– Search for your company name on Google.com/maps or the Google Maps app on your smartphone. – You have a listing if it shows up in the drop-down menu with a location next to it. Go straight to the next segment. – You'll find an option to "add a missing place" in the drop-down box if your company name isn't included.
Claiming your listing is the second step to improving your company's Google Maps ranking. This is so that when you claim your listing, you may add much more information about your business than you can when you create your listing, which limits you to only the name, category, and location. The more details a business listing includes, the higher it will rank on Google Maps. Plus, if your listing is unclaimed, you cannot complete any of the remaining steps in this course.
Having a Google Maps business listing and a Google My Business account connected to it, you are now equipped and prepared to improve it for better positioning in local search results.
Google loves it when you upload photos to your listing. First, because it signals that you are an active listing worthy of ranking higher in results. Second, because Google’s photo-recognition technology is advancing and Google is starting to show images in local search results. And third, because the SEO rule of thumb is that Google loves what consumers love, and consumers love photos.
Knowing that Google loves what customers love, it should be no surprise that Google Maps gives ranking favor to business listings with positive reviews. So how do you get more Google reviews? Well, when you create a business listing on Google Maps, this automatically opens your business up to reviews.
Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out duplicate listings and superfluous information to ensure your one true listing will rank.Google gives you five options to use in Google My Business. Try not to pass up utilizing these classifications. You can utilize these classifications while guaranteeing a Google Guides posting.
Like Facebook, you can publish posts that appear right on your Google Maps business listing. Regularly posting like this sends signals to Google that you proactively manage your listing, which it considers when ranking. In addition, when consumers are on search engines, they have high intent, so through Google posts, you can get your offers in front of a ready-to-engage audience.
The first is to make sure your website is responsive, which means that it functions consistently across any device or screen size. This is because Google Maps business listings contain a link to your website, and nearly 60% of Google searches occur on mobile devices.
The second way to use your website to boost your Google Maps ranking is to target it for local search. Of course, this will help your website to rank higher in Google Search, but may also influence how high your Google Maps business listing ranks. So be sure to incorporate location-based keywords to the main pages of your site
Another way to rank higher on Google Maps is to embed a Google map on your website, which most businesses do on the contact us page. Embedding a Google map is just another way of telling Google that your business is located where your listing says it is. Use the same address that you have on your Google Maps business listing.