First and foremost, native display ads proved to be a great content distribution technique. Whatever type of content you want to promote, you can be sure you’ll reach the relevant audience with well-crafted native ads.
It’s no secret that people hate ads. I hate them, too. The number of active ad-blockers can prove it. But I have nothing against well-crafted native ads (as well as against the badly-crafted ones, to be honest). Moreover, most of you don’t mind them, either.
Digital experiences can be created and optimized with the Optimizely Digital Experience Platform. On this platform, you can easily create, tailor, and scale content with a best-in-class enterprise CMS. There is even the option of multiplying the number of shops, inventories, and catalogs online and offline.
As I’ve already mentioned, native ads are extremely useful for promoting the top of the funnel content. But the way people interact with this content matters the most for your brand awareness.
Native advertising lets you distribute content and reach the widest possible audience. Along with building brand awareness, it’s your chance to create a relationship that builds trust and loyalty. Of course native ads don’t always look credible. It’s all about the content you promote with your ads. If it has no value to the reader, no epic advertisement will fix it.
Most companies advertise on big social platforms like Facebook, YouTube, Instagram, etc. But many are getting more disappointed than ever. These platforms are losing slack by being inconsistent, changing up algorithms often and increasing their ad prices.