Local SEO has a geographic limit, while SEO does not have a physical location. When doing SEO, you are not limited to geographical boundaries, because a local business is physically present for your customers. When it comes to local SEO, the user's location is considered.
Search engine results pages are the pages that appear at the top of search results. Search engine optimization aims to get high placement in search engine result pages.
Different types of SEO require different strategies. An aspect of local SEO is reputation management and link building on a local scale. It is important to focus on local content. It has become more important to improve local search listings with local SEO strategies.
GTmetrix breaks down your page performance in a summarized report. You get a detailed assessment which includes : – Lighthouse metrics and audits – Web Vitals (LCP, TBT, CLS) – Various Analysis Options – Waterfall, Video, and Report History
It is important to distinguish between local SEO and SEO, but don't get me wrong, both are essential for your business. The goal of local SEO is to provide customers with the information they need at the time they need it.