The body of your text is the first item on the list. Although it can be challenging, try to use your keywords as naturally as possible. Use additional synonyms and LSI in addition to your main keyword rather than jamming it into every sentence. LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.
How many times have you visited a website as a result of an image you spotted, if you think about it? Having said that, photos have the power to draw visitors to your website on their own, which is why you should keyword-optimise your images. Make sure that people can find your photographs more easily by utilising the proper alt text because people are constantly interested in fantastic images and infographics.
Since titles are the first thing your readers will see, their significance cannot be overstated. Include your primary keyword in your title tags to help search engines and people understand the topic of your piece. For instance, you can see from the screenshot below that we made sure to use the keyword "backlink building" in our article about backlink building techniques.
Your website or blog may appear more visible and reputable to readers by including keywords in the URL. Although URLs are not regarded as a formal ranking factor, it is a good idea to take your users into consideration. A study found that URLs with keywords have a 45% greater click-through rate.
Don't pass up the opportunity to increase your website's click-through rate by improving your meta description given the stiff competition on the first page of SERPs. Although adding keywords to your meta description won't affect your position on Google, titles and URLs are two things that influence whether or not people click on your link.
According to a Moz analysis, links continue to be a crucial component of your website's rating. When employing external links, or including a link to an external website in your material, be sure to pick reputable and pertinent websites. You should only link to high-quality articles that complement your own material with useful information.