The purpose of local SEO is to help your business appear more prominently on Google's local search results. Local SEO can benefit any company that serves a geographic area or has a physical location.
Search engines use international SEO to identify which countries you want to reach or which languages to use on your website or blog. As the name implies, international SEO refers to geolocation SEO, in which you optimize your website to target different countries and languages instead of your local market.
It is important to note that one of the biggest differences between local SEO and international SEO is scale. It is important to note that local SEO focuses on keywords and target audiences within a narrow geographical area. In contrast, international SEO focuses on audiences across various geographical regions.
Local map pack results appear within Google's organic search results, but different algorithms from local rankings power them. Local businesses can appear in organic search results and local map packs simultaneously. To make your marketing efforts as effective as possible, you need to know what to focus on as a new online business owner.
Identify the target audience and the location. Decide who your target market is and what kind of audience you want to reach. The target market for your product might be India as a whole, then a subset of that market with the means to buy it. Your results will be better if you focus on "where" and "who.".