How To Allocate Budget For  E-commerce Marketing?

Create a content calendar

This should include when each piece of content will appear on your website and in other places like social media platforms and email newsletters. Make sure there are enough days in the calendar so that all of your posts can be scheduled without having to cram them at the last minute.

List your goals

Having goals in place helps you understand which types of activities are most beneficial for your budget. For example, if you've set yourself a goal to increase your sales by 10% in 2019, but you're only bringing in $500 per month in revenue, then increasing the number of leads and conversions that you send out will be much more beneficial than spending money on marketing.

Set an idea

Once you have a clear idea of what you want from your site, look at the various Ecommerce Marketing KPIs (key performance indicators) that are available on Google Analytics or Shopify's analytics dashboard. These metrics can be used to measure how well your site is performing overall and track changes in performance over time so that you can see whether certain changes were successful or not.

Guest posts

Guest posts are great because they allow other people to share their expertise with potential customers who might be interested in similar products or services but haven't made up their minds yet about which one is best for them. But if it's something new for you, consider hiring an expert writer

Select your channels

There are many different types of channels that you can use for your marketing initiatives, but not all brands need to have an active presence in each channel. If you're not sure which channels are right for you, ask yourself: What are my goals? What kind of audience am I trying to reach?  How much time do I have available each day? These questions will help guide your decision-making process.

Evaluate your operational costs

Operational costs can include website hosting, SaaS subscriptions, platform costs, or other taxes and fees.  These costs should not be included in the operational costs column of your spreadsheet. Instead, these costs could be listed separately in your budget.

Lay out your marketing strategy

The following are two of the many ways you can carry out marketing for your business - Google Analytics - Google Analytics and Google Ads are both great ways to get a good idea of what your site is doing and advertise them but it's only as effective as the information you put in it. Competitive analysis and website benchmarking - Conduct competitive research on your industry.

Data Evaluation

There's no better way than by diving into the numbers. The more data you have, the easier it is to identify trends and figure out what works best for your brand. Your data is the key to helping you figure out which markets are performing well (or not), as well as helping you predict when new trends will start taking off. It also gives you a good idea of how much money your

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of getting more visitors to buy from you. It’s a big job and it takes time, so it’s important that you start with the right approach. You’re not in business to pay for getting people to your site, you’re in business to help them through the process of buying from you. That is the job of conversion rate optimization.

Customer experience

One of the most important things you can do for your business is to improve the customer experience. It's no longer enough to simply grow your volume of customers—you need to retain them, too. And that means giving them more reasons to keep coming back and spending more money on your products.

Promote cross-selling and upselling

cross-selling is the process of offering additional products or services, such as a T-shirt with jeans, or shoes with socks. In contrast, upselling allows a customer to get a better or larger product - such as a meal or laptop component - for an additional charge. Consider your cross-selling offer carefully. Your additional offer should be in line with your customer's needs and interests.

Upgrade your website

There's nothing more frustrating than a website that takes a long time to load. Customers admitted that 70% of them consider site speed when making a purchase. It is acceptable for the download time to be less than five seconds. The additional second decrease your website's search results ranking by 7% and causes conversions to drop.

Optimize for voice search

If you take this information into consideration, you may rethink the way you approach SEO as a whole. You should keep in mind that voice search is different from type search - queries are longer and more conversational. Answer popular questions with articles and other types of content on your blog or website - don't be afraid to be conversational.