggest that the page is relevant.

It is also possible from Google’s point of view that this is an example of lazy spamming on the internet at random.

The anchor text should instead be brief, relevant, and unique to the linked-to page, and it should not contain too many keywords.

It is only natural for the anchor text to look like this given that it is what the anchor text would look like if the link were a natural part of the surrounding environment.

Neither internal nor external links are exempt from this rule.

Links with malicious intent

The penalty system at Google is designed so that people who practice black hat SEO services can use it to advance their agendas by putting links from websites that you would not wish to associate yourself with on your site to lower your page rank.

As a result, Google created an official disavow link form that you can use to do the disavow.

By doing this, your blackhat backlinks will be disentangled from unwanted domains.


Websites that link to each other are called PBNs.

During the 1990s and early 2000s, these types of pages used to be much more common, particularly among fan pages for various TV shows, movies, musicians, and other relevant content types.

Although webrings are not necessarily a bad thing, in the event that they’re specifically designed to manipulate algorithms, they’re considered a link scheme.

Keyword Stuffing

It would be all about keywords if SEO were only about using them, then a block of keywords would be enough to get you ranked number one on google.

Nevertheless, Google looks for keywords with semantically related content in its search results to deliver high-quality results hence your black hat websites can’t be ranked easily.

It is in that way that the algorithm is more likely to produce high-quality content rather than content that simply bears the superficial characteristics of high-quality content in a semblance of quality. You can use many black hat seo checker

Content that is hidden

Content that’s hidden is similar to the foreground, like hidden links.

There are three main strategies that can be used in order to rank a web page effectively: using multiple keyword phrases, long-tail keywords, and semantically-related words.

There is no doubt that Google’s algorithm is able to tell the difference between keywords that are scattered throughout the body of a paragraph and keywords that are hidden in the background.

Besides being intentionally put there by the site owner, there are several routes hidden content can take to end up on your site in spite of it not being intentionally placed on your site.

  • A guest post that includes hidden content could be published by someone who is a guest blogger.
  • You may not be detecting hidden content due to an insufficiently rigorous commenting system.
  • Depending on how the website is set up, there is a possibility it could get hacked and hidden content could be displayed. The term parasite hosting can also be used to describe this practice.
  • When a user copies and pastes text with CSS styling from another site, they could accidentally place hidden content on the site.

The use of hidden content is not prohibited in all cases.

When both search engines and users can see the content, it is acceptable.

Using a mobile-only design, for example, may cause the content to appear only on mobile devices, while on the desktop, it will be hidden.

Article Spinning

It is the most common type of black hat strategy. This type of content rewrites content to communicate the same information as the source material, similar to duplicated or plagiarized content. It involves substituting synonyms, changing sentence structures, or rewriting the entire text while maintaining the original message.

Using technology or manually spinning articles is possible.

Despite the advancements in automated article spinning, Google will still penalize you if you publish spun articles.

The internet is degraded by spun articles, and for a good reason.

Content duplicative

Copyright and trademark laws can be violated if the content is scraped, duplicated, or plagiarized.

In order to share high-quality domains, Google has a policy of penalizing domains that are plagiarized.

Snippet Spam

Rich snippets provide more information than standard snippets. Traffic can be increased by providing more information.

But these snippets can be manipulated in many ways using schema. Schema, however, is a powerful tool that can be used to manipulate the snippets in a variety of ways.


There are several ways to hide information that will be seen by your visitors in the HTML code, but only Google is able to see it. One of these methods is cloaking, an old blackhat technique still used nowadays.

Using cloaking will get you penalised by Google.

Bridge pages

Cloaking occurs through doorway pages.

It means that these pages rank well for specific keywords, but then redirect visitors to other pages on the site as soon as they are clicked.

The term also refers to:

  • Doorway pages
  • Portal pages.
  • Jump pages.
  • Gateway pages.
  • Entry pages.

Alt tags stuffed with keywords

Using as many keywords as possible in alt-tags might seem like a no-lose opportunity, but stuffing can also harm your rankings.

Furthermore, you would be misusing alt tags on your website, which, in turn, would be damaging to yourself, as well as the visitors to your website. An alt tag can be defined as follows:

  • Users with visual impairments can listen to the text aloud using screen readers.
  • Image files that cannot be loaded are displayed here.
  • Images can be understood more easily by search engines when they have this information.

Website Hack

As much as having an unsecured website is not technically a Penguin or Panda penalty, it will likely result in you losing your valuable rankings if your website is not taken as seriously as it should be.

It is possible for Google to prevent people from searching for your website if your website gets attacked or injected with malicious code.

A Penguin or Panda penalty would cause your website to drop in the rankings, not to mention losing the trust of anyone who visits your site organically.

The truth is that even if you get notification from The truth is that even if you get a notification from a hacker, it could still lead to some real difficulties with your Search Engine Optimization since Google knows that malicious code exists on your site and may penalize your site in search results.


Prathamesh magare

Prathamesh magare

Prathamesh is a writer. He is an author and free verse poet at Fraction Digital, a digital marketing agency. He is traveling through the wind and stopping each day to write about his adventures.

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