Which E-Commerce Channels To Prioritize?

Search Engine Optimization

SEO refers to increasing the ranking of a site or webpage in unpaid "organic" search results. Digital Marketing is not complete without SEO. An SEO strategy involves achieving higher rankings in the search engine result pages to increase visibility and authority. The higher the position of a page, the more notable it is, and along these lines, more traffic and conversions will follow.

PPC (Pay Per Click)

PPC is one of the fastest ways to drive targeted traffic to your web pages. However, if done aimlessly, it can cost an organisation thousands of dollars with little to no return. It's not a good idea to enter PPC thinking you'll target several keywords, write some copy, and then see the money stream in. All that's not the case. PPC is all about converting inactive users into engaging users and then into engaged prospects buyers.

Email Marketing

In digital channel marketing, email marketing is regarded as one of the most important channels, serving as the link between your business channel's highest point and sales. Advertisers who understand the private nature of emails treat subscribers to their emails a little bit differently from non-subscribers.


YouTube is the second-largest search engine and third-most-visited website in the world. Despite the fact that standard commercials may seem the most effective way to advertise a business. There's no denying that video can be incredibly social, and clever video advertisers are blurring the lines of what's acceptable for branded sponsorships and content. Online marketing with videos is one of the most interactive methods.


There are many types of blogging, including recordings, podcasts, articles, and news. Blogging provides a variety of information and includes content that contributes to the channel.

In order for a blog to succeed, it must have a basic structure that helps search engines list it for the content you intend to be known for.

Content Marketing

Content marketing is another form of digital marketing that is highly effective. This type of Digital Marketing focuses on sharing content to get the most exposure throughout the group. The content you produce will most likely appeal to distinct ends of your market's identity.

Network Marketing

The Network Marketing business model involves the use of a network of distributors to grow a business. There are a few basic methods for network marketing: lead generation, recruiting, and building and managing a company. There are many types of network marketing, including single-tier, two-tier, and multi-level.

Marketing through Affiliates

Affiliate marketing occurs when you have someone sell your product on your behalf, or when you are selling someone else's product. An alternative term for this may be a commission-based job. In order to sell affiliate products, the person offering the product can employ a few of the strategies on this list.

Contextual Marketing

The concept of contextual marketing can be defined as discovering new opportunities all over the internet and making funnels that lead back to your website through contextual marketing.  There are a number of tactics that can be used in contextual networking, including: Blog reviews by guest bloggers The FollowerWonk app Plugins