Local SEO Checklist for Small Business (Updated)

Optimize your logo for Local SEO

When search engines crawl your website, this is one of the first things they encounter. You should start your local listing SEO optimization with your logo since search engines see it first when crawling your website. Below are the most important points of Chris Silver Smith's detailed post on logo optimization on search engine and: You should name your image file descriptively. The filename of Mueller's-dental-surgeons-logo. png is better than logo.png because it conveys more information about the practice.

Ensure your title, description, and URL are local SEO friendly

It is very important to have a good title and description for local SEO. My SEO tutorial explains how to make the title of a website as informative as possible. The title of a website should provide as much information about the website as possible.

Make sure that NAP (Name, Address, Phone Number) is displayed on the home page of your website Ensure that the full details of your address (street number, postcode, state, country, phone number, fax number, email address) are clearly visible on your home page (not as images).

In the footer of the rest of the pages, add NAP (Name, Address, Phone Number).

If you want the contact information to appear in the footer of the rest of the pages, just add it to the footer of the page. The home page has been separated from the rest of the pages to emphasize the importance of easily reaching the contact information.

Maintain consistency across all channels when it comes to NAP information

The inconsistency of NAP information is one of the most common mistakes that business owners make when it comes down to it. The contact information you provide to your clients must be consistent across all channels of communication.

Make the contact information page more user-friendly by adding a Google map

On the contact us page of your website, it's exceptionally simple to add a Google maps to your company's location, which is another great way to tell search engines where your business is located since it becomes another strong signal.

Join Google My Business to register your company

As part of a Local SEO strategy, it is extremely important that your business has a Google My Business page. You will be asked to provide a copy of your identification as well as verify your business's ownership when you create an account with Google Business.

Create an account with Yahoo Small Business

The Yahoo Local Listing service is not free, but the paid (between 1000-2000rs.) per month is not too high to discourage you from using it. After you've done that, make sure your Google My Business page links to your Yahoo profile. All your other local profiles should be linked to Google My Business.

Your local business can be more easily found by Google with Schema (structured data markup)

Google better understands your data by using structured data markup, or schemas. There is no doubt that schemas are crucial to Local SEO, so in order to increase your local seo ranking, then you should definitely implement them on your website.

Bing Places for Business allows you to register your website

If you want to verify the information regarding your business online, Bing Places for Business is a free, simple and easy way to do so. I cannot emphasize highly enough how important it is for you to connection to your Bing profile from your Google My Business page (as well as the other way around).

Local directories are a great way to advertise your business

Keep your address details consistent by registering your local business in trusted local directories. Ensure that you are submitting your business to quality, high-value local directories rather than overdoing it.

Set up a Facebook page for your local business

Local businesses have their own Facebook category. In the process of creating a Facebook Business Page, you will be asked to confirm your business details as well as your address when you select the category 'local businesses.