In Google's study, users are more likely to bounce back to search results when a web page loads for three seconds instead of one. Speeding up a website is not just a UX issue; it is also an important ranking factor. Make sure your site performs well on mobile and desktop with Google's PageSpeed Insights. Improvements are suggested based on feedback.
Google carried out versatile first ordering in 2019, which focuses on dynamic sites in SERPs paying little heed to gadget. Test how your website shows up on cell phones with Google's Dynamic Test device and examine required changes with your website specialists.
It is difficult for search engines to crawl and index your website if your links are broken and error messages are displayed. By monitoring HTTP status codes, problems can be diagnosed and fixed quickly. In any case, pages returning 4xx codes (with the exception of 429) will be unindexed, and regular 429, 500, and 503 HTTP status codes will bring about a decreased slithering rate.
In addition to helping search crawlers understand your content, HTML elements may also have a significant impact on how your content appears in search results. Maintain a regular audit of HTML elements and optimize them as needed for search engines.
Your site's organization and relationships between different sections are essential for Googlebot to rank it. Establish a site hierarchy to illustrate the flow of information and the relationship between pages.