There is a risk that if you aren't sure how to make Flash objects accessible and web crawler-friendly, you can end up losing traffic to your website if you use Flash for navigation. A website that uses Flash has a really hard time crawling by search engines since it is not easy for them to read it.
JavaScript and CSS should be externalized when coding your website. A website is viewed by search engines through its HTML document. You should keep in mind that JavaScript and CSS, if not externalized, can add several additional lines of code to your HTML documents.
It is the content of a website that provides the life force of the website, and what is what the search engines feed on. The structure of the content should be taken into account when designing a website (headings, paragraphs, and links) and should be considered when designing a website.
It is important to keep in mind that search-friendly URLs are not URLs that are hard to crawl, such as query strings. URLs need to contain keywords that will help the visitor to understand the content of the page.
You can exclude some pages from search engine indexing on your website. Server-side scripts and other pages that do not add value to your content could be included here. If you are trying to build a new website, you may even be using these web pages to test your designs to ensure they work well, which is not recommended, but many of us still do it despite this fact. Web robots should not be allowed access to these web pages.
All of the alt attributes you use for your images should be descriptive. If an image is to be 100% W3C-compliant, it needs to have alt attributes, but many images are able to comply with this requirement by simply adding any text at all. It is better to not have an alt attribute than to have an alt attribute that is inaccurate.
The next time you design a site, you may want to consider including a blog that is displayed on all of the web pages of the site, as well as some excerpts from the latest posts that you publish on the Blog. A web page's content should change from time to time in order to keep search engines happy since it indicates that the site is still active and that new content is being added to it regularly.
It would be ideal if every page title, description, and keyword were different. There are many times when web designers will create a template for a website and then forget to change out the metadata afterward, resulting in the fact that several pages will use the placeholder information that was originally created for the website.
Your web page content should contain heading tags. These tags provide search engines with information about the structure of the HTML document, and they often value these tags more than other text (except perhaps hyperlinks).
Search engines love well-formed, clean code (who doesn’t?). Clean code makes the site easier to index and can be an indicative factor of how well a website is constructed.