What is E-Commerce Marketing? What Are The Best E-Commerce Marketing Tools?

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When it comes to increasing your online sales, traffic, and conversions, having an effective eCommerce marketing strategy is critical.  Any marketing strategy must include e-commerce tools and eCommerce strategies, but it’s not just about buying the right ones. To help you get started, we have put together a list of the most effective marketing tactics and eCommerce tools. The purpose of this blog is to walk you through this list and explain what you need to do next.

The three main components of an online business are search engine optimization, e-commerce marketing, and AdWords advertising. You’ll need to straighten out the best eCommerce strategies and an eCommerce marketing plan to make the most of your time and efforts, however, since you don’t always know what marketing activities to focus on.  

What is E-commerce marketing?

The purpose of ecommerce digital marketing is to drive traffic to your online store, convert that traffic into paying customers, and retain those customers. Ecommerce marketing tools can promote your online store and drive sales for specific products or for your business in general. 

A successful and productive marketing strategy for ecommerce combines on- and off-site marketing strategies for your website. Brand awareness, customer loyalty, and increased sales are all possible benefits of developing a good e-commerce marketing strategy.

Here are a few ecommerce marketing tips to increase online sales:

  1. Make SEO a priority
  2. Make use of influencer marketing
  3. Make money by selling on marketplaces
  4. Promote your business through PPC
  5. Increase your sales by upselling
  6. Embrace Instagram’s advertisement tools
  7. A reduction in abandoned carts is necessary
  8. Send SMS campaigns
  9. Get more subscribers to your email list
  10. Enhance your email marketing campaigns
  11. Visitor engagement through live chat in your online store
  12. Develop a sales forecast
  13. Create a content marketing campaign
  14. Take advantage of personalization
  15. Create content based on user contributions
  16. Consider your local environment
  17. Create an online retail marketing strategy
  18. Ensure that your product pages are optimized
  19. The mobile experience must be optimized
  20. Keep loyal customers happy by rewarding them

What are eCommerce marketing tools?

By utilizing e-commerce tools, marketing tactics can be improved, customer conversion can be increased, and the digital marketing store can keep up with the growing demand and handle the size of the company, and leverage existing customers. E-commerce tools help make existing e-commerce websites more efficient, productive, and efficient in terms of communication and conversion.

Additional functionalities can be added to e-commerce business websites with the help of E-Commerce tools. A variety of different functionalities can be provided, including ERP system integration, accounting automation, customer data collection, and abandoned shopping cart recovery. Businesses that use e-commerce tools to make their business processes more efficient and productive, such as customer service, use e-commerce tools if they already have an e-commerce platform or want only to focus on a specific aspect of their strategy. 

We’ve compiled a list of the top eCommerce marketing tools:

Conversion Optimization Tools


OptiMonk helps you drive more conversions with pop ups and other onsite messages.

It is an award-winning, one-stop conversion-driving popup solution. It has a feature that enables you to stop cart abandonment.

As a popup creator tool that’s easy to use, OptiMonk has become a cult favorite among digital marketers. A store owner does not need any design skills in order to create striking onsite messages. The template library contains more than 300 mobile-friendly designs.

There is much more to OptiMonk than just popups. 

In recent years, OptiMonk has emerged as a go-to platform for Customer Value Optimization (CVO), helping online shop owners create delightful customer experiences. The combination of personalization, A/B testing, and advanced segmentation makes it a perfect solution. You can choose from five pricing plans, including a Forever Free Plan (no credit card required) and a $29 Essential plan. Additional premium features are included in each plan as well as scalability of page views and domains.


Digital experiences can be created and optimized with the Optimizely Digital Experience Platform. You can provide consistent digital experiences across all touchpoints via Optimizely Digital Experience Platform’s open, extensible platform.

They have worked with more than 9,000 businesses and millions of happy customers which include eBay, Dolby, SME, New Era, Pizza Hut, FjallRaven, Filippa K, and Moco Food.

On this platform, you can easily create, tailor, and scale content with a best-in-class enterprise CMS. There is even the option of multiplying the number of shops, inventories, and catalogs online and offline.

Optimizely’s campaign for MAZDA generated more than 5 million views in the span of two months and had an increased engagement rate of 200%.

Website Optimization Tools


GTmetrix is the best solution for testing your website’s performance and monitoring its behavior. Your website’s speed can be accurately analyzed.

GTmetrix allows you to explore the pages that are lagging and discover ways to increase your site’s speed. The speed of your site can be tested in 22 different locations around the world.

There are two basic pricing plans – The basic plan which is totally free and the solo plan which is a minimal plan for those who need more features and on-demand tests. The solo plan costs $10 a month.

GTmetrix breaks down your page performance in a summarized report. You get a detailed assessment which includes :

  • Lighthouse metrics and audits
  • Web Vitals (LCP, TBT, CLS)
  • Various Analysis Options
  • Waterfall, Video, and Report History


Hotjar provides tools for analyzing website heatmaps and behavior analytics. Your website’s lack of conversions can be traced back to a lack of conversions with Hotjar. You can view the movements visitors make on your site using a range of qualitative analytics tools. 

In Hotjar, you can find out where users are leaving the website and why they are clicking through.

The free version of HotJar allows you to record 300 recordings and create 3 heatmaps. Starting at $39 per month, premium packages are also available.

The following are some of the best features that you can use to analyze the behavior of your users:

  • A heat map shows how your visitors navigate your page, allowing you to visualize their actions. 
  • You can better understand what your users are experiencing by recording their interactions.
  • A survey and incoming feedback are good tools for gathering qualitative information.

SEO Tools

Google Keyword Planner

Google Keyword Planner is an online keyword research tool. The maximum number of businesses start their keyword planning here. 

The Google Keyword Planner allows you to :

  • Discover new keywords – The planner includes a search function for words or phrases related to your products or services. With the keyword research tool, you can find the most relevant keywords for your business.
  • Research keywords – With the keyword research tool, you can find out how frequently certain words are searched and how they have changed over time. As a result, you will be able to narrow down your keyword list to the ones you are really interested in.
  • Get bid estimates – You can determine your advertising budget by using Keyword Planner’s bid estimates.
  • Make your plan – As soon as you have found the keywords you want to use in your advertising plan, you can add them. Be sure to save your plan or share it with your business team so you can refer to it in the future. As soon as your campaign is ready, you can finalize and launch it.

Google Trends

Google Trends is a free tool that you can use online. In addition to the Keyword Planner tool, you can gather extra information using Google Trends. Trending search terms can be explored, as well as how one keyword compares to another. You can also view more information about specific countries and locations by selecting different regions.

Google Trends displays a large sample of actual Google search requests that are unfiltered. This data is anonymized (no one is identified), categorize (determining the topic of a search query), and aggregated (grouped). By doing so, the tool is able to display interest in a particular topic from around the world or even down to city-level geography.

The following samples can be accessed from Google Trends:

  • This is a sample of the last seven days based on real-time data.
  • In addition to real-time data, non-real-time data goes back as far as 2004 and up to 72 hours before your search.

eCommerce Analytics Tools

Google Analytics

Google Analytics is available for free. Ecommerce businesses can benefit from multiple tools and solutions provided by Google Analytics. In terms of analyzing ecommerce traffic, Google Analytics is one of the most popular tools. By using Google Analytics, you can get detailed information about how your online store is performing and how visitors are navigating your site. This can help you understand how users interact with the products and services you sell. Your ecommerce website or mobile app can be optimized for a better shopping experience. For analyzing your ecommerce data, you can use these pre-built reports or create your own.

Your site can give you information about session actions. Moreover, you can see how many unique visitors there were at a specific time, as well as discover visitors’ locations. 

A goal tracking system allows you to track how many conversions occur – subscriptions to newsletters, purchases, etc. Website analysis tools like this have almost limitless uses, which is why they continue to be the top choice.


Bitly is a URL shortener. With Bitly, you can create shortened links and check their performance quickly. In addition, you can customize links according to your brand and the page on your website. You can benefit from branding your short links in several ways.

The purpose of branded links is to build trust between your audience and your business, increase clicks, give your audience an idea of what they will find when clicking on them, and increase brand awareness. Bitly’s branded links generate 34% more clicks.

There are three pricing packages available: 

  • Up to 1,500 branded links can be generated per month with the Basic Package for $29 a month.
  • It costs $199 per month for the Premium Package, which includes advanced analytics and campaigns. 
  • A comprehensive data and analytics package, personalized onboarding, and expert account manager support are all included in the Enterprise Package.


A few brands around the world love and use Bitly, such as ESPN, Disney, BuzzFeed, The New York Times, Gartner, and Bose.

Your communications will be more engaging if you use a link shortening service with custom short URLs. There is nothing wrong with a short URL, but a custom URL always works.

You can brand your links with a custom URL shortener, also known as a branded URL shortener.

Research Tools

Survey Monkey

Online survey tools such as Survey Monkey are free to use. Your customers can tell you what they think about your brand, product, or ideas with customizable surveys from Survey Monkey.  With the survey templates, you can collect everything from market research to employee engagement data. 

There are more than 19 million active users worldwide such as Allbirds, Tweezerman, Adobe, Verizon, and Sephora.

There are 3 plans offered by Survey Monkey:

  • With a basic plan, unlimited surveys can be sent with up to 10 questions, but responses are limited.
  • There is a monthly cost of Rs 1,999 for the Individual Advantage Plan, which is charged at Rs 23,988 annually. With this plan, you can create, send, and analyze surveys using their most popular features.
  • There is a monthly fee of Rs 1,550 for the Team Advantage plan. With this plan, you have access to all of the collaboration tools and survey features that will make your team’s work more efficient.

Email marketing tools


A popular email marketing tool for small businesses is Mailchimp. By using Mailchimp, you will be able to sell your products, reach new customers, and take your business to the next level. There are more than 250 apps integrated with it.

In Mailchimp, you can choose from a variety of built-in email templates. Additionally, you can create your own templates without any HTML or CSS knowledge. For easy email and newsletter management, you can schedule your emails and newsletters in advance. 

In addition to creating targeted ad campaigns, building landing pages, and analyzing your business and email campaigns, MailChimp provides insight into all of your campaigns. MailChimp is used by over 12 million companies, including East Fork, Chronicle Books, Fader, and Sweat.

You can use MailChimp for free if you have less than 2,000 email addresses on your mailing list and you don’t send more than 12,000 emails a month. It offers several paid versions (ranging from $9 to $299 per month).

Social Media and Content Marketing Tools


With its slogan of more leads and less effort, SocialBee helps you manage your social media accounts, create, schedule, publish, and analyze your posts. With this affordable tool, you can save lots of time and increase your online presence quickly.

You can grow your business on a small budget by using content marketing and social media. SocialBee is the social media posting tool for you if you are looking for something easy to use and intuitive. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok are some of the social networking sites that you can integrate with SocialBee. It allows you to customize each post for each social media platform, set a posting schedule, reuse evergreen posts, and expire time-sensitive content. 

SocialBee is loved and trusted by thousands of companies such as Randstad, University of Regina, Lowes, CB, ReMax Real Estate, Toastmasters International, D-Link, University of Georgia, Colliers, The Royal Foundation of St Katharine, and many more.

There is a starting price of $19 per month for this platform. It provides unlimited scheduling & editing options, Canva, GIPHY, and Unsplash integration in the post editor, there are 10 more integrations within the app. The tool is free for a limited time, so you can take advantage of the trial. Additionally, SocialBee offers a 30-day money-back guarantee.

The Takeaway

Online stores cannot succeed without marketing for eCommerce with eCommerce tools. Business websites can be easily navigable and easily available when businesses use the right eCommerce tools.

Analytical tools can be used to measure user behavior and discover what’s working on an eCommerce website. These tools are a great way to automate workflows and keep business operations organized. 

Establishing brand identity and gaining customer visibility can be achieved through marketing campaigns. Ensure that your customer service is robust so that repeat business can be encouraged. At the end of the day, eCommerce tools are not just useful when trying to establish an online business, but also when trying to grow it.

Hope you enjoyed our blog post about what are the best e-commerce tools to use. Our goal is to make sure the eCommerce tool we choose for you allows you to grow your business the way you want to. If you are interested in building a new website from scratch, do you intend to integrate e-commerce functionality into your existing website? When choosing an e-commerce solution, you should consider all these scenarios.

You don’t sell what you sell, you sell who you sell to, has that ever resonated with you? Make sure you keep this phrase in mind as you choose the digital marketing tools that will be most effective for your business. The amount of time you’re willing to spend learning the tool and what results you can expect are important considerations. You should keep in mind that there are tools made specifically for wholesale B2B products and tools made for digital downloads when choosing the right digital marketing platform. Is your online presence ready to take off? 

To help you out, we talked about the different types of digital marketing tools and their specific uses. 

If you have any follow-up questions, please contact us at fractiondigital.in

Thanks for reading!

Khushi Kochar

Khushi Kochar

Khushi Kochar is a writer, graphic designer, and social media manager. She is an author and free verse poet at Fraction Digital, a digital marketing agency. She is traveling through the wind and stopping each day to write about her adventures. You can find her on Instagram @khushikocharr

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