Creating advertising or marketing copy requires considering the end goal. Without knowing what you want to accomplish with your work, it will be difficult to design and produce copy that will make a significant impact.
This is one of the most important native advertising best practices. It shouldn't really need to be stressed, but it's imperative to keep it in mind. The number of characters you have in your ad will be limited, so you'll want to make every word count. Although it can be tempting to use aggressive selling methods in ads, providing valuable information is much more effective over time.
Consumers will be enticed and engaged by ads that solve their problems and provide them with relevant content that matches their needs. Engagement can be increased simply by adding words like "your" or "feel." This adds a personal touch and the consumer feels like you are talking to them directly.
A persuasive ad copy should read as if it were being spoken. It can be enhanced with metaphors and flourishes, but it should sound natural. Keeping the content personal goes hand in hand with the previous point; if people feel like the content is aimed at them, they are far more likely to interact with it.
It is natural for consumers to develop relationships with brands over time, so including the brand name in headlines and descriptions will result in more interactions with the brand. Your brand will still be known to them even if they don't click on an ad the first time they see one. If they need services that you provide in the future, your brand will remain in their minds.