It's best to learn more about your topic or niche before deciding what are the best keywords to use on your page. This can help you come up with out-of-the-box ideas and uncover angles to your marketing and SEO strategy you never considered.
It is always important to define the end goal before developing a plan. Introspection is vital before you make any decisions, so ask yourself these questions: – Can you tell me who you are? – Who are you and what do you stand for? – How do you distinguish yourself from others? – How would you describe your website? – How does your website promise to deliver on its promises?
Consider breaking your brand's main category down into smaller topic buckets based on your goals. Identify all the products and services your brand offers and write down search terms related to those products and services.
Following your breakdown of the main category into subtopics, you can begin creating seed keywords. Your keywords should relate to your various topics, and they should also be terms that your target audience might search for on Google. Your keyword research will be built on seed keywords, or focus keywords. You can identify your competitors and define your niche with their help.
You may be asking yourself, “shouldn’t keyword research begin with the use of a keyword tool?” Truthfully, both are acceptable. First and foremost, researching search terms from your brand's or business's perspective has an obvious advantage.
A page's ranking would increase when it had high-volume keywords. Compared to the past, today's world is complex. In order to figure out what the users are searching for, Google uses its machine learning algorithms to analyze search terms alongside user queries. Essentially, search intent is the reason people are searching for a particular term.
The seeds of your brand's keywords are usually short, closely related terms. On the other hand, long tail keywords are more descriptive and often associated with smaller subtopics within your brand. Compared to seed keywords, long tail keywords are much easier to match to your target audience's search intent.
Google keyword research alone is not enough to determine your brand's keyword. Your competitors should also be kept in mind. You will be able to optimize your SEO strategy more effectively if you understand the content landscape of your industry.