Guide to Google Map
Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it for searches in that area.
Google Guides has consistently pushed the limits of what a map can do. Highlights like live traffic changed how individuals get from point A to B, and experiences like business data significantly had an impact on the manner in which individuals come to conclusions about where to go. , today we shared how we’re reconsidering Google Guides once more, with a visual and natural guide that permits you to encounter a spot as though you’re there — all because of the freshest progressions in AI vision and algorithms.
According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.
Maps might not seem like a natural fit in a marketing plan. Still, as Google Maps is the sister service to Google Search – the king of search itself – the platform includes some awesome marketing perks.
What’s better is you can create a Google My Business (GMB) listing AND get listed on Google Maps in the same optimization campaign. Google Search and Google Maps contributions work off of the same dashboard and promote search and traffic across each other.
Having a good rank on Google Maps listing makes it super simple for people to find your business and services based on their search. In turn, you’ll get more website traffic and inbound calls. The better your listing, the more people who find you, and the more leads and sales you’ll enjoy.
Effective Google Maps SEO marketing makes the most of all available opportunities to share information about a business and engage with customers. This includes making sure your listing is complete as well as current. Since the platform supports reviews, it also means you can read customer feedback and craft responses for positive and negative input alike.
Make sure you’re on the right track before you visit. On the off chance that you’re visiting another area, it very well may be difficult to sort out what deserves your attention, what’s happening, and what the best spots are.
In fact, proximity is only just one of many factors that contribute to Google Maps takes into account when ranking google business categories. In this guide, I’m going to walk you through 10 tactics/strategies to get your Google Maps listing to rank higher in results and reap all of the associated benefits.
We’re going to cover:
- How to create and claim your Google Maps listing if you haven’t already done so.
- How to provide supplemental information that boosts your rank and increases your appeal.
- Additional steps you can take on your website to further contributing to google maps listing.
What is google 3 pack
The Neighborhood Pack shows up at the highest point of web index results pages (SERPs) when a client makes an inquiry question about a local plan. It’s occasionally known as the Neighborhood 3 Pack, the Google 3-pack, the Google Guide Pack.
The three most important not entirely settled by Google’s hunt calculation — are highlighted in this ‘neighborhood SERPs pack’, and are particularly isolated from the leftover natural query items. In the event that you own a physical store, you’ll need to show up here!
These main google 3 pack listings are joined by a guide that shows precisely where they’re situated, as well as the location, opening times, and normal star rating from client surveys, in addition to a tick-to-call choice for portable clients.
How to Improve GMB Ranking?
The main purpose for getting your business registered on Google My Business (GMB) is to make your business more visible. There are plenty of strategies you can utilize so that Google puts your business on top of the google map listing.
Google places SEO provides a map of all nearby businesses when people type in a specific query. It shows up on the right half of the listings for search results when viewed from a desktop or at the top when browsing from a mobile device.
Enhancing your Google My Business and checking your positioning on Google Guides is the way forward for neighborhood organizations to expand their reach.
Websites use search engine optimization to help with positioning their material on top of Google SERP. As you definitely know, any situation beyond the top three in Google is normally viewed as an outdated option.
In the event that you are a neighborhood entrepreneur, similar standards apply to positioning on Google My Business and the sought-after Google maps Pack. Your site/store/shop will receive a lot of traffic if your business is at its peak.
The Google neighborhood professional resource improvement is hearty to the point that it drives you umpteen clients without you fundamentally knowing an incredible arrangement about Web optimization with google.
The better you rank in the professional reference, the more reliable you become. The more trust you gain, the more grounded your business’ effect on the interest group.
As we previously referenced, a basic site is certainly not essential to making a Google My Business account or adding your business to research Guides. However, a business site is always beneficial over time.
So, if you are wondering how to improve google search ranking, understanding Google places SEO and ranking factors on google is essential. Learn how to optimize your Google local business listing to rank higher and improve your rankings on Google Maps.
Why rank higher on Google Maps?
Securing a top three Google Maps listing, also referred to as a Google 3 pack, is extremely important for businesses selling products and services to local customers.
Showing up among the main 3 places of the Guides Pack will not only give your business a significant online presence, yet in addition further develop recruits, webpage visits, calls, and other positive changes essentially.
A fashion boutique in south Mumbai will have more footfalls if it ranks in Google maps on the top three spots in local search results for the area.
As a part of Google’s local pack, you’ll appear right on top of the organic listings when locals in your area search for ‘fashion boutique near me.’
Prior, Google highlighted the main 7 nearby postings in the Google Guides Pack. In any case, presently it picks just three that best fit the relevant search question. To see more outcomes, you should tap on the ‘More Outcomes’ choice.
However, to get maximum visibility, better validity, more pertinence, and high traffic inflow, your business should show up in the main 3 spots in the Google nearby searches. Although there are a few Google Guides positioning elements to consider, certain variables can help increase google ranking for your business.
- GMB (Google My Business) Profile
- Quality Backlinks
- Surveys
- On-Page Content
- NAPs (Name Address and Telephone Number) and References
Since the vast majority currently use ‘close to me’ questions on Google Guides to find neighborhood organizations, showing up in the initial 3 spots on the Google Pack Page could assist you with acing the website SEO on google.
Research shows that Google Maps is the preferred navigation app for 67% of consumers. Furthermore, with customers rarely look past the top results while searching for a spot to go, it’s vital to ensure your Google maps listing is improved to appear first for significant pursuits.
Research likewise shows that these shoppers end up on Google Guides business listings from a catchphrase (otherwise known as “revelation”) search undeniably on a more regular basis (84% of the time) than from business name (also known as “direct”) search. That being said, it’s critical that your posting positions high on Google Guides for these terms your potential clients are looking.
Additionally, one of the reasons to rank on Google Guides is that the top three Google maps listings will likewise show in standard Google Query items if appropriate. Also, with 46% of searches on Google having local intent, showing up in that “Local 3-Pack” can extraordinarily build the perceivability of your business. Positioning higher on Google Guides commonly implies positioning on the main page of Google Search too.
Another reason to rank higher on Google Guides is on the grounds that the things you do to rank higher will work on the nature of your posting and add numerous ways for customers to draw in with your business. With 86% of customers utilizing Google guides to look into a business, this opens up a ton of chances to engage consumers.
Ranking refers to where in the search results your information appears.
Google Maps ranks businesses and lists them in a particular order just like regular Google Search results.
It’s a mistake to think you can just create a GMB, pop up on the map and start raking in new customers. If you don’t rank well, location alone won’t get you far on Google Maps.Think about it, no one is clicking on all of those tiny, red map pins to learn more. They want the best options, clearly presented, and quickly accessible.If you want to boost your Google Map pack results, here are the goalposts you want to aim at.
Ranking can impact the quality and quantity of leads you get from your listing.
Over 28% of people click the very first item in their search results, and only 2.5% of people bother looking down at the tenth item. Moral of the story: If you aren’t at the top, no one will see you.
It’s bad for business if no one knows about your business. 84% of the time people find local businesses on Google Maps by searching keywords or industry services (e.g. bathtub repair). If you aren’t showing up in search results based on what your business does or where it’s located, then people can only find you by your name – which limits your reach.
Ranking in the top three is the goal,your goal is to be at the top when it comes to your Google Maps listing. The reward is that the top three results from a Google Maps search will also appear in regular Google search. This increased exposure will give consumers even more ways to find and engage with your business and in turn improve google ranking.
How to rank higher on google
How can you then make your professional reference show up higher in Google Guides? Similar to how there are there are on-page and off-page enhancements for local website design, there are on-page and off-page upgrades for business listing SEO as well.On the whole, you want to get recorded on Google Guides and guarantee your posting, which we’ll cover straightaway.
Get your business listed on Google Maps
Of course, if you don’t already have a Google Maps listing, you will not be able to rank higher or carry out effective Google Maps promotion. You can ignore this section if you already have one.
You can add your company to Google Maps by following the instructions below if you don’t have a listing or are unsure:
- Search for your company name on Google.com/maps or the Google Maps app on your smartphone.
- You have a listing if it shows up in the drop-down menu with a location next to it. Go straight to the next segment.
- You’ll find an option to “add a missing place” in the drop-down box if your company name isn’t included.
Once you click that, you’ll be prompted to provide your name, category, and location.
It’s important to understand that anyone around globe has the ability to add a business to Google Maps. It is therefore advisable to verify to make sure your business listing doesn’t already exist, even if you haven’t done it yourself. Rest assured that whoever adds your company to Google Maps does not have any influence over that listing. That control only belongs to the person who claims the listing by establishing ownership of the company, which is what we’ll discuss next.
It is cardinal to verify your business listing in Google because it won’t show your business on Google Maps until it’s verified. Verify every category you have mentioned in Google. The more authority, the better the Google My Business ranking in the SERPs.
Claim your listing on Google Maps
Claiming your listing is the second step to improving your company’s Google Maps ranking. This is so that when you claim your listing, you may add much more information about your business than you can when you create your listing, which limits you to only the name, category, and location. The more details a business listing includes, the higher it will rank on Google Maps. Plus, if your listing is unclaimed, you cannot complete any of the remaining steps in this course.
A free Google My Business account is required to claim your company’s presence on Google Maps. Simply access your Google Maps business listing, choose “Claim this business” or “Own this business?” from the menu, and then follow the on-screen instructions if you already have an account. Creating a Google My Business account and claiming your business are both covered in this post if you don’t already have one.
Provide information about your business on Google Maps
Having a Google Maps business listing and a Google My Business account connected to it, you are now equipped and prepared to improve it for better positioning in local search results. As mentioned, the more details your listing has, the higher it will appear in search results. Log into your Google My Business account to edit your listing’s details. You will see a dashboard with a number of side tabs here.
Select the “Info” tab, which includes your name, category, address, service area (if applicable), hours, special hours, phone number, website, products, services, attributes, and description. Here are some tips for optimizing these Google My Business account sections for higher ranking on Google Maps:
- Keep your name and address the same.
The constancy of information about your company on the web is one factor Google Maps uses to determine which businesses it can trust. Let’s take the example of your company, “North Shore Wellness Center.” Ensure that the name of your company is exactly that on your Google My Business dashboard and does not slightly vary, such as N. Shore Wellness Center or North Shore Wellness Ctr. Additionally, be sure that this name is consistent across all of your internet presences, including your website, Yelp page, Facebook profile, and others. The same holds true for address details (such as using “St” rather than “Street”).
- Make use of a local number
Add a local phone number to your Google My Business page if you want to appear first on Google Maps. A local number with an exact area code helps you get Google’s trust because it corresponds to your actual location. If you’d like, you can include a toll-free number on your website. Because toll-free (800 and 877) numbers are regularly exploited for spam, Google doesn’t like them. Use a local phone number with the appropriate area code. This will boost your Google Maps ranking and provide searchers with additional evidence that your company is actually located there.
Specify both your monitored and primary numbers. Employ a tracked number as your primary business phone number if you use call tracking, and your main number as your backup number. Since Google will still be able to find your number by matching it to the one on your website and other listings, you will receive the majority of your calls through the tracked line, allowing you to gauge the effectiveness of your listing. Google is adamantly opposed to businesses providing duplicate information or having several entries for a company with only one location. In order to be taken into consideration for improved positioning, try to eliminate repetitive data and update the precise information in Google Guides.
- Keep your hours updated
Google Maps business listings tell users if that business is open, closed, or opening or closing soon. (And during the pandemic, whether it’s temporarily closed—making it an important SEO tactic during COVID-19.) Keeping these hours updated signals to Google that you are active and, therefore, trustworthy, and this will help with your rank. It will also prevent customers from making the trip out to your store only to find that it’s closed or closing—which can sometimes spark a negative review (which hurts your ranking on Google Maps). Be sure to also update your holiday hours so you don’t get an “hours might differ” label on your listing. Updating your business hours correctly can fetch valuable potential customers in Google My Business. This will help the customers to track your working hours before they visit you.
- Write a business description
The description on your Google Maps business listing should provide the big picture of your business to help orient visitors; as well as unique attributes to compel searchers. It should also be written in a tone that aligns with your brand, to help establish a better connection. Be sure to include keywords in your business description, as this will help your business listing on Google Maps to rank not just for searches that contain your business name, but for searches for products and services as well.
- Properly categorize your business
In terms of ranking, the category of your business as it appears on Google Maps is very important. For your primary category, choose the one that best represents the core offering of your business. If any other categories apply, choose them as secondary categories. To rank higher in Google Maps, choose primary and additional categories through your Google My Business dashboard.
Keep in mind that you cannot add custom categories, but if you begin typing your main offering into the box, you’ll see a drop-down menu of possible categories to choose from.
Add photos to your Google Maps business listing
Google loves it when you upload photos to your listing. First, because it signals that you are an active listing worthy of ranking higher in results. Second, because Google’s photo-recognition technology is advancing and Google is starting to show images in local search results. And third, because the SEO rule of thumb is that Google loves what consumers love, and consumers love photos. Plus, if you don’t add photos to your listing, it will show a generic map image.
Google Maps business listings without photos are less appealing to consumers and may not rank as high as listings with photos. The photographs on Google My Business perform way better compared to the entrepreneurs, and advertisers can think. Google detailed that organizations with photographs on Google My Business achieve 35% more navigation to their sites and 42 percent more driving heading demands than organizations without photographs. Hence, you should add photographs of your business to your GMB posting.
So, to improve your Google Maps ranking, upload high-quality and compelling photos to your business listing that captures what it’s like to be at your business. You do this by going to the “Photos” tab in your Google My Business dashboard and click on the blue circle with a white plus sign. From there, you’ll be able to drag and drop several photos and/or videos at once. Ideally, you should strive to add at least one new photo a day.
Get Google reviews
Knowing that Google loves what customers love, it should be no surprise that Google Maps gives ranking favor to business listings with positive reviews. So how do you get more Google reviews? Well, when you create a business listing on Google Maps, this automatically opens your business up to reviews.
But that doesn’t mean you’ll get them. You’ll need to be proactive in asking for reviews, and you’ll also need to respond to them. Responding to reviews encourages more of them and mitigates the damage of negative reviews. Plus, your responses show other prospects how attentive you are to customers and how well you resolve issues.
Reviews can be scary, but unless your service is truly atrocious, bad reviews tend to be few and far between. Plus, as long as you respond properly you can mitigate and even reverse the damage of a negative review.
Client feedback is vital for any site. The primary thing individuals see on any site is testimonials. Consequently, it is fundamental to get positive feedback to show up on the Google Guides posting. Besides, reviews on Google considerably increase conversion rates over other methods of local search engine optimization.
Positive feedback can essentially assist your site with positioning higher on Google Guides. Thus, to acquire a few quality surveys for your business, consider setting up your Google Guides link on your marketing materials, business cards, and newsletter.
Although it is technically inappropriate for any business to ask for reviews, you can try making it simple by encouraging your customers to leave feedback on your product or service.
Consolidate your Google Maps listings
Google will discredit businesses with multiple phone numbers or locations listed for one actual business. Weed out duplicate listings and superfluous information to ensure your one true listing will rank.Google gives you five options to use in Google My Business. Try not to pass up utilizing these classifications. You can utilize these classifications while guaranteeing a Google Guides posting.
There’s a chance that the recorded GMB classes don’t impeccably accommodate your business. Hence, to rank higher on the Google Guides posting, you want to guarantee that your essential business classifications are accurately coordinated with the fundamental catchphrases
The best way to do this is by typing in your main keywords in the category box and maxing out your second business category with the relevant options. This way, you can enhance your impressions for other business category keywords and achieve high rankings on Google My Business listings.
Most business owners are not aware of this option. Therefore, ensure that you utilize it proficiently. Add your business classification as the primary category, for example, fashion or restaurant, and include local SEO keyword descriptions
Post regularly to your Google Maps business listing
Like Facebook, you can publish posts that appear right on your Google Maps business listing. Regularly posting like this sends signals to Google that you proactively manage your listing, which it considers when ranking. In addition, when consumers are on search engines, they have high intent, so through Google posts, you can get your offers in front of a ready-to-engage audience.
Accurately Assess Business Positioning
Whenever you have refreshed the business data on the Google My Professional resource, you want to consistently follow your positioning. You ought to consider referring to your business more in the event that your ranking is low. You can do it by:
- looking into the references of organizations that position above you. Surf through the different catalogs to find where their organizations are recorded and add your posting there.
- Profit third-party referencing administrations from definitive sites to your Google My Business.
- Ensure your professional reference is exact in Google Guides.
- Construct solid internet-based residency and rundown business on online directories like YellowPages.
- Assuming you are new, get references building assistance from a company that understands Google My Business.
- Create posts in your Google My Business dashboard to appear on your business listing and to tell Google you are active.
How to use your website to rank higher on Google Maps
In addition to taking action directly on your business listing, there are some optimizations you can perform on your website to support higher Google Maps ranking. The motto of optimizing your website is to improve the chances of appearing in Google My Business.
Make sure your website is responsive
The first is to make sure your website is responsive, which means that it functions consistently across any device or screen size. This is because Google Maps business listings contain a link to your website, and nearly 60% of Google searches occur on mobile devices. So if your listing takes searchers to a website that requires pinching and zooming, has broken links, or is slow to load, your Google Maps ranking will suffer.
Add local keywords to your website
The second way to use your website to boost your Google Maps ranking is to target it for local search. Of course, this will help your website to rank higher in Google Search, but may also influence how high your Google Maps business listing ranks. So be sure to incorporate location-based keywords to the main pages of your site, such as the homepage, about us page, contact us page, products and services page, and even blog posts—and not just to the title of the pages, but also to the headings, body text, image tags, captions, and URLs. The one thing that carries more weight in determining your rankings in Google Maps more than any other is the number of referring domains pointing back to your website URL. In other words, the number of backlinks your website has is the by the far the biggest factor determining your rankings in Google Maps. Google Maps uses different algorithms to provide search results, just like traditional SEO. Similarly, it emphasizes search phrases and keywords to rank a business listing. Since your business is already listed in Google My Business, the results will be incredible if you optimize it with primary and secondary keywords. keywords usage also helps you in getting ranked in local search.
Sometimes, Google shows a business name for a high-ticket-money keyword and shares the company’s information with the customers. So, utilizing this method of including target keywords in your GMB name will help your business win an uphill battle against its competitors.
But it won’t do you any good to go out and build a bunch of low quality, low authority backlinks to your website.
Emphasizing to Google through your website that you are prominent in your local area can help Google to feel more confident in ranking your business listing on Google Maps for that area as well.
Embed a Google map on your website
Another way to rank higher on Google Maps is to embed a Google map on your website, which most businesses do on the contact us page. Embedding a Google map is just another way of telling Google that your business is located where your listing says it is. Use the same address that you have on your Google Maps business listing.
One of the ways to get a better rank on Google Maps is to insert your Google map location on the website. You may have seen such maps on other websites before.
Inserting Google Maps on the website confirms that you are in the location mentioned on Google My Business. Add the name of your business to the location, and it outreaches the audience.
Inserting Google Maps on a website is easy. Get your physical location on Google map, click on the three-lined button beside your venture name, and right-click on ‘share map.’ Then, you get a link that you should copy and paste on the business contact page.
How to add Google Maps ads to your strategy
Your contact google maps listing is somewhat of an advertisement on its own.
Whether people see your company in the local search or find you through a keyword, you’ll get a nice boost in leads by having a Google My Business listing.
Let’s add another layer by considering actually paid advertising on Google Maps. This can get you quicker exposure based on content and keywords, but it does come at a price. It also comes in a few different formats. Running ads can get a bit complicated, so you may want to consider asking a digital agency to help you manage your campaign within a budget you’re comfortable with.
Search Results Ads
Paid ads skip to the front of the line in relevant search results on Google Maps. These are shown in line with the rest of the options and are labeled with a small “ad” flag.
Promoted Pins
Pins are the little colored flags that show a location on the map itself. If you click or tap on one, you can read all about a business or store. With Promoted Pins, advertisers can stand out in that sea of red pins with a different color.
In-Store Promotions
You can couple your promoted pin with a promotion of its own.
Use the opportunity and increased visibility to offer customers a discount or promotion to encourage them to take action. Paying for keywords around “winterize my irrigation system”? Offer them 10% off if they book before a certain date.
How Google determines local ranking
As we all know, Google Maps results are primarily based on the searcher’s location. Therefore, these key factors could potentially influence your business ranking on the Google Maps listings.Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
- Relevance
Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches. Google considers the search term the user entered (e.g. ‘leaky faucet’) and compares it to the info included in business listings. Those that are more relevant to the searcher’s keyword get bumped closer to the top.
- Distance
Distance considers how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.
- Prominence
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.
Online reputation is important for customers and for Google. If your company is well known (or even famous), Google will rank it higher. If you’re a local business with a credible website, lots of backlinks from other listings, and plenty of customer reviews, that counts, too.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
- Credibility & Visibility
The higher your business’s credibility, the more likely it will appear on top search results in the Google Maps Pack.
Certain factors could influence your business’s local visibility on Google Maps’ local search results page. These may include mentions on social media, other websites, and social media tags from influencers.
In addition to this, having citations on local directories could also play a major role in enhancing your business rankings on Google Maps Pack listings.
- Positive Reviews
Google takes proper account of the positive reviews to determine your business’s ranking on Google’s local pack. Positive online reviews will add up to the credibility of your business and lead to more conversions and high ROIs.
- Have Reference Consistency
Reference consistency is one of the local search positioning variables that frequently gets disregarded. Reference unpredictability can drop your positioning in Google local query items. You make unpredictability with NAP references when you have different varieties of your business name, address, or telephone number across the web.
Suppose your business is recorded in 5 unique catalogs where some aspect of your location is simplified, like Rd. rather than street or St. rather than road in some aspects of these catalogs. This slight change might appear to be insignificant, yet it can cause a ton of instability and stifle your local positioning.
To stay away from this, you really want to actually take a look at your NAP references on the web. Type your work locale on Google and find where your business is recorded; go to each site and check whether the information is accurate. On the off chance that not, fix them right away.
In low-competition markets, NAP unpredictability probably won’t influence your business so much, yet for high-competition business sectors, slight instability can have a significant effect on your positioning in the Google local search results.
- Build Strong Citations & Backlinks
Citation link building is when you include your website URL as a part of your citation. It is a powerful way to build a good amount of authority for your website.
For example, you will do citation link building on law firm directories if you have a law firm. Law firm directories with high authority that lists your business will naturally bring you contextual backlinks and a ton of authority.
Google uses citation analysis when determining your business ranking for local search results. It’s important to remember that Google will consider several factors in their citation analysis such as:
The relevance and authority of the citation source.
The volume of citations for your business.
NAP consistency in your citations.
You’ll want to add the NAP data of your business to your website if you’re going to top Google’s local rankings. Schema markup helps search engines understand what your website is trying to convey.
By adding your NAP information to the schema, you’ll be sending strong signals to the search engines about the authority and relevance of your business name, address, and phone number.
You’ll want to add the NAP data of your business to your website if you’re going to top Google’s local rankings. Schema markup helps search engines understand what your website is trying to convey.
By adding your NAP information to the schema, you’ll be sending strong signals to the search engines about the authority and relevance of your business name, address, and phone number.
- User Interface(UI)/User Experience(UX)
In order to rank higher on Google Maps and organic search results, make sure your business website is mobile-friendly and has an SSL certificate installed.
Your business website will benefit from a mobile-friendly design and an SSL certificate, which will improve rankings, increase conversions, and lower bounce rates.
- Increase your social media following
In Google Maps as well as online organic search, social signals are becoming increasingly important. They are based on the likes, shares, and overall social media presence of your site.
Running social advertisements or utilizing social media marketing strategies can gain you these social signals, bringing more traffic to your site and allowing it to reach more potential customers.
Key Benefits of Getting Ranked in the Google Maps Pack
- Over 85% of consumers, who search for any local business on Google Maps, visit that business within 24 to 48 hours.
- As per Google’s report, around 28% of these Google Map local searches usually result in a purchase.
- It has been observed that people are now making quick purchase decisions based on the customer reviews, credibility scores, and online reputation of any business. And Google Maps Listings easily help customers find these crucial pieces of information.
- Since Google Maps results are interactive, consumers can take direct actions from the listing itself in a few clicks. They can make direct phone calls or book reservations instantly. Therefore, ranking on Google’s local listing will ensure better conversions.
With a little bit of planning, you can drive significant traffic from a Google Maps listing.
Spending the time to create consistent content and regular updates will help you rank on Google Maps, which also helps you show up in relevant regular searches.
As you build your listing, you’ll start to rank higher. Local search can help niche and trade businesses stand out, especially if they include information helpful to customers making decisions. Remember that consumers want quick, easy-to-understand details about what you do best and how to contact you, so keep your NAP consistent and accurate at all times.
Google Maps isn’t just for companies with storefronts or physical merchandise. Consumers are searching for services there too, and if you don’t have a fully optimized listing, your business will be missing out. High-return, low-cost marketing, and SEO are possible for local and small businesses.