100 Content Marketing Statistics You Need To Know About

The digital world is fast-paced and the trends are always changing It is important to keep up with the next new “fad” in order for your content to be up to date so that your account or brand is always on the engagement receiving end. It is important to carry out content marketing research and understand which departments should be involved in creating content for driving successful marketing results. Looking at the digital marketing facts below you will understand why content marketing is gaining popularity and the importance of content marketing and its different forms.

        Content Marketing Trends

1. Businesses intend to spend more on content creation in 2022, according to 46% of respondents. - Content Marketing Institute 2. Over the last five years, the use of social media among seniors has increased 66%, increasing to 45% in total. - Pew Research 3. As of 2022, video will dominate as the most heavily invested channel in B2B marketing. - Content Marketing Institute 4. 45% of marketers intend to devote resources to social responsibility campaigns despite only 31% saying they are effective. - HubSpot

Statistical Data for Mobile Devices

1. In comparison with other forms of communication, people interact twice as much with businesses on smartphones. - Think With Google 2. A website that takes longer than three seconds to load will be closed by 53% of mobile users.- Think With Google 3. Users report that 57% would be unwilling to suggest a company with a sub-par mobile website design. - Form Stack 4. Three out of four cell phone owners search for immediate solutions first. - Think With Google

Statistics on B2B Content Marketing

1. At 87% email marketing and 77% of educational content are considered as leading content marketing tactics used to engage the consumer. - Content Marketing Institute 2. Content advertisers achieved good results when it came to virtual events in 2021, with 58% reporting good results. - Content Marketing Institute 3. According to 63% of content marketing experts, creating content is one of their primary strategies for building loyalty with their existing customers. - Content Marketing Institute

Content Marketing Statistics for B2C

1. Among the top three types of content B2C marketers used in 2018 and 2019, social media made up 94%, blog posts/short articles made up 80%, and email newsletters made up 74%. - Content Marketing Institute 2. 40% of content marketing professionals in the B2C industry only check their competitors once a year or never do so. - Conductor 3. Content marketing accounts for an average of about 26% of the marketing budgets of B2C companies. Successful content marketer devotes 40% of their time to content creation. - Content Marketing Institute 4. Data is only always incorporated into the distribution strategies of 33% of B2C content marketers. - Conductor

Statistics on Video Marketing

1. Short-form video is expected to be used by 29% of advertisers for the first time in 2022.  - Hubspot 2. Video consumption is highest among millennials. 75% of customers between the ages of 18 and 34 view videos at least once per day - Hubspot 3. Adults use YouTube more than any other social network, with 81% reporting that they use it. - Pew Research 4. In 45% of cases, consumers feel that brand videos are more authentic when they are filled with authoritative content. - Animoto 5. Over the next few years, 81% of marketers plan to incorporate video into their marketing strategies. - Lemonlight

Statistics on Blogging

1. Short-form video is expected to be used by 29% of advertisers for the first time in 2022.  - Hubspot 2. Video consumption is highest among millennials. 75% of customers between the ages of 18 and 34 view videos at least once per day - Hubspot 3. Adults use YouTube more than any other social network, with 81% reporting that they use it. - Pew Research 4. In 45% of cases, consumers feel that brand videos are more authentic when they are filled with authoritative content. - Animoto 5. Over the next few years, 81% of marketers plan to incorporate video into their marketing strategies. - Lemonlight

Statistics for Podcasts

1. A monthly podcast listener is most likely to be between the ages of 35 and 54. - Edison Research 2. The number of people who listen to podcasts each month is estimated at 120 million. - Statista 3. In terms of listening brands, Spotify currently has 31% of the market, followed by Pandora with 18%. - Edison Research 4. It has been reported that 52% of podcast listeners are men and 48% are women. - Edison Research 5. The average amount of time spent listening to online audio is 16 hours, 14 minutes per week. - Edison Research