#14 E-Commerce Marketing Tools For Influencer Marketing

This blog post is going to break down the best influencer search tools. It will explore what the best tool for influencer marketing is, and the correct use of each type. It will also explore the different ways to find influencers, does influencer marketing really work? and where you can find more specific details on the types of tools we will be discussing. Influencer marketing is a powerful way to build your reach and create a loyal fanbase. These new technologies have made it easier than ever to reach your target audience by leveraging the power of influencers

What does influencer marketing mean?

An influencer marketing campaign involves promotions and collaborations on social media. There is a loyal and active following on social media for these individuals, and they are regarded as experts within their niche.

How does one become an influencer?

To become an influencer, you should first choose your niche. What topic or category interests you? What are you good at? It could be anything - fashion, gaming, lifestyle, travel, etc. There are numerous and countless topics for you to explore. Influencers create their own brand and community.

How do influencers make money?

Influencers can make money in countless ways. The major source of income for them is brand deals. Brand deals, affiliate marketing, product reviewing, live videos, and exclusive subscriptions are a few things influencers do to derive money

How to find influencers to work with?

Social media or mail are great ways to connect with influencers for your brand campaign.

2. Plixxo

Plixxo is founded by Priyanka Gill who is the founder of a popular media company - POPxo. Plixxio is an influencer research tool. Popxo has an ever-growing youtube channel and Instagram handle. It is the perfect platform for brands and digital media influencers to connect and produce the most awesome campaigns.

3. Grin

The #1 marketing platform for affiliate marketing is Grin. There are many influencer monitoring tools. As your influencer marketing campaign unfolds, GRIN provides you with the tools you need to nurture relationships with your influencers at every stage. With top-of-the-line marketing management software, Grin gives its clients a competitive advantage. By finding all the listed users on its e-commerce sites, it can find their social media profiles.

4. OPA

OPA is a Mumbai-based influencer marketing agency. OPA allows you to refine your search for influencers. There are over 80,000 registered influencers, 200+ brands, 400+ campaigns, and 800K content pieces on the platform. Although its pricing is a little competitive, this influencer tool company has a network of many micro-influencers to satisfy your needs.

5. Klear

The company has grown to serve 27,000 customers in 120 countries, with more than 2,200 employees around the world, and 50 customers in more than 120 countries. As a result of the high quality of our work, Klear has had the opportunity to work with many well-known brands, including Addidas, Microsoft, Lakme, Huawei, Kayak, IBM, JP Morgan Chase, Estee Lauder, IMG, Huawei, Coca-Cola, and many others.

6. PulpKey

This influencer marketing agency's network of creators offers a wide range of content across all categories, allowing brands and influencers to collaborate seamlessly to tell their stories. Many Indian and international brands, including Swiggy, KingFisher, Western Union, Godrej, Zara, Nestle, Amazon, Taco Bell, Hotstar, Mother Dairy, and Faasos, have benefited from their services.

7. Eleve Media

In order to deliver high-quality engagement for your brand, they devise effective campaign strategies backed by advocacy solutions. A marketing campaign from this company helps you find the right brand and influencer fit by conceptualizing and executing an unconventional campaign

8. Qoruz

The Qoruz influencer marketing platform is completely free and completely dependent on technology. The Co-Founder & CEO, Praanesh said, “We envision a connected Influencer ecosystem. By that, we mean not looking at Influencers as vehicles of reach" or human ad banners" but a world where brands and marketers forge tighter relationships with influencers, beyond money or reach".

9. Confluencer

The Confluencer tool is an influencer marketing tool based in Mumbai. The agency vettes influencers across more than 50 genres while offering unbeatable prices on scale. 400+ leading Indian brands rely on it for marketing and influencer campaigns. Since its founding in 2019, Confluencer has worked across a wide variety of industries, including Banking and Finance, eCommerce, Food and Drink, Healthcare, and Education. The company has influencer networks in 16 countries, including India.

10. Influence.co

As opposed to most influencer platforms, Influence.co takes an entirely different approach. Besides offering all the usual influencer marketplace services, Influence.co also acts like a social media platform. They have an online community where the users can chat and interact with one and another

11. Upfluence

Influencer marketing, affiliate programs, creator management, user-generated content, and brand ambassadors Upfluence offers can help you build valuable partnerships. The service also features a database of over 3 million social media accounts, as well as over 3 million influencer profiles. In order to determine reach and engagement, the algorithm analyzes each piece of content.

12. Discover.ly

A Chrome extension called Discover.ly assists you with your network. It shows you your email recipients' social media accounts and updates, as well as those of your LinkedIn and Facebook connections. In other words, you will be able to see what mutual Facebook friends someone that you are connected with on LinkedIn has.

13. SocialBlade

A social media analytics platform called SocialBlade tracks user statistics across YouTube, Twitch, Twitter, and Instagram. By using this tool, you will be able to access the public database of influencers, live streamers, and brands that can provide you with analytics. SocialBlade has over 53.8M YouTube Creators, 7M Twitch Streamers, 10.1M Twitter Users, 10.4M Instagram Accounts, 1.2M Facebook Pages, 223.9K Dailymotion, and 804.5K Tiktok Creators.

14. Traackr

A tool for finding social media influencers and measuring the results of campaigns, it helps users find social media influencers. You should consider Traackr if you're looking for a tool that manages influencer marketing from the beginning to end. To assist in finding relevant influencers, Traackr maintains a database. Search results can be sorted by social media network, topic, age, gender, language, and brand affinities, as well as influencer location, age, gender, and language.

Stats and Facts

Here are a few statistics and facts about this industry that will help you understand influencer marketing better:

– The influencer marketing agency is a fast and ever-growing industry. The Indian influencer marketing industry is estimated to reach a value of Rs 900 crore by the end of 2021, according to GroupM INCA’s India Influencer Marketing Report. – The market size of the influencer marketing industry is expected to reach Rs 2,200 crore by 2025 with a compound annual growth rate (CAGR) of 25%. – Most people follow the advice of micro-influencers in the amount of 82%. – In the current generation of social media, brands and influencers are forging long-term relationships. Long-term relationships are not only more attractive to influencers, but they also yield a higher return on investment.

Benefits of Influencer Marketing :

–1. Social media is used by all age groups and cultures. Content is consumed by all, and if you can boost your brand by entertaining people then why should you not use these social media professionals to do it for you?

2. The increasing social media following of these influencers also helps in improving your SEO when you work and collaborate with them. It is important to mention that social presence is not a confirmed ranking factor, however, it is a signal to search engines that you have a large following that they equate with quality. Brands are undoubtedly the way of the future, and so are these social media experts.

1. Whisper - Icky, Sticky Campaign

Whisper had carried out an influencer marketing campaign with these well-known influencers - Aishwarya Mohanraj, Prashasti Singh, BhaiyaJiSmile (Sonal Devraj), Shreeja Chaturvedi, and Ramya Ramapriya.

The Takeaway

Influencer marketing is an amazing way to spread knowledge about your brand and its services. You can categorize your audience and target it. Influencer marketing generates positive discussion but at the same time, it is highly time-consuming and competitive their interesting and fresh marketing strategies are needed. Therefore, using these top influencer marketing tools that have multiple features and options makes your job much easier. You can generate the result you are wishing for. If you are a new business or influencer these tools can come in handy and can help you boost your reach effectively.